Tenjin: Tools and training to help game developers to leverage data
Entertainment Case Studies and Success Stories with Tenjin
CASE STUDY Kooapps
Tenjin helped Kooapps, a mobile gaming studio, grow from an indie studio to a major publisher. Kooapps used Tenjin’s ad attribution, session-based ad revenue LTV, and DataVault tools. After starting ...with Tenjin, Kooapps saw 8x revenue growth and 30x ad spend growth. Their ad campaigns for Snake.io achieved a 3x increase in LTV. Tenjin’s platform gave Kooapps clear metrics and helped them scale profitably.
Tenjin Reporting Metrics API helped Gamejam, a small Vietnam-based game developer, automate their user acquisition bidding. Gamejam integrated the API with their BI system to track cohort ROI and set... up automated bid rules. This automation reduced manual campaign management and let the team focus on creative work. As a result, Gamejam saw a 32% increase in ROI on ad channels that support bidding.
HyperBeard is a mobile game publisher in Mexico. They wanted to improve their game portfolio's lifetime value. They used Tenjin's tools, especially DataVault and Growth FullStack, to track creative p...erformance and analyze portfolio LTV. With Tenjin, they boosted their portfolio LTV by 35%. HyperBeard found Tenjin helpful for supplementing their internal business intelligence efforts.
Tenjin helped Metajoy, a mobile game developer, improve their self-publishing with advanced marketing analytics. Metajoy used Tenjin’s analytics tools and DataVault product to optimize user acquisiti...on and campaign performance. Tenjin provided hands-on training and cost-effective pricing. As a result, Metajoy saw a 36% year-over-year revenue increase, a 30% reduction in user acquisition costs, and a 15% increase in advertising spend.
Growth FullStack helped TOUKA Games connect and manage data from many sources. The platform saved the company 12 hours each week. It also cut cloud computing costs by 45%. TOUKA Games used Growth Ful...lStack to handle analytics, attribution, mediation, and ad network data. This made their data pipeline simple and efficient.
Tenjin helped Fumb Games build the biggest 'play and earn' crypto game on mobile. Fumb Games used Tenjin's advertising analytics and ZEBEDEE's web3 solution to launch Bitcoin Miner. The game saw over... 700,000 installs and a 65% increase in day 7 retention. One third of players created a web3 wallet. Tenjin's tools let Fumb Games find and keep users while tracking ad revenue and user value. Rewarding players with Bitcoin improved retention and monetization.
Kooapps is a mobile gaming studio. They wanted to grow their user base and make sure their ad spending was profitable. They used Tenjin’s ad attribution, session-based ad revenue LTV, and DataVault t...ools. After using Tenjin, Kooapps saw 8 times more revenue and 30 times more ad spend. Their LTV for Snake.io ad campaigns grew 3 times.
How this Indian Casual Gaming Studio Increased ROAS by 25% in 6 Months Using Tenjin
Crimson Games LLC, an Indian casual gaming studio, increased its return on ad spend (ROAS) by 25% in six months using Tenjin's analytics platform. Tenjin's dashboard streamlined data management, redu...cing manual work and enabling faster, data-driven decisions. This improvement allowed Crimson Games to optimize user acquisition strategies and enhance marketing efficiency.