Michael Anderson
- Professional Training & Coaching
Michael Anderson, a trainer for tech CEOs, wanted to improve his video conversions. He used Vidalytics to analyze his video performance. He found that mobile viewers were skipping parts of his video ...due to a fullscreen option. He turned off this option to keep viewers engaged. Michael also experimented with the timing of his buy button to improve click-through rates. He added exit thumbnails and customized autoplay messages to increase engagement. Finally, he adjusted his call-to-action timing to match video progress. These changes helped improve his video conversion rates.
Trident Growth, a marketing agency, needed better video data to optimize their ad campaigns. They switched from Wistia to Vidalytics for advanced video analytics. Vidalytics provided micro conversion...s, tagging, and segmentation, allowing Trident to optimize video sales letters and increase conversions. As a result, Trident's clients saw significant revenue growth, and the agency gained more clients by showcasing their data-driven approach.
Golden Tree Nutrition wanted to find the best video player for Video Sales Letters with autoplay on both mobile and desktop. They tested Vidalytics against YouTube, Wistia, and Vimeo using A/B split ...tests. Vidalytics outperformed all other platforms, achieving a 0.26% conversion rate, which was 15% higher than Vimeo and 26% higher than Wistia. The tests involved over 595,000 sessions, demonstrating Vidalytics' superior performance.
Brent Messer used Vidalytics' Smart Autoplay feature to increase conversion rates by 49%. Initially, a test with Mobile Autoplay and Disabled Pausing failed, showing only a 15% engagement rate. By re...moving Disabled Pausing and adding Restart on Unmute, the conversion rate improved significantly. The test reached a 98% probability of being the best option, surpassing industry norms.
Vidalytics conducted an A/B split test to compare two video versions. Video A had a voice actress off-camera, while Video B featured her on-camera with higher production value. Surprisingly, Video B ...had a significant audience drop at the start, with only 49% engagement compared to 68% for Video A. The issue was not the offer, as it was revealed later. The test showed that higher production value did not increase engagement. Vidalytics' Compare View helped identify the problem, saving ad spend and enabling quick decision-making.
Vidalytics Premium Encoding was tested against Wistia in an A/A split test. The same video and features were used on both platforms. Vidalytics used 14% less bandwidth than Wistia. Wistia used 104.07... GB, while Vidalytics used only 89.5 GB. This means Vidalytics can help reduce bandwidth costs for users.
Vidalytics Premium Encoding used 14% less bandwidth than Wistia in a direct A/A split test. The test ran from March 23rd to May 26th on a video landing page with cold traffic from Google Display Netw...ork. Wistia used 104.07 GB of bandwidth, while Vidalytics used only 89.5 GB. This means Vidalytics can help reduce bandwidth costs for video marketers. The platform also offers advanced video analytics and conversion technology.
