Latest Product Updates and Feature Enhancements on RainFocus
RainFocus Launches Sales Module for Event-Driven Selling
RainFocus has launched a new Sales Module designed to enhance event-driven selling. The module integrates with CRMs like Salesforce to streamline event engagement, providing sales teams with tools fo...r contact nomination, personalized agendas, and real-time engagement tracking. It aims to improve pipeline attribution and event ROI by offering governed workflows and data-driven insights.
RainFocus Launches Sales Module for Event-Driven Selling
RainFocus has launched a new Sales Module designed to enhance event-driven selling by integrating with CRMs like Salesforce. This module provides enterprise sales teams with tools for governed event ...engagement, enabling better pipeline attribution and deal acceleration. Key features include CRM-integrated nomination, VIP engagement facilitation, and improved data inputs for attribution models.
RainFocus has integrated its platform with Adobe Experience Manager Sites Connector and Content Advisor, enhancing event data synchronization and brand asset centralization. These integrations stream...line event content supply chains, ensuring brand consistency and operational efficiency for event marketing and web development teams. The collaboration aims to automate event lifecycles and improve strategic data-driven decision-making.
RainFocus announced new integrations with Adobe Experience Manager Sites Connector and Content Advisor, enhancing the event content supply chain. These integrations streamline event planning and exec...ution, ensuring brand consistency and efficient content management. The collaboration enables automated data management and strategic decision-making for event marketing teams.
RainFocus Integrations with Adobe Automate Event Data Sync and ...
RainFocus has integrated its platform with Adobe's Workfront, Experience Manager Sites, and Content Advisor to streamline event content workflows. These integrations enhance event content lifecycle m...anagement, ensuring brand consistency and operational efficiency for marketing teams. The collaboration allows seamless data synchronization and AI-driven asset management, optimizing event planning and execution.
RainFocus has launched native Model Context Protocol (MCP) support, enabling AI tools to access and integrate enterprise experiential data. This new capability allows for enhanced marketing personali...zation and customer intent modeling by bridging data access gaps. The integration supports AI-driven decision-making by connecting event data with broader CRM datasets.
RainFocus has integrated its enterprise event marketing platform with Adobe to automate event data synchronization and centralize brand assets. This integration aims to enhance the efficiency of mana...ging event-related data and assets for enterprises.
RainFocus Launches AI Agent Connectivity for Event Data with MCP Profiles
RainFocus has launched MCP Profiles as part of its Nexus platform, enhancing real-time event data management with AI-driven insights. The new feature allows event strategists to access live data secu...rely, improving decision-making and operational efficiency. MCP Profiles integrate with existing systems, offering OAuth-secured authentication and empowering non-technical users to manage complex event settings.
RainFocus Launches AI Agent Connectivity for Event Data with MCP Profiles
RainFocus has launched MCP Profiles, a new feature within its Nexus platform, enhancing event data management through AI agent connectivity. This integration allows event teams to access real-time da...ta, improving decision-making and operational efficiency. The platform offers OAuth-secured authentication and democratized event control, empowering non-technical users to manage complex event settings effectively.
RainFocus Announces Base Webinar Upgrades to Unify Virtual and In-Person Event Data Within Its Event Marketing Platform
RainFocus has introduced enhancements to its Base Webinar module, integrating real-time attendee engagement data into martech tools like Salesforce and Marketo. This upgrade eliminates data silos bet...ween virtual and in-person events, enabling seamless data flow and consistent brand experiences. The integration supports pipeline generation, customer retention, and thought leadership by providing a unified view of customer engagement.
RainFocus Announces Base Webinar Upgrades to Unify Virtual and In-Person Event Data Within Its Event Marketing Platform
RainFocus has upgraded its Base Webinar module to integrate real-time attendee engagement data with martech tools, enhancing its event marketing platform. This integration aims to eliminate data silo...s between virtual and in-person events, offering a unified view of customer engagement. The enhancements include professional production tools and seamless data integration with platforms like Salesforce and Marketo.
RainFocus Introduces RainFocus Nexus, an Open, Agentic AI System for Event Workflows
RainFocus has launched RainFocus Nexus, an AI-driven system for event marketing workflows. This new framework introduces specialized agents that automate tasks, enhance attendee experiences, and inte...grate seamlessly with existing enterprise systems. Built on open standards, RainFocus Nexus transforms event management into an autonomous, interconnected ecosystem, offering significant efficiencies and personalization capabilities.
