Falcon.io (now Brandwatch Social Media Management) Overview

Falconio-Now-Brandwatch's Social Media Management offers tools for discovering, attracting, and engaging customers. It supports teams and regions in effective social media management.

Use Cases

Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Falcon.io (now Brandwatch Social Media Management).

Other use cases:

  • Content Management
  • Collaboration
  • Social Media Marketing
  • Campaign Management
  • Helpdesk Management
  • Workflow Management
  • Advertisement
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Business Priorities

Improve Digital And Social Presence and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Falcon.io (now Brandwatch Social Media Management).

Other priorities:

  • Acquire Customers
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Improve Brand Engagement
  • Improve Internal Communications
  • Scale Best Practices
  • Launch New Products
  • Grow Market Share
  • Improve Visibility
  • Increase Sales & Revenue
  • Increase Customer Life Time Value
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Falcon.io (now Brandwatch Social Media Management) Use-Cases and Business Priorities: Customer Satisfaction Data

Falcon.io (now Brandwatch Social Media Management) works with different mediums / channels such as Social Media.

Falcon.io (now Brandwatch Social Media Management)'s features include Personalization, Dashboard, Alerts: Popups & Notifications, etc. and Falcon.io (now Brandwatch Social Media Management) support capabilities include Phone Support, Email Support, Chat Support, etc. also Falcon.io (now Brandwatch Social Media Management) analytics capabilities include Analytics, and Custom Reports.

Reviews

"Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools." - Emily Zangari

Falcon.io (now Brandwatch Social Media Management), Renderforest Video, Walls.io, Statusbrew, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Falcon.io (now Brandwatch Social Media Management)

Top Industries

  • Marketing and Advertising
  • Education
  • Internet

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Falcon.io (now Brandwatch Social Media Management) is popular in Marketing And Advertising, Education, and Internet and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Falcon.io (now Brandwatch Social Media Management) Use Cases

What makes Falcon.io (now Brandwatch Social Media Management) ideal for Social Media Management?

What benefits does Falcon.io (now Brandwatch Social Media Management) offer for Communication Management?

How can Falcon.io (now Brandwatch Social Media Management) enhance your Engagement Management process?

What Are the key features of Falcon.io (now Brandwatch Social Media Management) for Content Management?

How does Falcon.io (now Brandwatch Social Media Management) facilitate Collaboration?

54+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Falcon.io (now Brandwatch Social Media Management) solved their Social Media Marketing needs. Cuspera uses 5312 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Falcon.io (now Brandwatch Social Media Management) testimonial

Emily Zangari

Director of Digital Content and Strategy

UConn
Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools. Testimonial By Emily Zangari
Falcon.io (now Brandwatch Social Media Management) testimonial

Stephanie Yamkovenko

Senior Manager of Social Media Marketing

Khan Academy
When schools closed because of COVID-19, we quintupled our social output on 5-6 channels. It was hard work with multiple moving parts, and we couldn’t have pulled it off without Falcon. Testimonial By Stephanie Yamkovenko
CUSTOMERS TESTIMONIALS
Falcon.io (now Brandwatch Social Media Management) testimonial

Emily Zangari

Director of Digital Content and Strategy

UConn
Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools. Testimonial By Emily Zangari
Falcon.io (now Brandwatch Social Media Management) testimonial

Stephanie Yamkovenko

Senior Manager of Social Media Marketing

Khan Academy
When schools closed because of COVID-19, we quintupled our social output on 5-6 channels. It was hard work with multiple moving parts, and we couldn’t have pulled it off without Falcon. Testimonial By Stephanie Yamkovenko

Case Studies

Food & Beverages

CASE STUDY Bimbo

Bimbo used Brandwatch to manage a social campaign. The campaign increased product sales by 12%. It generated $580,000 in sales. Bimbo used Brandwatch to spot and visualize a crisis. They implemented ...a campaign strategy in Mexico. They identified influencers to amplify the campaign.

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Computer & Network Security

CASE STUDY AOL

The case study showcases insights from AOL and Brandwatch on American-made cars, highlighting effective market research and consumer intelligence strategies.

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Hospitality

CASE STUDY Virgin Holidays

Virgin Holidays used Brandwatch to create the world's first socially-aggregated travel guide. The guide helps users find trending attractions. Visitors view 14.75% more pages and have a 75.29% longer... session duration. The guide won a Drum Award for best Leisure and Travel Strategy. Virgin Holidays plans to expand its use of Brandwatch for future campaigns.

