Latest Product Updates and Feature Enhancements on Versium
Versium Q1 2026 Review: New Brand, AI-Ready REACH MCP Server & Better Data Quality
Versium has introduced a new brand identity and launched the AI-ready REACH MCP Server, enhancing data quality. These updates aim to improve identity resolution and data enrichment capabilities.
Datafinder is Retiring: Celebrating a Legacy and Embracing the Future with Versium REACH
Versium is retiring its Datafinder platform on April 1, 2026, transitioning users to Versium REACH. This new platform offers real-time audience-based workflows, advanced data enrichment, seamless API... integration, and sophisticated identity resolution. Versium REACH is designed to enhance data activation and audience intelligence, providing a comprehensive solution for modern marketing needs.
Access Versium REACH Through Claude: A Match Made In Data Heaven
Versium has launched the Versium REACH MCP Server, integrating its identity data with Claude, enhancing Claude's capabilities as a sales and marketing assistant. This integration allows users to acce...ss comprehensive B2B2C identity data directly within Claude, streamlining workflows and improving data-driven decision-making for sales and marketing teams.
Versium Launches Versium REACH MCP Server: Connecting AI Agents to the Industrys Leading Identity Technology
Versium has launched the Versium REACH MCP Server, enabling AI agents to connect seamlessly with its B2B2C identity graph. This new release allows AI to access real-time identity data, enhancing deci...sion-making capabilities. The server supports autonomous workflows, integrating with tools like Google Drive and Slack for comprehensive business processes. Available now, it aims to revolutionize AI data orchestration.
Strategic Partnerships and Integrations of Versium
Better Data, Stronger Growth: Versium Recognized as a HubSpot Technology Partner
Versium has been recognized as a HubSpot Technology Partner, highlighting its commitment to product quality and customer value. This partnership enhances the integration of Versium REACH with HubSpot..., allowing marketers to enrich CRM data, refine targeting, and achieve multi-channel orchestration. The collaboration aims to empower businesses with advanced tools for personalized campaigns.
