Latest Product Updates and Feature Enhancements on Toluna Start
Identifyingthe #1Christmas ad withTolunaSynthetic Personas
Toluna utilized its Synthetic Personas testing to evaluate 25 Christmas ad campaigns in Australia, employing ACT Instant AI to measure effectiveness. LEGO's ad emerged as the top performer, showcasin...g the power of synthetic audiences in market research. This approach allows rapid, large-scale ad testing, highlighting Toluna's innovative capabilities in advertising analysis.
Toluna HarmonAIze launches: Transforming market research with advanced synthetic data solutions - tolunacorporate.com
Toluna has launched Toluna HarmonAIze, a synthetic data suite designed to enhance market research by enabling faster, deeper analysis for niche target groups. The suite's first product, Toluna Harmon...AIze Boost, allows for detailed analysis without additional data collection, using synthetic data to replicate real-world datasets. This innovation aims to transform insights gathering, offering clients flexibility and high-fidelity results.
Toluna introduces ACT Instant AI - Toluna - tolunacorporate.com
Toluna has launched ACT Instant AI, an AI-powered ad-testing solution that enhances ad evaluation with speed, quality, and scale. It integrates with Toluna's Synthetic Personas, offering predictive i...nsights and creative intelligence. The platform allows advertisers to make informed decisions quickly and optimize creative performance, marking a significant advancement in Toluna's AI strategy.
INSPIRE: the social insights solution to keep you ahead of the game
Toluna introduces INSPIRE, a social insights solution designed to help brands navigate rapidly changing consumer behavior. INSPIRE uses AI-powered tools to analyze unprompted consumer conversations a...cross social media, providing actionable insights. It features three modules: Explore, Understand, and Identify, each offering unique analytical frameworks to decode consumer sentiment and drive strategic growth. INSPIRE aims to transform raw data into competitive intelligence, enabling brands to anticipate trends and enhance customer loyalty.
Toluna introduces Toluna QSphere: A new standard in end-to-end quality assurance for survey market research - tolunacorporate.com
Toluna has launched Toluna QSphere, a new end-to-end quality assurance solution for survey market research. QSphere aims to set a new standard for data integrity and reliability in online surveys, en...hancing confidence in research outcomes for brands and agencies. The platform integrates advanced quality controls across the survey lifecycle.
Mergers, Acquisitions, and Business Moves by Toluna Start
Toluna Announces the Sale of Precision Sample to ACKWEST Group | Business Wire
Toluna sold Precision Sample to ACKWEST Group to focus on enterprise growth and enhance its data solutions.
Leadership and Executive Team Updates at Toluna Start
Toluna announces new Managing Director, Country Head in Singapore
Toluna Singapore appoints Gurtej Singh Nagpal as the new Country Head. With extensive leadership experience in APAC, Gurtej aims to drive growth and innovation, focusing on transforming insights into... actionable decisions for clients. This strategic move aligns with Toluna's goal to enhance its capabilities in delivering technology-powered insights.