Equativ: Use-Cases, Insights and Reviews | 2026 Cuspera

Moët Hennessy leverages Equativ's CTV and programmatic targeting solutions to enhance brand desirability among Japan's affluent consumers. This strategic deployment aims to boost customer engagement... and improve digital advertising effectiveness in the luxury goods sector.
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Smart helped TimeOne Group use semantic contextual targeting to boost qualified visits for a Spanish fashion e-commerce brand. TimeOne aimed to increase visits over 10 seconds and drive sales with re...targeting strategies. They used Smart’s proprietary algorithm to analyze and categorize web pages in real time. The campaign achieved a 1.5% CTR, 30% higher than other deals, and a 23% visit rate, 5 points above average. TimeOne saw better performance and lower costs compared to third-party data activation.
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IMVU used Equativ to upgrade its ad server and improve ad targeting. They wanted to use first-party data for better campaign results and easier setup. Equativ helped IMVU create 44 user segments from... 900,000 profiles. This let IMVU target ads to specific groups and run more effective campaigns. IMVU now spends less time setting up ads and has more control over its inventory.
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Equativ helped dentsu run Connected TV (CTV) ad campaigns for clients in FMCG and fashion. The campaigns achieved an 8% uplift in brand perception, which is double the industry average. View-through ...rates stayed above 98%, showing strong audience engagement. Equativ’s Deal IDs worked across multiple DSPs, making campaign activation easier. Dentsu praised Equativ’s premium inventory and support for delivering top results.
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GroupM used Equativ Buyer Connect and Utiq to run a brand awareness campaign for Dr. Oetker during the 2024 Euro Cup. The goal was to increase audience reach and reduce media waste using privacy-comp...liant, cookieless targeting. GroupM leveraged Equativ's curation platform to build a scaled, consented audience and optimize ad frequency. The cookieless campaign increased user reach by 48.3% and impressions by 56% compared to cookie-based targeting. Viewability reached 75%, five points above standard benchmarks.
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CMI Media Group used GreenPMP+ to cut digital ad carbon emissions and improve campaign results. They aimed to reach Net Zero by 2030. The solution removed inefficient ad placements and focused on hig...h-performing inventory. This led to a 48% increase in click-through rate and a 39% rise in video completion rate. Campaign costs dropped by 16%. Carbon emissions fell by 14% overall and by 48% for banner ads.
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