Latest Product Updates and Feature Enhancements on Supermetrics
Supermetrics Report Reveals Marketing Professionals Struggle with AI ...
Supermetrics' 2026 report highlights the challenges marketing professionals face in AI adoption, with only 6% fully integrating AI into workflows. The report identifies data accessibility, trust, and... financial pressures as major barriers. CEO Anssi Rusi emphasizes the need for sound data to enhance marketing performance. Supermetrics aids brands like BBC and Heineken in improving data foundations and decision-making.
Only 6% of Marketers Have Fully Implemented AI: Supermetrics
Supermetrics released its 2026 Marketing Data Report, revealing that only 6% of marketers have fully implemented AI due to limited data access and trust issues. The report highlights the pressure fro...m leadership to adopt AI, with 89% of pressure attributed to the C-suite and board. Supermetrics emphasizes the need for strong data foundations to enhance AI-driven marketing performance.
Supermetrics 2026 Marketing Data Report Reveals AI Adoption Gap
Supermetrics released its 2026 Marketing Data Report, highlighting a gap in AI adoption among marketers. Despite 80% feeling pressure to adopt AI, only 6% have fully implemented it due to data access... and trust issues. The report emphasizes the need for unified data and clear strategies to enhance AI-driven marketing performance.
Supermetrics AI Launches, Reinforced by 15 Years of Marketing ...
Supermetrics has launched a suite of AI-powered solutions to enhance its marketing intelligence platform. These tools, including Supermetrics Agents and AI integrations, aim to improve data analysis ...and decision-making for marketers. Built on Supermetrics' proprietary Knowledge Graph, the solutions offer reliable AI to streamline workflows and reduce time to insights by up to 90%. This launch reinforces Supermetrics' commitment to providing effective marketing data solutions.
Mergers, Acquisitions, and Business Moves by Supermetrics
Supermetrics acquires Relay42 to power real-time marketing - - mediashotz.co.uk
Supermetrics has acquired Relay42, a real-time customer data platform. This move integrates Relay42s personalization technology with Supermetrics marketing intelligence tools, creating a unified plat...form for real-time data integration, analysis, and activation. The combined solution aims to deliver end-to-end marketing intelligence, connecting data performance, customer behavior, and revenue outcomes for marketers.
Supermetrics acquires real-time CDP Relay42 - MSN
Supermetrics has acquired Relay42, a real-time customer data platform (CDP). This move expands Supermetrics marketing intelligence capabilities with advanced real-time data activation and customer jo...urney orchestration. The acquisition strengthens Supermetrics position in the marketing analytics and data integration space, enabling clients to unify, analyze, and act on customer data across channels for improved marketing performance.