RollWorks | Account-Based Platform, the B2B and ABM solution
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Utilities Case Studies and Success Stories with RollWorks
CASE STUDY SnapFulfil
SnapFulfil used RollWorks to run an account-based marketing program. The team needed to find high-value leads with limited resources. They used RollWorks and HubSpot to build target account lists, ru...n display and social ads, and sync data. In 10 months, 27% of new website visits came from RollWorks. They gained 4,000 new leads and saw a 6% conversion to MQLs.
RollWorks helped Alveo improve their account-based marketing. Alveo used RollWorks for precision targeting and intent data. They reached the right accounts with relevant content. HubSpot and RollWork...s worked together for better sales and marketing alignment. Alveo saw more leads, better engagement, and a fuller sales pipeline. Their marketing became more efficient and targeted.
Education Case Studies and Success Stories with RollWorks
CASE STUDY Acadeum
RollWorks helped Acadeum, a course-sharing platform for colleges, grow website traffic by 25% each quarter. Acadeum needed to reach a niche audience and struggled with small target groups using their... existing tools. RollWorks integrated with HubSpot and used AI-powered ABM advertising to identify and target in-market buyers. The platform improved lead quality and reporting accuracy. Acadeum launched campaigns quickly and saw more effective sales conversations and better engagement.
RollWorks helped Obsidian Security shift to account-based marketing (ABM) for faster deal velocity. The team targeted companies using multiple SaaS apps, focusing on Workday security. They used RollW...orks to identify key decision makers and refine their ideal customer profile. Obsidian Security closed millions in revenue in 7 months. They saw more six-figure ARR deals close within 90 days and 90% of target accounts showed intent.
Marketing and Advertising Case Studies and Success Stories with RollWorks
CASE STUDY Acclaro
RollWorks helped Acclaro, a marketing agency for HealthLink Dimensions, use account-based marketing to reach new healthcare insurance providers. Acclaro faced challenges with stale email lists and fe...wer in-person events, making it hard to find new leads. By using RollWorks, they built a new target account list and personalized campaigns for different buyer personas. In just over a year, HealthLink Dimensions saw a 234% increase in new customer pipeline. The team used omni-channel campaigns and tailored messaging to drive results.
RollWorks helped GaggleAMP connect HubSpot with their sales process. GaggleAMP needed better integration and real-time insights for their sales team. RollWorks provided seamless onboarding, HubSpot i...ntegration, and features like Hot Contacts and Slack alerts. In less than three months, GaggleAMP generated 6 deals and $50,928 in ARR. The platform paid for itself and improved sales and marketing collaboration.
RollWorks helped Blackbaud launch their first account-based marketing (ABM) campaigns. Blackbaud used RollWorks to run a three-month pilot focused on display ad ABM. They connected Salesforce and Rol...lWorks to target and score accounts, using machine learning to prioritize leads. After three months, Blackbaud engaged 94% of target accounts, saw a 190% increase in engaged visitors, and achieved a 10x ROI on pipeline generation. The pilot proved the value of ABM for Blackbaud's sales and marketing teams.
RollWorks helped Coupa improve website engagement and conversions. Coupa used RollWorks' account-based platform for smart, segmented retargeting. They targeted procurement and finance personas with t...ailored ads. In one quarter, Coupa saw a 15% increase in click-through rate, a 2.5x increase in conversions, and a 54% decrease in cost per acquisition. Over 22 months, Coupa achieved 8.7x ROI on first-touch revenue and 7.3x ROI on multi-touch revenue.
RollWorks helped Auditoria's small marketing team reach more target accounts with account-based marketing. Auditoria used RollWorks, LinkedIn, ZoomInfo, HubSpot, and Salesforce to find and engage the... right companies. In 5 months, they reached 93% of their target account list. 59% of those accounts visited the website, and 31% became engaged. Auditoria saw a 208% increase in engaged accounts and up to 3.8% click-through rates on LinkedIn campaigns.
RollWorks helped Highspot improve their account-based marketing. Highspot used RollWorks to target and engage top enterprise accounts. The integration with Salesforce gave Highspot clear data and act...ionable insights. Marketing engagement with key accounts rose from 42% to 52%. About 40% of net new closed ARR in 2023 was influenced by RollWorks. Highspot saw a big boost in sales productivity and pipeline growth.
RollWorks helped Mixpanel shift to a freemium, product-led growth model. Mixpanel used RollWorks for ABM campaigns to target startups and SMBs, introducing new pricing and promotions. The team used R...ollWorks Account Scoring to prioritize top accounts and scaled from 100 to up to 2,000 target accounts. RollWorks-Marketo integration automated list updates and improved retargeting. Mixpanel saw a 200% increase in signup volume, 98% increase in LTV from paid channels, and 13% higher ad click-through rates.
RollWorks helped Neon One move beyond Google Ads for lead generation. Neon One wanted better targeting and more visibility for their display ads. With RollWorks and Salesforce, they built dashboards ...to help sales focus on the best accounts. The team can now track ad impact and prove value quickly. RollWorks made their ad spend more efficient and improved sales and marketing teamwork.
