Sprout Social | Measure performance with the only all-in-one social media management platform built for connection
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Latest Product Updates and Feature Enhancements on Sprout Social
Sprout Social Unveils its AI-Powered Social Intelligence Platform and the Expansion of its Proprietary AI Agent, Trellis
Sprout Social has launched its AI-powered social intelligence platform, featuring the expanded Trellis AI engine. Trellis will integrate across Sprout's ecosystem, enhancing Publishing, Listening, Sm...art Inbox, and Reporting. The platform aims to transform social data into actionable insights, with Trellis Studio offering customizable AI workflows. This innovation supports predictive media intelligence, social optimization, scalable support, and brand amplification.
New Sprout Social Research Reveals Intelligence Gap as
Sprout Social's new research highlights an "intelligence gap" where 86% of organizations miss opportunities due to slow insights. Despite 93% acknowledging social intelligence's importance, only 10% ...can act on real-time data swiftly. The study emphasizes the need for AI-driven workflows to leverage social data effectively, predicting social intelligence will surpass traditional research in strategic value by 2029.
Accessible technology: How Sprout Social is championing WCAG 2.1 AA compliance
Sprout Social has achieved WCAG 2.1 AA compliance, enhancing its platform's accessibility. The update includes a unified navigation system, improving usability for all users, including those with dis...abilities. This transformation supports keyboard and screen reader navigation, aligning with the 2026 US government mandate for digital accessibility. Sprout's commitment to inclusive design ensures a seamless user experience across its suite, fostering a more accessible environment for social media professionals.
Social Media is Now the Top Source for Breaking News, New Sprout Social ...
Sprout Social's Q1 2026 Pulse Survey reveals that social media has become the top source for breaking news, surpassing traditional media. However, 88% of users express declining trust due to AI-gener...ated content. The survey highlights the importance of transparency and authenticity in social media engagement, especially among Gen Z, who are increasingly selective about content.
Sprout Social (SPT) Launches New Integration with Canva
Sprout Social has launched a new integration with Canva, enhancing its social media management platform. This integration allows users to send finalized visuals from Canva directly into Sprout as dra...ft posts, streamlining workflows and reducing errors between creative and social teams.
Sprout Social Launches New Canva Integration to Streamline Design-to-Publishing for Social | Sprout Social
Sprout Social has launched a new integration with Canva, enabling users to send completed designs directly to Sprout's publishing platform. This integration streamlines workflows, reduces errors, and... enhances the efficiency of social media content creation. It allows creative teams to seamlessly share assets with social managers, improving brand consistency and speed in publishing.
Sprout Social Launches Expansive Suite of Integrations to Empower Brands in the Social Intelligence Era | Sprout Social
Sprout Social has launched a suite of new integrations and features to enhance social media management capabilities. These include TikTok Listening for sentiment analysis, Bluesky Publishing & Report...ing, and integrations with Adobe Express and Canva for streamlined content creation. The updates aim to empower brands to leverage social media as a revenue-driving channel and source of customer intelligence.
Sprout Social Unveils New Innovations in its Care Solution, Empowering Brands to Drive Business with Proactive Social Care | Sprout Social
Sprout Social has introduced new features in its Care by Sprout Social solution, enhancing proactive social care with AI integration, customizable workflows, and compliance capabilities. These innova...tions aim to transform social care into a strategic business driver, enabling brands to deliver efficient, secure, and insights-driven customer support across multiple platforms.
Sprout Social Empowers Brands to Unlock New Potential and Boost Competitiveness with Updates to its Suite of AI Solutions | Sprout Social
Sprout Social announced updates to its AI solutions, enhancing its social media management software. New features include AI-generated post text, subtitle and translation automation, and improved rep...orting capabilities. These updates aim to streamline marketers' workflows and improve customer engagement. The enhancements also include PII masking and stop words to maintain customer trust.
Strategic Partnerships and Integrations of Sprout Social
Sprout Social deepens commitment to public sector by partnering with Carahsoft as a NASPO-approved vendor for government agencies | Sprout Social
Sprout Social has partnered with Carahsoft to become a NASPO-approved vendor, enhancing the availability of its social media management platform to government agencies. This partnership allows state ...and local agencies to procure Sprout Social's solutions through the NASPO ValuePoint Cloud Solutions Contract, facilitating efficient public sector communication and engagement.
Sprout Social Expands Salesforce Partnership to Revolutionize Social Customer Care | Sprout Social
Sprout Social has expanded its partnership with Salesforce to integrate social media channels like Instagram and LinkedIn into Salesforce's Digital Engagement platform. This collaboration aims to enh...ance social customer care by unifying social and CRM data, enabling seamless customer support across digital channels. The integration will be showcased at Dreamforce in October.
Sprout Social Announces Expanded Relationship with Salesforce , Inc . ( CRM )
Sprout Social has expanded its relationship with Salesforce by becoming the first social media management platform to integrate with Salesforce Digital Engagement. This collaboration allows Sprout So...cial to bring social channels like Instagram, LinkedIn, and WhatsApp directly into Salesforce, enhancing customer communication through Salesforce's Customer 360 platform.
