Upstream: Mobile Technology, secure access to digital services
Consumer Goods Case Studies and Success Stories with Upstream
CASE STUDY Flormel
Upstream's Grow marketing automation platform helped Flormel boost e-commerce sales. Flormel used targeted pop-ups and SMS to collect phone numbers and recover abandoned carts. They achieved 8.5x mor...e phone numbers in 100 days and a 7% opt-in rate. Broadcast campaigns drove a 7.5% increase in overall sales. Flormel saw an 11x ROI in just 2 months.
Telecommunications Case Studies and Success Stories with Upstream
CASE STUDY dtac
Upstream helped dtac, a leading mobile operator in Thailand, boost digital acquisitions and revenues. dtac wanted to scale digital VAS sign-ups without increasing fraud complaints. Upstream ran cross...-vertical campaigns, managed 80+ services, and used over 45 traffic sources. Their proprietary security and A/B testing improved user flows. dtac saw 174% year-over-year subscription growth, 250,000 new subscribers monthly in Q1 2021, a 440% landing page conversion rate improvement, and a 14% increase in subscriptions from creative optimization.
Other Industry Case Studies and Success Stories with Upstream
CASE STUDY Sem Parar
Upstream’s e-commerce solution helped Sem Parar sell 16.5 times more of their top plans each month. Sem Parar used Upstream’s Grow platform to personalize communication and target customers with auto...mated, data-driven messages. The company achieved a 58x ROI and recovered 9% of abandoned carts. They also saw a 44% click-through rate on welcome messages and a 60% drop in opt-outs. This approach boosted upselling and improved customer retention.
Upstream's MarTech solution helped Di Gaspi, a fashion retailer in Brazil, grow e-commerce sales. Di Gaspi used SMS marketing to reach more customers and build a strong phone number database. The com...pany sent personalized messages and cart recovery reminders to boost engagement. Di Gaspi saw an 18.5% increase in average order value and achieved a 12x ROI. They also collected 20,000 phone numbers in less than four months.
Upstream's e-commerce SMS marketing solution helped AMOBELEZA boost e-sales. AMOBELEZA used SMS to collect contacts and automate marketing. They sent targeted campaigns, welcome messages, and cart re...covery texts. SMS marketing drove 16% of total e-sales. Cart recovery texts generated 10% of revenue. The campaign achieved a 47x ROI for AMOBELEZA.
Upstream's Grow platform helped Frutifica, an online food retailer in Brazil, reactivate inactive customers. Frutifica used SMS marketing automation and seasonal campaigns to win back users who had n...ot ordered in a year. The strategy included targeted on-site campaigns, automated welcome messages, and segmented discount offers. Frutifica achieved up to 57x ROI, a 2.8% click-through rate on SMS campaigns, and a 7.7% opt-in rate in pop-ups.
Upstream's Grow platform helped a leading Brazilian online fashion retailer boost sales with SMS marketing automation. The company faced stagnating email revenue despite a large subscriber base. Upst...ream enabled SMS opt-in for 8% of monthly visitors, capturing over 40,000 phone numbers in 3 months. Automated SMS campaigns drove 6x more conversions and 2x higher average order value compared to email. The retailer achieved a 14.8x ROI and 4x better click-through rate with SMS versus email.
Upstream's Grow platform helped Jogê boost e-commerce sales using SMS marketing automation. Jogê used targeted pop-ups to collect 14,000 phone numbers in two months, achieving a 5.5% opt-in rate. Rea...l-time triggered SMS messages drove 9.74% of total e-shop sales and reduced cart abandonment. Broadcast SMS campaigns increased average order value by 20%. Jogê saw a 25x ROI in just two months with Upstream's MarTech solution.
Upstream's mobile marketing platform helped a top fashion online retailer in Brazil boost sales. The retailer faced a plateau in revenue from e-mail marketing. Upstream introduced SMS marketing autom...ation, collecting over 40,000 phone numbers in 3 months. SMS campaigns delivered 6x higher conversions and 2x higher average order value compared to e-mail. The retailer achieved a 14.8x ROI and 4x better click-through rates with SMS.