Information Technology and Services Case Studies and Success Stories with RollWorks
CASE STUDY Kopis
RollWorks helped Kopis, a small software and consulting company, shift from events-led to digital-first marketing. With a team of just one marketer, one designer, and an outsourced ADR team, they use...d RollWorks for account-based marketing. They focused on best-fit accounts and ran targeted campaigns for awareness and conversion. Kopis increased leads by 70% year-over-year and grew marketing-generated revenue by 40%. They also connected marketing spend to results and optimized their target account list.
RollWorks helped Okta improve its account-based marketing (ABM) with intent data. Okta needed to support big pipeline goals and better understand prospect intent. The team used RollWorks to create dy...namic target lists, align sales and marketing, and refresh creative content. Okta saw a 24x increase in opportunities, a 2.7x reduction in cost per conversion, a 17% higher click-through rate, a 63% faster deal cycle, and a 22% increase in influenced revenue.
RollWorks helped Rural Sourcing boost new website prospects by 30-40%. The marketing team needed more high-quality leads to support fast growth. They used RollWorks for account-based marketing and ta...rgeted digital ads. The team built campaigns for different industries and roles. Sales and marketing now work together better. RollWorks brought more warm leads to the website.
RollWorks and LinkedIn helped TELUS International improve account-based marketing. TELUS faced challenges reaching key decision-makers in complex sectors. By integrating RollWorks with LinkedIn, TELU...S targeted and engaged accounts more precisely. In 2023, they reached over 76% of accounts and achieved a 0.21% click-through rate on LinkedIn campaigns. The solution used LinkedIn’s Lead Gen Forms and RollWorks’ analytics to deliver better results.
RollWorks helped LeapPoint improve their account-based marketing. LeapPoint used RollWorks to target the right accounts with smart data tools and real-time insights. They saw ad influence on 50% of a...ll opportunities in eight months. Opportunities influenced by ads had a 12% higher win rate. Average revenue for influenced opportunities grew by 167%. LeapPoint also saw higher click-through and engagement rates than industry averages.
RollWorks and HubSpot helped Goverlan target larger accounts and move upmarket. Goverlan used account-based marketing to reach full buying committees and sync leads from HubSpot to RollWorks. The two...-person marketing team generated 40-50 demo requests per week. In 13 months, closed/won revenue was 15 times the initial investment. 95% of closed/won deals were influenced by RollWorks. Retargeting created 173 new conversions.
NS1 used the RollWorks account-based platform to improve their marketing. They switched from traditional marketing to a digital-first, account-based strategy. With RollWorks, they identified and enga...ged target accounts using personalized ads. In five months, NS1 saw a 69x increase in new pipeline creation, a 3x increase in ROI influenced revenue, and a 498% lift in unique visitors from target accounts.
RollWorks helped Oracle Dyn improve their retargeting campaigns. Oracle Dyn used RollWorks to bring back high-intent website visitors and saw a 4x return on investment. The RollWorks Marketo Connecto...r gave the team better visibility into their marketing impact, revealing they influenced 9% more marketing-qualified leads. In five months, Oracle Dyn increased MQLs by 28% and re-engaged 2.2% of churned accounts. The team credits RollWorks for consistent positive ROI and better lead generation.
RollWorks helped BetterCloud improve their account-based marketing. The marketing team needed to align with sales and target the right accounts. They used RollWorks to define their ideal customer pro...file and tier their account lists. In one quarter, they saw a 64% shift from unaware to engaged accounts. They also created 18 influenced opportunities from top named accounts.
RollWorks helped Bombora improve its account-based marketing (ABM) strategy. Bombora used RollWorks to target high-intent accounts and align marketing and sales. The team saw a 17% higher click-throu...gh rate and a 67% higher conversion rate on RollWorks compared to non-intent campaigns. They achieved a 10x increase in influenced pipeline. Bombora kept marketing spend stable while increasing engagement and revenue from target accounts.
Information Services Case Studies and Success Stories with RollWorks
CASE STUDY PitchBook
RollWorks helped PitchBook improve their account-based marketing. PitchBook used personalized ads and smarter targeting to focus on high-fit accounts. They cut their cost per click from $29 to $18 in... 15 days. Ad-influenced deals closed 14.94% faster, had a 24.32% higher win rate, and a 36.85% higher average deal size. Marketing-influenced accounts booked demos 2 days faster. The partnership made PitchBook's sales and marketing more efficient and effective.
Hospital & Health Care Case Studies and Success Stories with RollWorks
CASE STUDY Nixon Medical
RollWorks helped Nixon Medical use account-based marketing to reach the right B2B buyers. Nixon Medical wanted to grow brand awareness and sales in new locations, especially Texas. Their old search a...ds reached too many B2C buyers. With RollWorks, they used targeted ads, content, and email to reach healthcare office managers. They saw a 47% increase in targeted accounts, 100% more account visits, and 200% more engaged accounts.
Automotive Case Studies and Success Stories with RollWorks
CASE STUDY LHP Engineering Solutions
RollWorks and HubSpot helped LHP Engineering Solutions grow average lead value by 3x. LHP wanted to build brand awareness and reach new buyers in the electric vehicle space. They used RollWorks for a...ccount-based marketing and integrated it with HubSpot to track and act on account engagement. The team saw a big increase in lead quality and value, while cutting Google, LinkedIn, and Facebook ad spend. LHP closed three $1M deals and credits RollWorks for better pipeline results.
