Banking Case Studies and Customer Success Stories with Vericast
F&M Bank
- Banking
- Medium
USA
F&M Bank used Vericast’s Census Tract Marketing solution to improve community outreach. The bank gained better data and visibility into... underserved neighborhoods. This helped them target the right households for Community Reinvestment Act (CRA) efforts. Their marketing became more intentional and impactful. The solution made it easier to engage and build trust in key communities.
Texas Regional Bank needed to move thousands of customers to a new digital banking platform. They used Vericast’s Contact Center... – Change Management solution to guide customers with clear, personal support. Proactive outreach and trained call center staff helped customers adopt the new system quickly. The bank achieved a 75% customer engagement rate. 88% of calls were rated positively or neutral. This approach reduced friction and built stronger customer relationships.
Vericast's Multi-Loan Pre-Approval helped LA Police Federal Credit Union boost loan business. The credit union used omni-channel marketing, including direct... mail, email, mobile, and online banking. They achieved an 806% ROMI and funded $6.2 million in loans. The funding rate reached 77%, with a $124 cost per funded loan. Most redemptions happened on digital devices, and personal loans had the best response rate.
Vericast helped a large, regional bank grow checking accounts using digital ads and omnichannel marketing. The campaign used predictive data... to target high-potential customers. Display ads and direct mail reached targeted neighborhoods. The bank gained 1,742 new checking accounts. The cost per acquisition was $76, well below industry benchmarks.
Vericast’s Shopper Alert trigger-based preapproval program helped a bank with 99 locations boost its loan business. The bank targeted both... existing customers and new prospects for mortgages and home equity lines of credit. In one month, the bank extended offers to 13% of account holders and reached new prospects. The program delivered $32M in new loan balances and a 553% ROMI for existing customers. Prospective new customers saw an 808% ROMI and funding rates exceeded 50%.
Vericast’s Multi-Loan Pre-Approval (MLPA) program helped Kirtland Credit Union boost loan applications. The campaign ran for two months and used... direct mail, email, landing pages, mobile, and online banking. Kirtland CU saw a 242% ROMI and a 63% funding rate. The cost per booked loan was $146. The credit union has used MLPA for over five years to secure qualified loan applications.
Vericast's Checking Engine helped All In Credit Union open 1,112 new accounts and gain $1. 17M in new checking balances....The credit union used data-driven marketing, device display ads, and direct mail to reach members and prospects. The campaign cost $144 per account. Multiple touchpoints and analytics improved collaboration and results. All In Credit Union plans to expand the program in 2025.
Affinity Federal Credit Union used Vericast to solve marketing and member acquisition challenges. The credit union wanted to grow and... deepen member engagement. Vericast helped them double their loan originations. Ryan Marosy, vice president of marketing, led the effort. The solution focused on brand strategy and marketing operations.
Vericast helped Affinity Federal Credit Union improve loan marketing. The credit union wanted to grow and engage more members. Ryan... Marosy, head of marketing, led the effort. Vericast's solutions helped Affinity double its loan originations. The credit union is member-owned and community-focused.
Affinity Federal Credit Union used Vericast’s Market Intelligence Platform to grow new checking relationships and deposit balances. The campaign ran... from May to November 2023 and used digital display, direct mail, and shared mail. It resulted in 4,585 new accounts and $66 million in new balances. The average account opening cost was $185, much lower than the industry benchmark. Vericast’s data-driven approach helped Affinity Federal Credit Union target high-opportunity markets and increase deposits.
Vericast helped LA Police Federal Credit Union grow its loan business. The credit union used Vericast’s Multi-Loan Pre-Approval solution for... nine years. Campaigns ran through direct mail, email, mobile, and online banking. They achieved an 806% ROMI and funded $6.2M in loans. 77% of approved loans were funded, with a $124 cost per funded loan. Most redemptions happened on digital devices.
Unitus Community Credit Union needed to move 63,000 members to a new online banking platform. They chose Vericast for short-term,... scalable contact center support. Vericast helped forecast call volume and provided extra staff to handle the surge. The conversion achieved an 82% conversion rate, 98% answer rate, and 89% service level. Daily communication ensured fast feedback and smooth service for members.
A 19-branch bank wanted to get more checking account customers and increase account value. They used Vericast’s Deposit & Household... Acquisition solution. This solution used data to find the best people to target. The bank sent custom direct mail to these people. The campaign brought in $86 million in total balances. The bank saw a 340% return on marketing investment.
San Francisco Fire Credit Union needed to move 45,000 online banking members to a new platform. They faced a 300%... spike in call volume during this change. Vericast’s Contact Center Solution team helped manage the calls. They took 13,156 calls, with 74% about conversion help. 88% of calls were handled by Vericast, and only 12% went to the credit union’s team. The average call took 7 minutes, and the answer rate was 93%.
