A UK network provider
- Telecommunications
- Large
UK
Ipsos Brand Signals helped a UK network provider track the impact of its 5G campaign. The tool measured social media... buzz and aligned it with survey data, showing increased awareness and the perception of having the fastest network. Ipsos identified early negative sentiment about 5G health concerns, allowing the provider to address risks quickly. The provider used these insights to adjust messaging and monitor brand health in real time. Over 100,000 5G mentions were tracked in April 2020.
A regional telecom provider
- Telecommunications
- Large
Enabled Consumer Intelligence solution by Synthesio helped a regional telecom provider monitor brand perception and customer sentiment in real time. The provider used... over 50 dashboards to track online conversations and feedback across multiple languages. This approach gave them detailed competitive intelligence and early warnings for potential crises. Insights from the program shaped messaging strategies and allowed faster response to market changes. C-suite leaders now get daily, actionable reports to guide decisions.
Consumer Goods Case Studies and Customer Success Stories with synthesio
Brand A (Frozen Food Brand)
- Consumer Goods
- Large
Ipsos used social media data to help Brand A, a frozen food brand, grow product trial without paid ads. The brand saw... a significant increase in past 12-month product trial and maintained its market position. Brand A achieved over 180,000 interactions on just two posts in Q4 2019. Influencer content, contests, and health messaging drove engagement. Ipsos recommended adding mass-reach campaigns to boost awareness further.
Department for Science, Innovation and Technology (DSIT)
- Government
- Very Large
Ipsos appointed to conduct evaluation of the UK Government's flagship TechFirst programme
London, UK
Ipsos has been appointed by the UK's Department for Science, Innovation and Technology to evaluate the TechFirst programme, aimed at enhancing technology and AI skills across the UK. Ipsos will assess... the programme's implementation and impact, supporting the government's goal to equip the workforce for opportunities in AI and digital technologies.
Ipsos conducted a study revealing that 91. 1% of Ontario's gambling community now uses licensed operators, a 7.4% increase from...the previous year. This shift from illegal platforms highlights the success of Ontario's regulated gaming framework. The study, commissioned by the Alcohol and Gaming Commission of Ontario and iGaming Ontario, supports the province's strategy to safeguard consumers and combat unlicensed operations.
Barb awards new contracts to NatCen, RSMB, Ipsos - Advanced Television
Ipsos has been awarded a new contract by Barb, the UK TV measurement body, to manage panel top-up recruitment for Barb's audience measurement panel from 2027 to 2029. Ipsos will use... various contact techniques to identify new homes for the panel, building on its experience in expanding Barb's panel to 7,000 homes in 2024.
