Real-World Case Studies and Customer Success Stories with Terminus Email Experiences

SalesLoft, a sales engagement platform, implemented the Terminus ABM platform to shift from lead-based to account-based marketing. By focusing on... target account pipeline, marketing-influenced pipeline, and target account contacts engaged, SalesLoft was able to refine its approach, align sales and marketing, and accelerate enterprise acquisition. The ABM strategy led to the successful closure of a $100k enterprise account.
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SalesLoft, a sales engagement platform, implemented the Terminus ABM platform to shift from lead-based to account-based marketing. By focusing on... target account pipeline, marketing-influenced pipeline, and target account contacts engaged, SalesLoft was able to refine its approach, align sales and marketing, and accelerate enterprise acquisition. The ABM strategy led to the successful closure of a $100k enterprise account.
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SalesLoft, a sales engagement platform, implemented the Terminus ABM platform to shift from lead-based to account-based marketing. By focusing on... target account pipeline, marketing-influenced pipeline, and target account contacts engaged, SalesLoft was able to refine its approach, align sales and marketing, and accelerate enterprise acquisition. The ABM strategy led to the successful closure of a $100k enterprise account.
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Uberflip, led by Hana Abaza, uses Terminus to enhance their account-based marketing (ABM) strategy by targeting the right people at the right stage of the buyer journey. Uberflip automates campaigns... to reach multiple decision-makers, raise awareness, and increase engagement. Terminus enables Uberflip to better target existing and desired accounts, optimize engagement at various funnel stages, and accelerate deal cycles. The alignment between marketing and sales is improved, with both teams agreeing on target accounts and executing automated campaigns. Uberflip values Terminus for its targeting capabilities, ease of use, and integration with their tech stack.
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Uberflip, led by Hana Abaza, uses Terminus to enhance their account-based marketing (ABM) strategy by targeting the right people at the right stage of the buyer journey. Uberflip automates campaigns... to reach multiple decision-makers, raise awareness, and increase engagement. Terminus enables Uberflip to better target existing and desired accounts, optimize engagement at various funnel stages, and accelerate deal cycles. The alignment between marketing and sales is improved, with both teams agreeing on target accounts and executing automated campaigns. Uberflip values Terminus for its targeting capabilities, ease of use, and integration with their tech stack.
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Uberflip, led by Hana Abaza, uses Terminus to enhance their account-based marketing (ABM) strategy by targeting the right people at the right stage of the buyer journey. Uberflip automates campaigns... to reach multiple decision-makers, raise awareness, and increase engagement. Terminus enables Uberflip to better target existing and desired accounts, optimize engagement at various funnel stages, and accelerate deal cycles. The alignment between marketing and sales is improved, with both teams agreeing on target accounts and executing automated campaigns. Uberflip values Terminus for its targeting capabilities, ease of use, and integration with their tech stack.
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InsightSquared, a sales performance analytics company, uses Terminus to run account-based marketing (ABM) at scale. Their VP of Marketing, Joe... Chernov, highlights how Terminus enables them to implement ABM in a one-to-many fashion, particularly to win back lost accounts. They measure ABM success by pipeline created, using marketing qualified accounts (MQAs) as a key metric, and also track pipeline velocity and opportunity-to-close rate. Terminus is valued for its ability to help warm up target accounts at scale, addressing a critical stage in the B2B marketing process.
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Influitive, an advocate marketing company, shifted its marketing strategy from inbound content marketing to account-based marketing (ABM) using Terminus. The goal was... to focus on target accounts and deliver personalized messaging to specific buyers, improving sales cycle velocity and enterprise deal progression. By implementing Terminus, Influitive increased the speed from opportunity to closed-won by 10 days and measured success through deal velocity, conversion rates, and engagement metrics. The company values Terminus for its vision, support, and collaborative approach to ABM.
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CINC Systems, the largest US software solution for community association management, sought to scale its account-based marketing (ABM) campaigns but was limited by manual processes and a small marketing team. By implementing the... Terminus ABM platform, CINC automated and personalized its ABM efforts, enabling the team to target high-quality leads at scale. The platform facilitated close collaboration between marketing and sales, resulting in a 32% reduction in sales cycle time, over 100% increase in pipeline and revenue, and a 111% increase in deal value. CINC now runs highly targeted, multi-channel campaigns efficiently, driving significant engagement and business growth.
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PROLIFIQ, a leading sales enablement company specializing in native Salesforce account-based selling, aimed to double its customer base and needed a demand generation partner that could integrate with its digital-first marketing model. After a thorough... selection process, PROLIFIQ chose DemandScience for its PureSyndication with Intent solution, which provided scalable content syndication, high-quality leads, and intent data. The partnership resulted in a 950% ROI, improved sales conversion rates, and increased lead quality compared to previous providers. DemandScience’s seamless Salesforce integration and dedicated customer experience team were key factors in the success of the initiative.
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FormAssembly, a leading data collection and form builder solution, partnered with DemandScience to enhance its growth marketing strategies. Led by Dave... Goldberg, FormAssembly aimed to navigate a competitive marketplace, improve brand presence, and optimize sales efficiency. By integrating content syndication, ABM Display Advertising, and leveraging DemandScience’s intent data and PurePush BANT qualification, FormAssembly refined its buyer experience, adopted an agile, iterative marketing approach, and empowered its SDR team for more effective lead engagement. The partnership resulted in a seamless buyer journey, continuous campaign optimization, and improved sales development capabilities.
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Array used Terminus Ads to influence $5. 6 million in revenue. The case study highlights the impact of targeted advertising....It shows how Array achieved significant financial results. The story emphasizes the effectiveness of Terminus Ads in driving revenue.
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InsightSquared, a sales performance analytics company, uses Terminus to run account-based marketing (ABM) at scale. Their VP of Marketing, Joe... Chernov, highlights how Terminus enables them to implement ABM in a one-to-many fashion, particularly to win back lost accounts. They measure ABM success by pipeline created, using marketing qualified accounts (MQAs) as a key metric, and also track pipeline velocity and opportunity-to-close rate. Terminus is valued for its ability to help warm up target accounts at scale, addressing a critical stage in the B2B marketing process.
Show More..

