Sharethrough Overview

Sharethrough leverages advanced real-time bidding (RTB) technology to enhance programmatic advertising through its omnichannel supply side platform. This human-centric approach ensures that ads are more engaging and relevant across various channels, which can lead to improved outcomes for advertisers. By focusing on the quality of ad experiences, Sharethrough aims to meet the evolving demands of the advertising industry, addressing challenges such as ad fatigue and consumer engagement. The platform's integration of technology and human insight allows teams to optimize their advertising strategies effectively, ensuring that campaigns resonate with target audiences.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Sharethrough.

Other use cases:

  • Media Buying
  • Content Management
  • Campaign Management
  • Coaching
  • Digital Marketing
  • Social Media Marketing
  • Workflow Management
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Business Priorities

Acquire Customers and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Sharethrough.

Other priorities:

  • Build Brand Awareness
  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Efficiency
  • Improve Digital And Social Presence
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Sharethrough Use-Cases and Business Priorities: Customer Satisfaction Data

Sharethrough works with different mediums / channels such as Display Advertisement. Website. User Generated Content etc.

Sharethrough's features include Landing Page, and SEO. and Sharethrough support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Sharethrough analytics capabilities include Custom Reports, and Analytics.

Reviews

"...brand content management, campaign management, and basic mobile advertising features were the most useful for us...." Peer review by User

Sharethrough, Jeeng, Adpushup, AdParlor, Bannerwise, etc., all belong to a category of solutions that help Native Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Sharethrough is an omnichannel supply side platform driven by advanced RTB technology. Enhanced ad experiences and human-centric technology are brought to programmatic advertising.

Popular Business Setting

for Sharethrough

Top Industries

  • Marketing and Advertising
  • Internet
  • Information Technology and Services

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Sharethrough is popular in Marketing And Advertising, Internet, and Information Technology And Services and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Sharethrough Use Cases

What benefits does Sharethrough offer for Sending & Publishing Communications?

How efficiently Does Sharethrough manage your Engaging And Following Up?

How does Sharethrough address your Media Buying Challenges?

What benefits does Sharethrough offer for Content Management?

9+ more Business Use Cases

29 buyers and buying teams have used Cuspera to assess how well Sharethrough solved their Native Advertising needs. Cuspera uses 270 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Native Advertising needs.

Case Studies

Automotive

CASE STUDY Volkswagen

Volkswagen used Sharethrough's Native Display to promote the 2020 VW Atlas Cross Sport. The goal was to drive efficient clicks to an Edmunds landing page with car reviews. Volkswagen and Sharethrough... set up a custom PMP for the campaign. The campaign achieved a click-through rate 2.5 times higher than the benchmark. Volkswagen also saw an efficient cost per click.

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Transportation/Trucking/Railroad

CASE STUDY Uber

Uber used Sharethrough to run a campaign with influencer stories in native ad formats. The campaign focused on brand attributes like saving time and convenience. Headlines highlighted real-life benef...its of using Uber. The campaign led to a significant lift in brand favourability. A research study by Millward Brown measured increased brand awareness.

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Telecommunications

CASE STUDY Verizon

Verizon used Sharethrough to boost traffic and awareness for the Samsung Galaxy S8. They turned banners into native display ads. This programmatic approach increased awareness and drove more site vis...its. The campaign targeted both women and men. The main goals were to drive traffic and support a product launch. The ad format used was native, converting banners to native placements.

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Education

CASE STUDY University of Phoenix

Sharethrough worked with University of Phoenix and The Trade Desk to improve campaign performance. They created a PMP that adapted to deliver ads on sites and audiences with the lowest bounce rate. T...he campaign used simple headlines and thumbnails inspired by University of Phoenix banners. Sharethrough delivered the most efficient and qualified traffic compared to all other partners.

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Retail

CASE STUDY Tu by Sainsbury's

Sharethrough’s Dynamic Video Captions helped Tu by Sainsbury's improve their video ad campaigns. The goal was to boost brand awareness and test if captions increased attention and comprehension. Tu s...aw a 19% increase in message comprehension, a 4% rise in brand awareness, and a 5% lift in favorability. The campaign achieved 93% viewability and a 71% video completion rate. Dynamic Captions outperformed industry benchmarks for comprehension.

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Telecommunications

CASE STUDY Verizon Visible

Verizon Visible used Sharethrough to lower their cost per site visit. They ran native display ads to drive high quality traffic to their landing page. The campaign used weekly reporting to optimize r...esults. Verizon Visible achieved a cost per site visit $0.35 below benchmark. The success led them to renew the partnership the next quarter.

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Video

Where Does Sharethrough Fit in the Programmatic Advertising Ecosystem?

Video Thumbnail
lightning

Peers used Sharethrough for advertisement and sending & publishing communications

Sharethrough Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

1.95/5 ★

Read Reviews (1)
Custom Reports

4.39/5 ★

Read Reviews (37)
Analytics

3.60/5 ★

Read Reviews (9)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

1.95/5 ★

Read Reviews (1)
Custom Reports

4.39/5 ★

Read Reviews (37)
Analytics

3.60/5 ★

Read Reviews (9)

Sharethrough Integrations

Sharethrough integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.40/5 ★

Read Reviews (13)

Bucksense

3.9 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Jivox

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

MediaMath platform

4.01 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Sharethrough

Overall Risk Meter

Low Medium High

Top Failure Risks for Sharethrough

Sharethrough News

M&A

Equativ and Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms and Marketplaces Sharethrough

Equativ and Sharethrough have merged to form one of the largest global independent ad platforms, aiming to enhance programmatic advertising with a combined net recurring revenue above $200M. The merger will leverage both companies' technological assets to offer advanced video strategies, sustainable media practices, and privacy-first solutions, positioning them as a leading independent SSP globally.

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Partnership

Sharethrough and Adform Announce Direct Integration to Increase Media Buying Power and Enhance Sustainability for Ad Buyers Sharethrough

Sharethrough and Adform have announced a direct integration to enhance media buying power and sustainability for ad buyers. This partnership allows access to Sharethrough's ad enhancements and GreenPMPs through Adform, improving performance and reducing carbon emissions. The integration eliminates intermediaries, increasing scale and efficiency for advertisers.

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Product

Sharethrough Launches Net Zero Publisher Program with Support from IPG Mediabrands Sharethrough

Sharethrough has launched the Net Zero Publisher Program in partnership with 51toCarbonZero, aiming to help publishers understand and reduce their carbon footprint. The program, supported by IPG Mediabrands, offers free measurement for the first year and encourages publishers to achieve net-zero emissions. This initiative aligns with Sharethrough's commitment to sustainability in digital advertising.

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Product

Cleaning Up Programmatic: Sharethrough, First Ad Exchange to Automatically Remove High-Carbon and Made-for-Advertising Sites Sharethrough

Sharethrough has launched two initiatives to reduce carbon emissions in ad campaigns: removing Made-for-Advertising sites and offering Low-Emission private marketplaces. These efforts aim to enhance the advertising ecosystem's sustainability and performance. Sharethrough's collaboration with Scope3 and Jounce Media supports these initiatives, marking a significant step in carbon path optimization for advertisers.

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Sharethrough Profile

Company Name

Sharethrough

Company Website

https://www.sharethrough.com/

Year Founded

2007

HQ Location

170 Columbus Avenue, Suite 280 San Francisco, CA 94133

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SERIES D