RealityMine
- Information Technology And Services
- Medium
RealityMine studied how the new Fallout series on Amazon Prime affects music listening habits. The team explored cross-media influence using... audience measurement and competitive intelligence tools. They focused on user journey insights across streaming media and social platforms. The case highlights the impact of TV content on music platform choices. Results show how media consumption patterns connect.
AMPD Analytics
- Information Technology And Services
RealityMine’s A/SVOD content measurement technology helped AMPD Analytics win Best International Media Research at the Adwanted Media Research Awards 2024. The project, ‘TikTok... Unraveled: Perceptions vs. Reality,’ studied TikTok user behavior and attitudes in Southeast Asia. It compared real user data to common media assumptions. The research provided deep insights into audience measurement and advertising intelligence. This award highlights the value of RealityMine’s media research solutions.
RealityMine
- Information Technology And Services
- Small
RealityMine studied the impact of the Fallout series on Amazon Prime. The case explores how watching the show affects music... choices on streaming platforms. It looks at the connection between TV, music, and digital media. The study highlights trends among influencers and connected consumers. It shows how media exposure can shape user behavior across platforms.
Automotive Case Studies and Customer Success Stories with RealityMine
Volkswagen
- Automotive
- Very Large
Wolfsburg, Germany
Volkswagen used RealityMine's RealityMeter technology to measure the impact of its #YourWagen campaign across TV, digital, social, VOD, and OOH channels. The solution enabled... passive tracking of exposures on platforms like Meta and TikTok, giving real-time behavioral insights. Volkswagen saw a 7-point increase in brand favourability, a 4-point rise in consideration and purchase intent, and a 9-point boost in prompted awareness on Instagram. The data helped Volkswagen understand the effectiveness of each channel without relying on self-reported data.
RealityMine's RealityMeter technology helped Volkswagen measure brand lift from its #YourWagen campaign. The solution enabled passive tracking across Meta and... TikTok, giving real-time behavioral insights. Volkswagen saw a 7-point increase in brand favourability and a 4-point rise in purchase intent. Prompted awareness grew by 9 points on Instagram and 6 points on TikTok. The data showed how each channel drove results, without relying on self-reported surveys.
Restaurants Case Studies and Customer Success Stories with RealityMine
A leading global restaurant brand
- Restaurants
- Very Large
RealityMine helped a leading global restaurant brand gain insights into customer behavior on third-party delivery apps. The brand used digital... behavior measurement to see which competitor promotions drove conversions and how customers switched between apps. They also compared basket sizes and delivery fees to benchmark pricing. With these insights, the brand refined pricing, improved promotions, and reduced customer drop-off points. This led to better ROI and stronger partnerships across delivery platforms.
A leading global restaurant brand
- Restaurants
- Very Large
RealityMine helped a leading global restaurant brand gain insights into competitor promotions and customer switching on delivery apps. The brand used... digital behaviour measurement to see basket size, delivery fee comparisons, and drop-off points. This data let them refine pricing, improve ROI, and reduce churn. The solution strengthened their restaurant partnerships and platform placement. RealityMine's technology gave the brand a competitive edge in the crowded food delivery market.
Research Case Studies and Customer Success Stories with RealityMine
AMPD Analytics
- Research
- Small
Singapore, Singapore
RealityMine and AMPD Analytics won the Best International Media Research award for their project 'TikTok Unraveled: Perceptions vs. Reality.' The study... used RealityMine’s content measurement technology to analyze TikTok user behavior and attitudes in Southeast Asia. It compared real user data with common media perceptions. The project revealed key differences between assumptions and actual user activity. This research helps brands and agencies understand social media trends in the region.
Other Industry Case Studies and Success Stories with RealityMine
- Small
RealityMine Connect ran a pilot study in the USA to measure streaming viewing habits during the holiday season. The study explored... the gap between what viewers say they watch and what they actually watch. It focused on audience engagement, service usage, and content performance across streaming platforms. The findings help advertisers and media companies understand real consumer behavior. This supports better audience measurement and advertising intelligence.
RealityMine Connect ran a pilot study in the USA to measure streaming viewing habits. The study focused on audience engagement,... service usage, and content performance during the holiday season. RealityMine aimed to close the gap between what viewers say and what they actually watch. The research supports better audience measurement and advertising intelligence for streaming media.