Mergers, Acquisitions, and Business Moves by Sprout Social
Sprout Social Acquires NewsWhip, Enhancing Predictive Intelligence Capabilities and Accelerating AI Roadmap | Sprout Social
Sprout Social has acquired NewsWhip to enhance its predictive intelligence capabilities and accelerate its AI roadmap. This acquisition will integrate NewsWhip's AI-powered media intelligence with Sp...rout Social's solutions, enabling brands to navigate the digital media landscape with foresight and agility. The acquisition, valued at $55 million with potential earnouts, aims to deliver transformative outcomes for customers by combining real-time insights with social strategy.
Sprout Social Acquires NewsWhip, Enhancing Predictive Intelligence Capabilities and Accelerating AI Roadmap
Sprout Social has acquired NewsWhip for $55 million, with an additional $10 million in performance-based earnouts. This acquisition aims to enhance Sprout Social's predictive intelligence capabilitie...s and accelerate its AI roadmap. NewsWhip's AI-driven insights will be integrated into Sprout Social's platform, providing brands with real-time, actionable intelligence to navigate media trends effectively. NewsWhip's team will join Sprout Social, with CEO Paul Quigley becoming General Manager for Sprouts Listening business.
Sprout Social, a cloud-based social media management software company, acquires NewsWhip to enhance its predictive intelligence capabilities. NewsWhip's team, including CEO Paul Quigley, will join Sp...rout Social, focusing on expanding its media foresight and social strategy offerings. This acquisition aims to empower brands with AI-driven insights to navigate the digital media landscape effectively.
Funding News and Financial Performance of Sprout Social
Sprout Social to Announce First Quarter 2026 Financial Results on May 7 ...
Sprout Social will announce its first quarter 2026 financial results on May 7, 2026, after market close. A conference call and webcast will follow to discuss the results and business highlights.
SPT Press Release: Sprout Social to Announce First Quarter 2026 F...
Sprout Social will announce its first quarter 2026 financial results on May 7, 2026, after market close. The results will be discussed in a conference call and webcast scheduled for the same day.
Sprout Social to Announce Fourth Quarter 2025 Financial Results on February 26, 2026
Sprout Social will announce its fourth-quarter 2025 financial results on February 26, 2026, after market close. The company will discuss the results and business highlights during a conference call a...nd webcast scheduled for the same day.
Awards, Recognitions, and Industry Achievements of Sprout Social
Sprout Social Tops G2 Spring 2026, Named #1 Social Listening Tool
Sprout Social has been recognized as the top social listening tool in G2's Spring 2026 reports, earning the #1 spot in 59 categories and receiving 198 leader badges. This recognition highlights Sprou...t Social's advancements in social intelligence and AI, enabling brands to transition from reactive to predictive decision-making. The platform's robust features in analytics, governance, and AI-driven insights are praised by customers.
Sprout Social Named #1 Social Listening Product in ...
Sprout Social has been recognized as the #1 Social Listening Product in G2's 2026 Spring Reports, achieving 59 top rankings across various categories, including Social Media Listening Tools and Socia...l Customer Service. The company earned 198 leader badges, highlighting its strategic value and impact in social media management and analytics, driven by customer reviews and AI innovations.
Sprout Social Named #1 Social Listening Product in G2's 2026 Spring ...
Sprout Social has been named the #1 Social Listening Product in G2's 2026 Winter Reports, securing 198 leader badges across various business segments and regions. This recognition highlights Sprout's... strength in social media management, analytics, and AI-driven insights, reflecting its strategic value for brands navigating the evolving social landscape.
Sprout Social Named a Leader in Worldwide Influencer Marketing Platforms for Large Enterprises by IDC MarketScape | Sprout Social
Sprout Social has been recognized as a Leader in the 2025-26 IDC MarketScape for Worldwide Influencer Marketing Platforms for Large Enterprises. Their platform offers AI-driven influencer discovery, ...brand safety, and comprehensive analytics to help enterprises build authentic partnerships and drive business impact. This recognition highlights Sprout Social's commitment to advancing influencer marketing with innovative, data-backed solutions.
Sprout Social Recognized by G2s Best Software Awards for the Ninth Consecutive Year | Sprout Social
Sprout Social has been recognized by G2s 2025 Best Software Awards for the ninth consecutive year. The company ranks highly across seven categories, including Best Software Product and Highest Satisf...action Products. This recognition underscores Sprout Social's commitment to innovation and its role in enhancing social media strategies for brands through AI-powered solutions and strategic partnerships.
Sprout Social Recognized by Built In as a Best Place to Work for the Sixth Consecutive Year | Sprout Social
Sprout Social has been honored by Built In as a Best Place to Work in Chicago and Seattle for the sixth consecutive year. This recognition highlights Sprout Social's commitment to fostering a positiv...e workplace culture, supporting remote and hybrid work, and offering comprehensive benefits. The award underscores the company's leadership in creating an environment where innovation and collaboration thrive.
