Gen Zs Brand Loyalty Replaced By Viral Moments Finds SAP Emarsys Report
SAP Emarsys' report reveals a shift in Gen Z's brand loyalty towards viral moments rather than long-term trust. The Customer Loyalty Index highlights that 36% of Gen Z shoppers buy products trending ...on social media, and 51% are loyal to products over brands. SAP Emarsys emphasizes the importance of AI-powered personalization to transform these trends into lasting loyalty. The company also launched the B2B Buyer Loyalty Index to explore business buyer loyalty.
SAP Emarsys has launched new AI-driven tools as part of its latest platform update. These enhancements include advanced personalization, predictive analytics, and automation features designed to impr...ove omnichannel customer engagement. The update aims to help brands deliver targeted marketing campaigns, increase customer retention, and drive revenue growth in competitive digital commerce environments.
SAP Emarsys Unveils Innovative New Features and Enhancements ...
SAP Emarsys introduced new features and enhancements in its July 2023 release, focusing on AI-powered personalized omnichannel engagement for marketers across various industries.
SAP Emarsys introduces new generative AI capabilities in June ...
SAP Emarsys introduces new generative AI capabilities in its June product release, enhancing AI-powered personalized omnichannel engagement for marketers.
SAP Emarsys announces AI Product Finder, as demand for AI ...
SAP Emarsys introduces AI Product Finder to enhance personalized omnichannel engagement for marketers, addressing the growing demand for AI-powered retail solutions. The platform offers various capab...ilities and channels for different industries, aiming to deliver measurable business outcomes.
SAP Emarsys Introduces Mobile Wallet for Personalized Customer ...
SAP Emarsys introduces a Mobile Wallet feature to enhance personalized customer loyalty experiences, highlighting its AI-powered omnichannel engagement capabilities for marketers across various indus...tries.
SAP Emarsys and Infosys Collaborate to Deliver Enhanced ...
SAP Emarsys and Infosys collaborate to enhance personalized omnichannel experiences for clients, showcasing the platform's capabilities in AI marketing, personalization, and customer engagement acros...s various channels and industries.
Awards, Recognitions, and Industry Achievements of SAP Emarsys Customer Engagement
SAP Recognized as a Leader in IDC MarketScape for Omni ...
SAP Emarsys is recognized as a leader in omni-channel marketing for B2C enterprises, offering AI-powered personalized engagement across various channels and industries.
SAP Emarsys, an SAP Company, Named a Leader for the Fourth ...
SAP Emarsys has been recognized as a leader in the 2022 Gartner Magic Quadrant for Personalization Engines for the fourth time, highlighting its capabilities in AI-powered personalized omnichannel en...gagement.
