Gen Zs Brand Loyalty Replaced By Viral Moments Finds SAP Emarsys Report
SAP Emarsys' report reveals a shift in Gen Z's brand loyalty towards viral moments rather than long-term trust. The Customer Loyalty Index highlights that 36% of Gen Z shoppers buy products trending ...on social media, and 51% are loyal to products over brands. SAP Emarsys emphasizes the importance of AI-powered personalization to transform these trends into lasting loyalty. The company also launched the B2B Buyer Loyalty Index to explore business buyer loyalty.
SAP Emarsys has launched new AI-driven tools as part of its latest platform update. These enhancements include advanced personalization, predictive analytics, and automation features designed to impr...ove omnichannel customer engagement. The update aims to help brands deliver targeted marketing campaigns, increase customer retention, and drive revenue growth in competitive digital commerce environments.
