Latest Product Updates and Feature Enhancements on Postscript
Postscript's Product Updates
Postscript released several product updates in April 2026, enhancing merchant control over acquisition and automation. Key updates include a rebuilt Back-in-Stock feature with Klaviyo integration, In...finity Testing with shorter campaign windows, and RCS Webview for seamless messaging. New landing pages and popup controls were introduced, alongside new user roles for team access. These updates aim to improve subscriber engagement and operational efficiency.
Strategic Partnerships and Integrations of Postscript
Postscript and Tie Launch Cookie-Free SMS Identity Integration to Boost ...
Postscript and Tie have launched a cookie-free SMS identity integration to enhance SMS marketing automation for e-commerce brands. This integration uses Tie's identity graph technology to identify op...ted-in SMS subscribers across devices and privacy-restricted browsers, boosting SMS campaign reach and abandonment revenue. Early adopters reported a 44% increase in browse abandonment SMS volume and a 16% rise in abandonment-driven revenue.
Postscript and Tie have launched a new integration that enhances SMS marketing for e-commerce brands by identifying opted-in subscribers across devices and sessions, even without cookies. This integr...ation increases SMS automation for cart and browse abandonment, leading to a 44% lift in SMS send volume and a 16% increase in abandonment revenue for brands. The integration is available at no extra cost for customers of both companies.
Postscript and Tie Launch Integration to Help E-Commerce Brands Recover ...
Postscript and Tie have launched a new integration that enhances SMS marketing for e-commerce brands by identifying anonymous website visitors and linking them to existing SMS subscribers. This integ...ration enables brands to trigger more abandonment SMS automations, resulting in a 44% increase in SMS send volume and a 16% rise in abandonment revenue. The integration is available at no additional cost to current customers of both companies.
Postscript and Tie Tackle Cookie-Less Commerce with New SMS Tech
Postscript and Tie have partnered to enhance e-commerce revenue recovery by integrating SMS marketing with identity resolution technology. This collaboration enables brands to identify opted-in SMS s...ubscribers across devices without cookies, boosting SMS automation by 41% and increasing abandonment revenue by 16% for early adopters like Portland Leather Goods. The integration aligns with privacy regulations and strengthens brands' owned marketing channels.