RainFocus Launches Base Module to Make Small, Repeatable Events Simple and Memorable - PR Newswire
RainFocus has launched the Base Module, a toolkit designed to simplify the management of small, repeatable events such as roadshows and webinars. This module offers a user-friendly interface, support...ing event program governance, compliance, branding, and martech integrations. It leverages the same framework as the full RainFocus platform, ensuring consistent data and experiences across events, and supports both on-site and virtual delivery.
Radarr, a Singapore-based digital software company, launched its advanced social intelligence platform, Radarr. This platform transforms social insights into actionable data for brands and agencies, ...positioning itself as a 'Bloomberg terminal' for marketers. The launch is supported by SPHs Plug & Play Accelerator Programme, which aims to foster high-growth tech startups.
RainFocus reveals AI strategy based on unified data approach
RainFocus has unveiled its AI strategy, emphasizing a "unified data approach" to enhance its event marketing platform. This strategy aims to integrate AI across operations, product development, and c...lient services, transforming the platform into an intelligent system. Key elements include the Global Attendee Profile for personalized content distribution and collaboration with enterprise clients to personalize attendee experiences. RainFocus's AI focus areas include internal process improvements, user-friendly platform evolution, and creating an interconnected tech ecosystem.
Strategic Partnerships and Integrations of RainFocus
Voxo becomes a RainFocus Certified Technology Partner - Event Industry News
Voxo has been named a RainFocus Certified Technology Partner, enhancing the RainFocus event marketing platform with AI-powered real-time session summaries. This partnership allows attendees to access... session highlights quickly, improving engagement and content delivery efficiency. Voxo's integration has proven successful, with high download rates and positive feedback from attendees and marketing teams.
Awards, Recognitions, and Industry Achievements of RainFocus
RainFocus Named to the 2026 Inc. 5000 List of Fastest-Growing Private Companies
RainFocus has been named to the 2026 Inc. 5000 list, ranking at No. 2247 among America's fastest-growing private companies. This recognition highlights RainFocus' leadership in event marketing techno...logy, leveraging AI to drive personalized, data-driven event experiences. The company has consistently demonstrated growth and innovation, marking its sixth appearance on the list.
RainFocus Named a Leader in Virtual Event Management Platforms by ...
RainFocus has been named a Leader in The Forrester Waveâ„¢: Virtual Event Management Platforms, Q2 2026 report. The company was recognized for its excellent data capture capabilities, global attendee... profiles, and integration with CRM/MAP/CDP systems, including Adobe. RainFocus received the highest possible scores in 22 out of 31 criteria, highlighting its comprehensive platform for managing virtual, in-person, and hybrid events.
RainFocus has been named a Leader in the 2026 Gartner Magic Quadrant for event marketing and management platforms. This marks the third consecutive year RainFocus has achieved this recognition, highl...ighting its strong execution and strategic vision. The company is noted for its AI framework, RainFocus Nexus, which enhances event marketing capabilities and integrates seamlessly with existing enterprise systems.
RainFocus has been named a Leader in the 2026 Gartner Magic Quadrant for Event Marketing and Management Platforms, marking its third consecutive year in this position. The company is recognized for i...ts Completeness of Vision, particularly with its AI framework, RainFocus Nexus, which enhances event marketing through AI agents and a cloud-agnostic approach. This recognition underscores RainFocus' commitment to innovation and delivering value in B2B event management.
RainFocus Leads Gartner 2026 MQ for Event Platforms
RainFocus has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Event Marketing and Management Platforms, marking its third consecutive year in this position. The company was noted f...or having the furthest position for Completeness of Vision among evaluated vendors, highlighting its innovative AI framework, RainFocus Nexus.
RainFocus Named a Leader in the 2026 Gartner Magic QuadrantTM for Event ...
RainFocus has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Event Marketing and Management Platforms for the third consecutive year. The company was noted for its advanced vision... among nine evaluated vendors. This recognition highlights RainFocus's commitment to innovation, particularly through its AI framework, RainFocus Nexus, which enhances event marketing capabilities.
RainFocus Ranked on the 2025 Deloitte Technology Fast 500 List of Fastest-Growing Companies in North America
RainFocus has been ranked No. 439 on the 2025 Deloitte Technology Fast 500 list, recognizing its 154% growth from 2021 to 2024. This achievement highlights RainFocus' leadership in AI transformation ...and martech innovation, as well as its ability to deliver connected experiences and personalized engagement through its event marketing platform.
RainFocus Ranked on the 2025 Deloitte Technology Fast 500(TM) List of Fastest-Growing Companies in North America
RainFocus has been recognized on the 2025 Deloitte Technology Fast 500 list, highlighting its rapid growth among North America's fastest-growing tech companies.
