Message Testing and Go-to-Market Research Platform
Computer Software Case Studies and Success Stories with Wynter
CASE STUDY Appcues
Wynter helped Appcues improve their homepage messaging by testing it with their target audience. Appcues used Wynter's message testing and Buyer Intelligence Survey tools to get direct feedback from ...product managers and marketers. The feedback showed that their original homepage was confusing and too busy. Appcues rewrote their copy and redesigned the page based on this input. As a result, Appcues improved their conversion rate by 73%.
Maxio used Wynter's brand awareness research to improve their marketing strategy. After running two brand awareness surveys in 2023 and 2024, Maxio found a 5% increase in brand awareness. The researc...h helped them understand their market position, refine their Ideal Customer Profile, and reallocate their marketing budget. Maxio used the insights to update lead scoring, messaging, and ad campaigns. The data also helped them make better decisions and validate their product roadmap.
Databook used Wynter to improve their product positioning in the sales-tech market. They tested messaging and surveyed their ideal customers to find a better category for their platform. Wynter's fee...dback helped Databook reposition as the first Strategic Relationship Management (SRM) platform. After relaunching their website with new messaging, Databook saw a 67% increase in website conversions and a 10x growth in inbound leads. The new positioning also improved internal alignment and message clarity.
Wynter helped Paddle test and refine their brand messaging before a major website launch. Paddle used Wynter to survey key personas like CEOs, CFOs, and product leaders in SaaS, ensuring their messag...e resonated with the right audience. The fast turnaround and confidentiality were important for Paddle during the pre-launch phase. As a result, Paddle gained more confidence in their messaging, improved sales conversations, and strengthened their brand across the company.
Information Technology and Services Case Studies and Success Stories with Wynter
CASE STUDY Cognism
Wynter helped Cognism improve their demand generation by testing website messaging with real feedback from their ideal customers. Cognism used Wynter to validate and adjust messaging on high-traffic ...pages. This led to a 43% increase in demo page conversions and a 40.22% increase on the home page. Wynter became a key part of Cognism's campaign planning and content creation. The process also made their workflow faster and more efficient.
