RealityMine Overview

RealityMine empowers brands by providing insights into real-world consumer digital behavior while prioritizing privacy. This measurement technology enables businesses to make informed decisions, offering a comprehensive view of audience interactions. By delivering precise data on consumer habits, RealityMine supports brands in achieving maximum advertising impact and maintaining a competitive edge. This tool is essential for marketers seeking to understand and anticipate consumer needs, allowing for strategic market positioning and enhanced ROI.

Use Cases

Customers recommend Advertisement, Market Research, Onboarding, as the business use cases that they have been most satisfied with while using RealityMine.

Other use cases:

  • Competitive Intelligence
  • Touchpoint Management
  • Generation Of New Leads
  • Engaging And Following Up
  • Lead Qualification: Behavioural
  • Lead Qualification: Technographic
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Business Priorities

Improve Brand Engagement and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using RealityMine.

Other priorities:

  • Grow Market Share
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RealityMine Use-Cases and Business Priorities: Customer Satisfaction Data

RealityMine works with different mediums / channels such as Social Media. Mass Media. Television etc.

Reviews

"...RealityMine develops technology tools for market research designed to help research and marketing professionals achieve unique insights into the mobile and digital lives of consumers...." Peer review

RealityMine, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

RealityMine is headquartered in Manchester and leads in single-source, cross-media consumer measurement. Daily lives of consumers are comprehensively analyzed globally.

Popular Business Setting

for RealityMine

Top Industries

  • Marketing and Advertising

Popular in

RealityMine is popular in Marketing And Advertising, and is widely used by

Comprehensive Insights on RealityMine Use Cases

Why is RealityMine the best choice for Market Research?

Case Studies

Automotive

CASE STUDY Volkswagen

RealityMine RealityMeter helped Volkswagen measure its #YourWagen campaign across TV, digital, social, VOD, and OOH. Volkswagen faced challenges tracking effectiveness in social media walled gardens.... On Device and RealityMine used passive tracking to get real-time behavioral insights from Meta and TikTok. The campaign saw a 7-point increase in brand favourability, a 4-point rise in consideration and purchase intent, and a 9-point lift in prompted awareness on Instagram and 6 points on TikTok. Volkswagen gained a clear, data-driven view of each channel's impact.

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Information Technology and Services

CASE STUDY AMPD Analytics

RealityMine’s A/SVOD content measurement technology helped AMPD Analytics study TikTok user behavior in Southeast Asia. The project compared real user actions and attitudes to common media perception...s. The research won Best International Media Research at the Adwanted Media Research Awards 2024. The study revealed differences between what people think about TikTok and how users actually behave.

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Restaurants

CASE STUDY One leading global restaurant brand

RealityMine helped a leading global restaurant brand gain insights into customer behavior on third-party delivery apps. The brand used RealityMine's digital behavior measurement technology to see whi...ch competitor promotions drove conversions, track customer switching, and compare basket sizes and delivery fees. This data let them refine pricing and promotions, reduce friction in the customer journey, and improve restaurant placement. The solution helped the brand compete more effectively in the fast-growing food delivery market.

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Food & Beverages

CASE STUDY Just Eat

Just Eat assessed app usage, cross-app usage, frequency, and pre-use activities, revealing insights into user behavior and brand loyalty.

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Information Technology and Services

CASE STUDY RealityMine

RealityMine studied how the new Fallout series on Amazon Prime affects music listening habits. They explored how binge-watching a show can change what people listen to on music platforms. The case st...udy looks at the connection between TV streaming and music choices. RealityMine used their media measurement tools to track these behaviors. The findings help brands understand cross-media influence in a connected world.

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Information Technology and Services

CASE STUDY King Charles III Coronation

The Coronation saw a digital shift with UK TV audience of 18M, global curiosity via Google's 12-country data, and Penny Mordaunt's standout presence.

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RealityMine Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.48/5 ★

Read Reviews (25)
Custom Reports

4.30/5 ★

Read Reviews (18)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.48/5 ★

Read Reviews (25)
Custom Reports

4.30/5 ★

Read Reviews (18)

Software Failure Risk Guidance

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for RealityMine

Top Failure Risks for RealityMine

RealityMine Limited News

Executive

Golub Joins RealityMine To Lead Panel Partner Strategy Execution

RealityMine has appointed Andy Golub as Senior Vice President of Panel Solutions. Golub, with over 20 years of experience in consumer insights and data solutions, will lead the company's panel partner strategy and execution. His role focuses on expanding partnerships with proprietary panel owners to enhance RealityMine's privacy-compliant behavioral data offerings.

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Executive

RealityMine adds to US team | News | Research Live

RealityMine has appointed Adam Portner as senior vice-president of client development to enhance its presence in the US. Based in the San Francisco Bay area, Portner will lead business development activities. His experience includes roles at Prodege, Dynata, MetrixLab, and Circana. CEO Chris Havemann highlighted Portner's expertise in building teams and delivering growth as key to scaling RealityMine's business in North America.

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Executive

RealityMine hires Andy Golub to lead panel solutions

RealityMine has appointed Andy Golub as senior vice-president of panel solutions. Golub, formerly with Nielsen, will oversee relationships with proprietary panel owners globally. He will lead RealityMine's panel partner strategy, enhancing data collection and consumer insights. This move aims to strengthen RealityMine's global partnerships and data integrity.

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Company

RealityMine to expand headcount following new brand identity - Research Live

RealityMine plans to hire more staff after unveiling a new brand identity.

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RealityMine Limited Profile

Company Name

RealityMine Limited

Company Website

//realitymine.com

HQ Location

Manchester

Employees

51-100

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Financials

SERIES C