RealityMine Overview

RealityMine empowers brands by providing insights into real-world consumer digital behavior while prioritizing privacy. This measurement technology enables businesses to make informed decisions, offering a comprehensive view of audience interactions. By delivering precise data on consumer habits, RealityMine supports brands in achieving maximum advertising impact and maintaining a competitive edge. This tool is essential for marketers seeking to understand and anticipate consumer needs, allowing for strategic market positioning and enhanced ROI.

Use Cases

Customers recommend Advertisement, Market Research, Onboarding, as the business use cases that they have been most satisfied with while using RealityMine.

Other use cases:

  • Competitive Intelligence
  • Touchpoint Management
  • Generation Of New Leads
  • Engaging And Following Up
  • Lead Qualification: Behavioural
  • Lead Qualification: Technographic
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Business Priorities

Improve Brand Engagement and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using RealityMine.

Other priorities:

  • Grow Market Share
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RealityMine Use-Cases and Business Priorities: Customer Satisfaction Data

RealityMine works with different mediums / channels such as Social Media. Mass Media. Television etc.

Reviews

"...RealityMine develops technology tools for market research designed to help research and marketing professionals achieve unique insights into the mobile and digital lives of consumers...." Peer review

Peer review evidence (same sources as the product rating summary)

"...And despite increases in TV viewership, advertisers are pausing and even canceling campaigns...." [Webinar] How to do Path to Purchase Research: Sorting the Facts from Fiction
"...We help research and marketing professionals achieve unique insights into the mobile and digital lives of consumers through our market leading RealityMeter software...." RealityMine
"...Contact Us Ready to learn more?..." RealLife Apps

RealityMine, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

RealityMine is headquartered in Manchester and leads in single-source, cross-media consumer measurement. Daily lives of consumers are comprehensively analyzed globally.

Popular Business Setting

for RealityMine

Top Industries

  • Marketing and Advertising

Popular in

RealityMine is popular in Marketing And Advertising, and is widely used by

RealityMine Customer wins, Customer success stories, Case studies

How can RealityMine optimize your Market Research Workflow?

 

- Small

RealityMine Connect ran a pilot study in the USA to measure streaming viewing habits during the holiday season. The study explored the gap between what viewers say they watch and what they actually w...atch. It focused on audience engagement, service usage, and content performance across streaming platforms. The findings help advertisers and media companies understand real consumer behavior. This supports better audience measurement and advertising intelligence.

 

A leading global restaurant brand - Restaurants - Very Large

RealityMine helped a leading global restaurant brand gain insights into customer behavior on third-party delivery apps. The brand used digital behavior measurement to see which competitor promotions ...drove conversions and how customers switched between apps. They also compared basket sizes and delivery fees to benchmark pricing. With these insights, the brand refined pricing, improved promotions, and reduced customer drop-off points. This led to better ROI and stronger partnerships across delivery platforms.

 

Volkswagen - Automotive - Very Large

Wolfsburg, Germany

Volkswagen used RealityMine's RealityMeter technology to measure the impact of its #YourWagen campaign across TV, digital, social, VOD, and OOH channels. The solution enabled passive tracking of expo...sures on platforms like Meta and TikTok, giving real-time behavioral insights. Volkswagen saw a 7-point increase in brand favourability, a 4-point rise in consideration and purchase intent, and a 9-point boost in prompted awareness on Instagram. The data helped Volkswagen understand the effectiveness of each channel without relying on self-reported data.

 

AMPD Analytics - Research - Small

Singapore, Singapore

RealityMine and AMPD Analytics won the Best International Media Research award for their project 'TikTok Unraveled: Perceptions vs. Reality.' The study used RealityMine’s content measurement technolo...gy to analyze TikTok user behavior and attitudes in Southeast Asia. It compared real user data with common media perceptions. The project revealed key differences between assumptions and actual user activity. This research helps brands and agencies understand social media trends in the region.

RealityMine - Information Technology And Services - Medium

RealityMine studied how the new Fallout series on Amazon Prime affects music listening habits. The team explored cross-media influence using audience measurement and competitive intelligence tools. T...hey focused on user journey insights across streaming media and social platforms. The case highlights the impact of TV content on music platform choices. Results show how media consumption patterns connect.

US audiences (pilot study)

RealityMine Connect ran a pilot study in the USA to measure streaming viewing habits. The study focused on audience engagement, service usage, and content performance during the holiday season. Reali...tyMine aimed to close the gap between what viewers say and what they actually watch. The research supports better audience measurement and advertising intelligence for streaming media.

RealityMine Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.48/5

Read Reviews (25)
Custom Reports

4.30/5

Read Reviews (18)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.48/5

Read Reviews (25)
Custom Reports

4.30/5

Read Reviews (18)

Software Failure Risk Guidance

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for RealityMine

Top Failure Risks for RealityMine

RealityMine Limited News

Awards

RealityMine Wins Northern Tech Awards' Global Ambition Prize Amid ...

RealityMine has won the Global Ambition award at the Northern Tech Awards, highlighting its international growth and demand for digital behavioral data. The company plans to add 50 new tech jobs in 2026, focusing on engineering, data science, and product development. RealityMine's platform offers privacy-safe insights into consumer behavior, crucial for marketing and AI advancements.

Executive

RealityMine News: Headlines & Industry Announcements

RealityMine appointed Phil Miles, a former Google executive, as Chairman of the Board to leverage his extensive leadership experience for continued US growth. Additionally, Dr. Emma Tattershall joins as a Data Scientist to enhance RealityMine's data science capabilities, reflecting the company's commitment to advanced analytics.

Executive

Former Google exec to chair RealityMine board

RealityMine has appointed Phil Miles, a former Google and YouTube executive, as the chairman of its board. Miles, who has been on the board since 2024, brings extensive experience from his previous roles, which will aid RealityMine in enhancing its digital behavioral data services for technology companies and brands.

Executive

RealityMine Appoints Former Google Executive Phil Miles to Chairman of ...

RealityMine has appointed Phil Miles, a former Google executive, as Chairman of the Board. Miles' extensive experience in driving growth at Google and YouTube aligns with RealityMine's recent triple-digit U.S. growth. His leadership is expected to support the company's expansion and strategic initiatives in digital behavioral data analytics.

RealityMine Limited Profile

Company Name

RealityMine Limited

Company Website

//realitymine.com

HQ Location

Manchester

Employees

51-100

Social

Financials

SERIES C