Real-World Case Studies and Customer Success Stories with Vericast

Vericast helped Affinity Federal Credit Union improve loan marketing. The credit union wanted to grow and engage more members. Ryan... Marosy, head of marketing, led the effort. Vericast's solutions helped Affinity double its loan originations. The credit union is member-owned and community-focused.
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A 19-branch bank wanted to get more checking account customers and increase account value. They used Vericast’s Deposit & Household... Acquisition solution. This solution used data to find the best people to target. The bank sent custom direct mail to these people. The campaign brought in $86 million in total balances. The bank saw a 340% return on marketing investment.
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San Francisco Fire Credit Union needed to move 45,000 online banking members to a new platform. They faced a 300%... spike in call volume during this change. Vericast’s Contact Center Solution team helped manage the calls. They took 13,156 calls, with 74% about conversion help. 88% of calls were handled by Vericast, and only 12% went to the credit union’s team. The average call took 7 minutes, and the answer rate was 93%.
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San Mateo Credit Union needed to move its online banking users to a new digital platform. Vericast's digital conversion specialists... helped with this process. In just four weeks, 65 percent of online banking users switched to the new platform. The credit union achieved a record-high Net Promoter Score during this digital banking conversion.
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A large, regional bank wanted to find new customers. They used in-the-market consumer data and attributes to help with this.... They worked with Vericast for their marketing. The bank reached a $76 cost per acquisition. This helped them get over 1,100 new accounts. The results were strong and clear.
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LA Police Federal Credit Union wanted to get more loan business. They used Vericast’s Multi-Loan Pre-Approval solution for nine years.... They ran campaigns using direct mail, email, mobile, and online banking. In the latest campaign, they saw an 806% ROMI and $6.2 million in funded loans. The funding rate was 77% and the cost per funded loan was $124. Most members used digital devices to redeem offers.
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Affinity Federal Credit Union had a high loan-to-deposit ratio and needed to grow new checking relationships and deposit balances. They worked with... Vericast and used a three-channel marketing strategy with digital display, direct mail, and shared mail. The campaign ran from May to November 2023. It led to 4,585 new accounts and $66 million in new balances. The cost per direct account opened was $185, much lower than the industry benchmark.
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A bank with 99 locations wanted to grow its loan business. Vericast used its Shopper Alert trigger-based preapproval program to... help. The bank sent loan offers to 13% of its account holders and reached new prospects. In one month, the bank gained $32 million in new loan balances. The bank saw a 553% ROMI for existing customers and 808% ROMI for new customers. Funding rates were 51% for existing customers and 54% for new customers.
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Kirtland Credit Union wanted to increase loan applications. They worked with Vericast to run a Multi-Loan Pre-Approval program. The campaign... used direct mail, email, landing pages, mobile, and online banking. The program ran for two months and included many loan products. Kirtland CU saw a 242% ROMI, a 63% funding rate, and a $146 cost per booked loan.
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All In Credit Union wanted to grow their deposit balances. They used Vericast's Checking Engine to reach current and new... members. The campaign used data, analytics, and both print and digital ads. They opened 1,112 new accounts and gained $1.17 million in new checking balances. The cost per account was $144. The credit union plans to expand the program in 2025.
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Affinity Federal Credit Union had a high loan-to-deposit ratio and needed to grow new checking relationships and deposit balances. They worked with... Vericast to use a Market Intelligence Platform and ran a campaign from May to November 2023. The campaign used digital display, direct mail, and shared mail to reach new and existing members. They opened 4,585 new accounts and gained $66 million in new balances. The cost per direct account opened was $185, much lower than the industry benchmark.
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LA Police Federal Credit Union wanted to get more loan business. They used Vericast’s Multi-Loan Pre-Approval solution for nine years.... They ran campaigns using direct mail, email, mobile, and online banking. In the latest campaign, they saw an 806% ROMI and $6.2 million in funded loans. The funding rate was 77% and the cost per funded loan was $124. Most members got offers by email or direct mail, and most redemptions happened on digital devices.
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Vericast instant issuance lets a Midwest financial institution give debit and credit cards to customers in minutes at the branch. This solution helps... improve the customer experience. It also boosts card activation and increases cardholder usage. The case highlights the benefits of fast card delivery for banks and credit unions.
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A regional financial institution wanted to get new households and grow deposits. They focused on the mass affluent segment. They... did not have data from past campaigns to help future ones. They used precision targeting advertising. This led to lower household acquisition costs and better results.
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Unitus Community CU needed to help more members during a digital banking conversion. Call volume and handling time were expected... to increase a lot. They chose Vericast for Customer Change Management to support their members. Vericast provided the support Unitus needed for as long as they needed it. Unitus was surprised and delighted by how smooth the digital conversion was.
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A large American company wanted to save money on warehousing and shipping for deposit bags and tickets. Vericast gave them... a full treasury management solution. The solution included new ways to store, bundle, and deliver items. The company saved two million dollars in total. They cut warehouse costs by almost a quarter of a million dollars. They also made deliveries more efficient and lowered shipping fees by almost half.
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