Influitive, an advocate marketing company, shifted its marketing strategy from inbound content marketing to account-based marketing (ABM) using Terminus. The goal was... to focus on target accounts and deliver personalized messaging to specific buyers, improving sales cycle velocity and enterprise deal progression. By implementing Terminus, Influitive increased the speed from opportunity to closed-won by 10 days and measured success through deal velocity, conversion rates, and engagement metrics. The company values Terminus for its vision, support, and collaborative approach to ABM.
Show More..

CINC Systems, the largest US software solution for community association management, sought to scale its account-based marketing (ABM) campaigns but was limited by manual processes and a small marketing team. By implementing the... Terminus ABM platform, CINC automated and personalized its ABM efforts, enabling the team to target high-quality leads at scale. The platform facilitated close collaboration between marketing and sales, resulting in a 32% reduction in sales cycle time, over 100% increase in pipeline and revenue, and a 111% increase in deal value. CINC now runs highly targeted, multi-channel campaigns efficiently, driving significant engagement and business growth.
Show More..

PROLIFIQ, a leading sales enablement company specializing in native Salesforce account-based selling, aimed to double its customer base and needed a demand generation partner that could integrate with its digital-first marketing model. After a thorough... selection process, PROLIFIQ chose DemandScience for its PureSyndication with Intent solution, which provided scalable content syndication, high-quality leads, and intent data. The partnership resulted in a 950% ROI, improved sales conversion rates, and increased lead quality compared to previous providers. DemandScience’s seamless Salesforce integration and dedicated customer experience team were key factors in the success of the initiative.
Show More..

FormAssembly, a leading data collection and form builder solution, partnered with DemandScience to enhance its growth marketing strategies. Led by Dave... Goldberg, FormAssembly aimed to navigate a competitive marketplace, improve brand presence, and optimize sales efficiency. By integrating content syndication, ABM Display Advertising, and leveraging DemandScience’s intent data and PurePush BANT qualification, FormAssembly refined its buyer experience, adopted an agile, iterative marketing approach, and empowered its SDR team for more effective lead engagement. The partnership resulted in a seamless buyer journey, continuous campaign optimization, and improved sales development capabilities.
Show More..

Array used Terminus Ads to influence $5. 6 million in revenue. The case study highlights the impact of targeted advertising....It shows how Array achieved significant financial results. The story emphasizes the effectiveness of Terminus Ads in driving revenue.
Show More..

InsightSquared, a sales performance analytics company, uses Terminus to run account-based marketing (ABM) at scale. Their VP of Marketing, Joe... Chernov, highlights how Terminus enables them to implement ABM in a one-to-many fashion, particularly to win back lost accounts. They measure ABM success by pipeline created, using marketing qualified accounts (MQAs) as a key metric, and also track pipeline velocity and opportunity-to-close rate. Terminus is valued for its ability to help warm up target accounts at scale, addressing a critical stage in the B2B marketing process.
Show More..

Influitive, an advocate marketing company, shifted its marketing strategy from inbound content marketing to account-based marketing (ABM) using Terminus. The goal was... to focus on target accounts and deliver personalized messaging to specific buyers, improving sales cycle velocity and enterprise deal progression. By implementing Terminus, Influitive increased the speed from opportunity to closed-won by 10 days and measured success through deal velocity, conversion rates, and engagement metrics. The company values Terminus for its vision, support, and collaborative approach to ABM.
Show More..

CINC Systems, the largest US software solution for community association management, sought to scale its account-based marketing (ABM) campaigns but was limited by manual processes and a small marketing team. By implementing the... Terminus ABM platform, CINC automated and personalized its ABM efforts, enabling the team to target high-quality leads at scale. The platform facilitated close collaboration between marketing and sales, resulting in a 32% reduction in sales cycle time, over 100% increase in pipeline and revenue, and a 111% increase in deal value. CINC now runs highly targeted, multi-channel campaigns efficiently, driving significant engagement and business growth.
Show More..

PROLIFIQ, a leading sales enablement company specializing in native Salesforce account-based selling, aimed to double its customer base and needed a demand generation partner that could integrate with its digital-first marketing model. After a thorough... selection process, PROLIFIQ chose DemandScience for its PureSyndication with Intent solution, which provided scalable content syndication, high-quality leads, and intent data. The partnership resulted in a 950% ROI, improved sales conversion rates, and increased lead quality compared to previous providers. DemandScience’s seamless Salesforce integration and dedicated customer experience team were key factors in the success of the initiative.
Show More..

FormAssembly, a leading data collection and form builder solution, partnered with DemandScience to enhance its growth marketing strategies. Led by Dave... Goldberg, FormAssembly aimed to navigate a competitive marketplace, improve brand presence, and optimize sales efficiency. By integrating content syndication, ABM Display Advertising, and leveraging DemandScience’s intent data and PurePush BANT qualification, FormAssembly refined its buyer experience, adopted an agile, iterative marketing approach, and empowered its SDR team for more effective lead engagement. The partnership resulted in a seamless buyer journey, continuous campaign optimization, and improved sales development capabilities.
Show More..

Array used Terminus Ads to influence $5. 6 million in revenue. The case study highlights the impact of targeted advertising....It shows how Array achieved significant financial results. The story emphasizes the effectiveness of Terminus Ads in driving revenue.
Show More..