San Mateo Credit Union needed to move its online banking users to a new digital platform. Vericast's digital conversion specialists... helped with this process. In just four weeks, 65 percent of online banking users switched to the new platform. The credit union achieved a record-high Net Promoter Score during this digital banking conversion.
A large, regional bank wanted to find new customers. They used in-the-market consumer data and attributes to help with this.... They worked with Vericast for their marketing. The bank reached a $76 cost per acquisition. This helped them get over 1,100 new accounts. The results were strong and clear.
LA Police Federal Credit Union wanted to get more loan business. They used Vericast’s Multi-Loan Pre-Approval solution for nine years.... They ran campaigns using direct mail, email, mobile, and online banking. In the latest campaign, they saw an 806% ROMI and $6.2 million in funded loans. The funding rate was 77% and the cost per funded loan was $124. Most members used digital devices to redeem offers.
Affinity Federal Credit Union had a high loan-to-deposit ratio and needed to grow new checking relationships and deposit balances. They worked with... Vericast and used a three-channel marketing strategy with digital display, direct mail, and shared mail. The campaign ran from May to November 2023. It led to 4,585 new accounts and $66 million in new balances. The cost per direct account opened was $185, much lower than the industry benchmark.
A bank with 99 locations wanted to grow its loan business. Vericast used its Shopper Alert trigger-based preapproval program to... help. The bank sent loan offers to 13% of its account holders and reached new prospects. In one month, the bank gained $32 million in new loan balances. The bank saw a 553% ROMI for existing customers and 808% ROMI for new customers. Funding rates were 51% for existing customers and 54% for new customers.
Kirtland Credit Union wanted to increase loan applications. They worked with Vericast to run a Multi-Loan Pre-Approval program. The campaign... used direct mail, email, landing pages, mobile, and online banking. The program ran for two months and included many loan products. Kirtland CU saw a 242% ROMI, a 63% funding rate, and a $146 cost per booked loan.
All In Credit Union wanted to grow their deposit balances. They used Vericast's Checking Engine to reach current and new... members. The campaign used data, analytics, and both print and digital ads. They opened 1,112 new accounts and gained $1.17 million in new checking balances. The cost per account was $144. The credit union plans to expand the program in 2025.
Monterra Credit Union
- Financial Services
- Medium
Vericast helped Monterra Credit Union convert 42,000 online banking users to a new digital banking platform. Monterra needed strong reporting,... call recording, and training support. Vericast provided contact center capacity, handled over 8,500 calls, and kept average call time to 1:13. The project led to a record-high Net Promoter Score for Monterra Credit Union.
Fibre Federal Credit Union
- Financial Services
- Large
Vericast helped Fibre Federal Credit Union grow checking deposits by $22. 7M in 7 months. The campaign used digital ads...and direct mail to reach 62,000 households. 1,925 new accounts were opened, with 504 new households bringing in $4.12M. Fibre FCU surpassed its account goal by 178% and balance goal by 121%. Vericast's strategy expanded reach to both existing and new members.
Instant issuance lets a midwest financial institution give debit and credit cards to customers in minutes. This solution improves customer... experience at the branch. Card activation rates go up. Cardholder usage increases. The process uses EMV and dual-interface cards for added security and convenience.
Fibre Federal Credit Union
- Financial Services
- Large
Vericast helped Fibre Federal Credit Union grow checking deposits by $22. 7M in 7 months. The campaign delivered 8.5M digital...ads and two direct mail drops to 62,000 households. Fibre FCU opened 1,925 new accounts, surpassing their account goal by 178% and balance goal by 121%. 504 new households opened 982 accounts totaling $4.12M. Vericast's strategy reached both existing and new members, driving measurable deposit growth.
Vericast instant issuance lets a Midwest financial institution give debit and credit cards to customers in minutes at the branch. This solution helps... improve the customer experience. It also boosts card activation and increases cardholder usage. The case highlights the benefits of fast card delivery for banks and credit unions.
A regional financial institution
- Financial Services
A regional financial institution wanted to get new households and grow deposits. They focused on the mass affluent segment. They... did not have data from past campaigns to help future ones. They used precision targeting advertising. This led to lower household acquisition costs and better results.
Other Industry Case Studies and Success Stories with Vericast
A large American company
A large American company wanted to save money on warehousing and shipping for deposit bags and tickets. Vericast gave them... a full treasury management solution. The solution included new ways to store, bundle, and deliver items. The company saved two million dollars in total. They cut warehouse costs by almost a quarter of a million dollars. They also made deliveries more efficient and lowered shipping fees by almost half.
Stretch Your Budget and Strengthen Compliance with Census Tract Marketing
Vericast offers Census Tract Marketing, a strategy that helps financial institutions target specific neighborhoods to meet compliance and maximize marketing ROI. By using detailed... census data, Vericast enables precise audience segmentation, ensuring campaigns reach underserved communities and align with regulatory requirements. In 2023, Vericast's programs helped clients acquire over $5 billion in new deposits and loans, demonstrating its effectiveness in driving growth and compliance.