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Marketing and Advertising

CASE STUDY Metia

Metia used Brandwatch Audiences to improve their marketing results. They achieved a 22% higher click-through rate on Twitter ads. Their landing rate on the webpage increased by 59%. They also saw a 1...44% higher conversion rate. The campaign generated leads at a 33% lower cost compared to traditional methods.

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Financial Services

CASE STUDY Sparkassen-Finanzgruppe

The case study highlights successful outcomes for Sparkassen-Finanzgruppe using Brandwatch, improving customer engagement by 20% and increasing social media analytics efficiency by 30%.

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Consumer Electronics

CASE STUDY OnePlus

OnePlus used Brandwatch to improve their brand tracking. They launched campaigns like the OnePlus 6 Marvel Avengers Limited Edition. They used Brandwatch to understand consumer interests. They found ...that people liked the Snapdragon 845 processor, price, and design. They also improved customer service by reducing errors to nearly 0%. OnePlus became the number 1 premium smartphone brand in India with 40% market share.

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Video

Brandwatch: Social Media Monitoring

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Frequently Asked Questions(FAQ)

for Falcon.io (now Brandwatch Social Media Management)

What is Falcon.io (now Brandwatch Social Media Management)?

Falcon.io (now Brandwatch Social Media Management) is a social media marketing tool targeted toward medium and enterprise customers to plan their social media engagements and enhance their customer experience.

It helps you publish content across channels with consistent brand quality and approval workflow. It helps you manage all community engagements from one common inbox and plan automated ad campaigns.

It helps you track social media trends, and brand perception and derive sentiment analysis to plan your social media campaigns. It provides your dynamic real-time insights across. It gives a better view of your target audience with individual profile cards built using their social activity and also aggregates audience discussing a particular topic or sharing hashtags for better segmentation for targeted ad campaigns.

What is Falcon.io (now Brandwatch Social Media Management) used for?

Falcon.io (now Brandwatch Social Media Management) is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Enhance Customer Relationships by Social Media Management, Communication Management and Engagement Management .

What are the top features of Falcon.io (now Brandwatch Social Media Management)?

Personalization, Dashboard and Alerts: popups & Notifications are some of the top features of Falcon.io (now Brandwatch Social Media Management).

Who uses Falcon.io (now Brandwatch Social Media Management)?

Falcon.io (now Brandwatch Social Media Management) is used by Marketing And Advertising, Education and Internet among other industries.

What are Falcon.io (now Brandwatch Social Media Management) alternatives?

Renderforest Video, Walls.Io, Statusbrew and Eclincher Social Media Management are popular alternatives for Falcon.io (now Brandwatch Social Media Management).

Where is Falcon.io (now Brandwatch Social Media Management) located?

Falcon.io (now Brandwatch Social Media Management) is headquartered at 1st Floor Sovereign House Church Street Brighton BN1 1UJ.
lightning

Peers used Falcon.io (now Brandwatch Social Media Management) for social media management and communication management

Falcon.io (now Brandwatch Social Media Management) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.82/5 ★

Read Reviews (4)
Analytics

3.99/5 ★

Read Reviews (313)
Custom Reports

3.75/5 ★

Read Reviews (776)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.82/5 ★

Read Reviews (4)
Analytics

3.99/5 ★

Read Reviews (313)
Custom Reports

3.75/5 ★

Read Reviews (776)

Software Failure Risk Guidance

?

for Falcon.io (now Brandwatch Social Media Management)

Overall Risk Meter

Low Medium High

Top Failure Risks for Falcon.io (now Brandwatch Social Media Management)

Brandwatch News

Product

New Feature: Auto-Boosting for Facebook Posts in Brandwatch

Brandwatch offers a suite of solutions including consumer intelligence, social media management, and influencer marketing. They provide services across various industries and roles, emphasizing data coverage and AI capabilities. Brandwatch has partnered with Cision for global enterprise solutions.

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Product

Brandwatch Advances Brand Reputation Management with Innovative Proprietary and Generative AI Integration - PR Newswire UK

Brandwatch enhances its brand reputation management by integrating innovative proprietary and generative AI technology.

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Awards

Brandwatch Named Social Marketing Solutions Leader for Large Enterprises - Martechcube

Brandwatch was recognized as a leader in social marketing solutions for large enterprises by Martechcube.

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Awards

Brandwatch Recognized as a Leader in Social Marketing Solutions for Large Enterprises by IDC MarketScape - PR Newswire

Brandwatch is recognized as a leader in social marketing solutions for large enterprises by IDC MarketScape.

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Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

SERIES C