Upstream Overview

Upstream is a mobile technology platform that excels in digital acquisitions and sales across all mobile channels. The platform offers advanced mobile marketing automation, enabling businesses to effectively reach and engage their customers wherever they are. Upstream leverages deep insights to drive action, simplifying the success of marketing campaigns. A standout feature is its Mobile Identity solution, which enhances customer understanding, allowing for more targeted and effective marketing strategies. This capability ensures businesses can optimize customer interaction and achieve higher conversion rates, setting Upstream apart in the mobile marketing space.

Use Cases

Customers recommend Advertisement, Lead Qualification: Technographic, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Upstream.

Other use cases:

  • Collaboration
  • Channel Marketing
  • Engaging And Following Up
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Establish Thought Leadership are the most popular business priorities that customers and associates have achieved using Upstream.

Upstream Use-Cases and Business Priorities: Customer Satisfaction Data

Upstream works with different mediums / channels such as Mobile. Website. and Channel Partners.

Upstream's features include Recording. and Upstream support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Upstream analytics capabilities include Custom Reports, and Analytics.

Peer review evidence (same sources as the product rating summary)

"...In addition, Ai.type delivers invisible ads and generates phony clicks, while requiring broad permissions to use the app including access to text messages, photos, videos, contacts, and on-device storage...." Sketchy Android keyboard app with 40M downloads makes money off unauthorized purchases
"...Researchers at mobile tech company Upstream recently detected that popular Android keyboard app ai.type had been used to distribute ads and fake clicks. ..." Android device owners are urged to delete ai.type app over malware issues
"...The full findings of the report were published on the Upstream website...." All of the Android apps you need to delete right away to protect your phone - MyLondon

Upstream, belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Upstream is a leading mobile technology company driving digital acquisitions and sales. Every mobile channel available is utilized for marketing.

Popular Business Setting

for Upstream

Top Industries

  • Education

Popular in

  • Enterprise

Upstream is popular in Education, and is widely used by Enterprise,

Upstream Customer wins, Customer success stories, Case studies

How can Upstream optimize your Lead Qualification: Technographic Workflow?

13 buyers and buying teams have used Cuspera to assess how well Upstream solved their Mobile Marketing needs. Cuspera uses 112 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

 

dtac - Telecommunications - Large

Bangkok, Thailand

Upstream helped dtac, Thailand's third largest mobile operator, boost digital VAS acquisitions. dtac saw a 174% increase in subscriptions year-over-year. Upstream managed over 80 services and integra...ted 33 providers. Cross-vertical campaigns and A/B testing improved conversion rates by 440%. dtac gained 250,000 new subscribers per month in early 2021. Upstream's patented security ensured safe, scalable digital acquisitions.

 

Di Gaspi - Apparel & Fashion - Medium

São Paulo, Brasil

Upstream's MarTech solution helped Di Gaspi, a leading Brazilian fashion retailer, boost its e-commerce sales. Di Gaspi used SMS marketing automation to build a strong mobile customer base and send t...argeted messages. The company saw a 12x ROI and an 18.5% increase in average order value. In less than four months, Di Gaspi collected 20,000 phone numbers. Automated cart recovery and personalized promotions drove more sales and customer engagement.

 

Fashion E Shop - Apparel & Fashion - Medium

Brazil

Upstream helped Fashion E Shop, a leading online fashion retailer in Brazil, boost sales with SMS marketing automation. The company saw 6 times more conversions and double the average order value fro...m SMS compared to email. Upstream's platform enabled automated contact capture, real-time messaging, and personalized mass campaigns. In just three months, Fashion E Shop achieved a 14.8x ROI and collected over 40,000 phone numbers. SMS campaigns also delivered a 4x higher click-through rate than email.

 

Jogê - Retail - Medium

São Paulo, Brazil

Upstream's mobile marketing platform helped Jogê, a Brazilian online lingerie retailer, boost sales. Jogê used SMS campaigns and pop-up opt-ins to collect 14,000 phone numbers in two months. The bran...d saw a 5.5% opt-in rate and a 20% increase in average order value. Automated SMS reminders reduced cart abandonment and drove 9.74% of total online sales. Jogê achieved a 25x ROI within the first two months of using Upstream.

 

AMOBELEZA - Consumer Goods - Medium

Brazil

Upstream helped AMOBELEZA, a leading online beauty and personal care retailer in Brazil, boost e-commerce sales using SMS marketing automation. The solution enabled AMOBELEZA to collect new contacts,... send targeted messages, and recover abandoned carts. SMS marketing contributed to over 16% of total e-sales and delivered a 47x ROI. Cart recovery texts generated 10% of total revenue. Automated campaigns increased customer engagement and loyalty.

 

AMOBELEZA - Consumer Goods - Medium

Brazil

Upstream's SMS marketing automation helped AMOBELEZA, a leading online beauty retailer in Brazil, boost e-commerce sales. SMS campaigns drove a 47x ROI and contributed to 16% of total online sales. C...art recovery texts generated 10% of revenues. The solution used targeted on-site campaigns, gamification, and automated messages to engage customers. AMOBELEZA built a strong mobile subscriber base and increased customer lifetime value with SMS broadcasts.

lightning

Peers used Upstream for advertisement and lead qualification: technographic

Upstream Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.09/5

Read Reviews (12)
Analytics

2.86/5

Read Reviews (2)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.09/5

Read Reviews (12)
Analytics

2.86/5

Read Reviews (2)

Software Failure Risk Guidance

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for Upstream

Top Failure Risks for Upstream

Upstream Systems News

M&A

Intersel Acquires Upstream: Salim Khoury Appointed Executive Chairman - Upstream

Intersel has acquired Upstream, a significant move that underscores confidence in Upstream's innovation and market strategy. Salim Khoury, Chairman of Intersel, has been appointed Executive Chairman of Upstream. This acquisition concludes Actis's role as Upstream's primary investor and is expected to accelerate Upstream's growth in emerging markets.

M&A

Intersel Acquires Upstream ; Salim Khoury Appointed Executive Chairman

Intersel has acquired Upstream, a leading martech company, marking a significant milestone in Upstream's growth. Salim Khoury, Chairman of Intersel, has been appointed as Executive Chairman of Upstream. This acquisition concludes Actis's role as Upstream's primary investor and is expected to enhance Upstream's market reach and innovation capabilities.

Product

Upstream Works Announces Omni AI Hub and Upstream Works AI Availability for On - Premise and Cloud Contact Centers

Upstream Works launches Omni AI Hub for seamless AI integration in contact centers, enhancing efficiency and customer experience.

Upstream Systems Profile

Company Name

Upstream Systems

HQ Location

52 – 54 St John Street, Marylebone House, 4th Floor, London, . EC1M 4HF, GB

Employees

251-500

Social

Financials

PRIVATE