Walmeric: Use-Cases, Insights and Reviews | 2025 Cuspera

Kiehl's, part of the L'Oréal Group, wanted to measure the impact of digital campaigns on in-store sales. They aimed to optimize their media mix and digitize the final sales funnel phase. A digital st...rategy was implemented to influence offline behavior, including NFC solutions in stores and contextual search and display campaigns. The results showed that in-store sales were directly influenced by the digital campaign, impacting shopper behavior at the point of sale.
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Orange is a major telecommunications operator with over 263 million customers worldwide. In Spain, they sought to improve lead quality and conversions. They implemented a new conversion objective for... Facebook Lead Ads and enriched their database with offline sources like call centers. They integrated their CRM with Facebook Offline API Conversions for real-time updates and optimization. This led to high-quality conversions and an increase in conversion rate, with no increase in cost per qualified lead.
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Verti Germany, a digital insurance company, wanted to evaluate mobile search campaigns for acquiring new clients through direct offline sales. They designed the ROPO Project to research online and pu...rchase offline. They implemented a lead management strategy and automated lead generation processing with data integration from different sources. The results included an increase in potential clients from mobile SEM, a conversion rate improvement, and a reduction in CPA for call centers compared to online.
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Citibank needed to manage and qualify leads quickly and track each contact on a multichannel platform. They wanted to increase the efficiency of their sales platforms. Walmeric provided a lead manage...ment strategy with immediate and automated processing of leads from landing pages. This included integration with Contesta. As a result, Citibank achieved customer acquisition success rates never seen before and optimized resources effectively.
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KIA, a leading automobile manufacturer, wanted to maximize sales conversions and ROI from their internet investment. They implemented a Lead Management strategy with automated lead routing and proces...sing. Leads were qualified before being routed to the call center. This resulted in qualified leads being delivered to the sales team, increasing the conversion rate probability for each lead.
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Power BI automated reporting for an insurance company. The company faced slow, manual data extraction and reporting in its call centre. Walmeric implemented a business intelligence solution with real...-time monitoring and custom reports. The solution saved 70% in annual reporting costs. Supervisors saved 520 hours per year. The company reduced extra agent costs by 24,000 euros. Decision-making became faster and more accurate.
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