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Latest Product Updates and Feature Enhancements on Optimove
Forrester Opportunity Snapshot, commissioned by Optimove, Shows Marketing Teams Struggle with AI and Agility
Optimove's commissioned Forrester Opportunity Snapshot reveals that marketing teams face challenges in AI adoption and agility. Only 18% of marketers consider themselves AI leaders, despite high expe...ctations for AI to enhance marketing outcomes. The study emphasizes the need for agile workflows and introduces Optimove's Positionless Marketing model, which empowers marketers with data, creative, and optimization capabilities to independently execute campaigns.
From Automation to Autonomy: How AI Agents Reshape Player Journeys
Optimove's OptiGenie is transforming iGaming marketing by leveraging agentic AI to enhance player journeys. Unlike traditional automation, OptiGenie uses real-time data to predict player behavior, ge...nerate personalized content, and deliver timely actions across channels. This autonomy allows for dynamic, self-optimizing player journeys, smarter promotions, and increased ROI, enabling operators to adapt quickly and efficiently to player needs.
Optimove introduces "Optimove Gamify," a no-code platform enabling businesses to use branded mini-games for user acquisition. These interactive games, such as trivia and spin-to-win, enhance engageme...nt, boost conversion rates, and provide valuable user insights. Optimove Gamify supports deployment across multiple channels and offers real-time data collection and AI-powered optimization, achieving up to 80% higher conversion rates.
Power Personalized Experiences at Scale with Opti-X??s Recommendation Models
Optimove has launched Opti-X, a suite of AI-powered recommendation models designed to enhance personalized marketing experiences. These models allow marketers to deploy real-time recommendations with...out technical support, optimizing customer engagement and conversions. Opti-X offers over 20 out-of-the-box models, including popular items and similar user behavior, enabling scalable and efficient personalization across various channels.
Optimove Coins the Phrase Single Marketing View to Empower Marketers with Unified Multichannel Campaign Control
Optimove introduces the "Single Marketing View" through its Optimove Orchestrate platform. This new capability provides marketers with a unified interface to manage multichannel campaigns, eliminatin...g fragmented execution. It features AI-powered decisioning and vendor-agnostic integration, enabling real-time control and optimization of marketing journeys. This innovation aims to address the "Marketing Visibility Gap," enhancing campaign effectiveness and personalization at scale.
Embedded Messaging: A Game-Changer for Real-Time Customer Engagement
Optimove has launched Embedded Messaging, a new feature that enhances real-time customer engagement by allowing marketers to deliver personalized content directly within websites and apps. This tool ...integrates with Optimove's existing platform, enabling seamless orchestration of multichannel campaigns. It supports various content formats like carousels and banners, aiming to boost retention and conversions by providing marketers with direct control over customer touchpoints.
Now OptiPromo Enables Marketers to Deliver Promotions in Real Time
Optimove has introduced OptiPromo, a real-time promotion engine that allows marketers to deliver personalized offers instantly across web, app, and multiple marketing channels. Powered by Optimoves c...ustomer data platform and AI, OptiPromo enables brands in sectors like retail, iGaming, and mobile apps to orchestrate targeted, multichannel campaigns and enhance digital customer experiences.
Optimove Launches Engage to End Content Chaos in the GenAI Age - GlobeNewswire
Optimove has launched Optimove Engage, an AI-powered solution within its Positionless Marketing Platform. Engage enables marketers to create, manage, and optimize personalized content in real time ac...ross all channels. The platform uses GenAI for brand-compliant content creation, AI-driven message analysis, and a unified interface to streamline marketing operations and reduce content chaos.
New CRM Tool Aims to Improve In-Game Betting Experience
Optimove introduces OptiLive, a CRM tool to enhance in-game betting by suggesting relevant bets, aiming to boost live wagering, which is more lucrative than pre-match betting.
Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale
Optimove launched OptiLive, a CRM-powered solution for sportsbooks to enhance live sports marketing by sending personalized messages during events, boosting in-play betting engagement and revenue.
Optimove Launches Viber as a Marketing Channel Through MMDSmart Partnership
Optimove offers a customer-led marketing platform using AI to personalize multichannel campaigns. It includes gamification, promotions, and native marketing channels for industries like iGaming and r...etail. Resources include industry benchmarks, guides, and success stories.
Strategic Partnerships and Integrations of Optimove
Flows welcomes Opti-X to its client Marketplace
Flows has integrated Opti-X, Optimove's Digital Experience Platform, into its client Marketplace, enhancing their partnership. This integration allows iGaming operators to deliver real-time, personal...ized experiences by connecting systems seamlessly. Opti-X, powered by AI, enables marketing teams to trigger campaigns based on real-time data, improving flexibility and efficiency without developer dependency. This collaboration aims to enhance player engagement and marketing agility.
Optimove's Digital Experience Platform, Opti-X, has been added to Flows' client Marketplace, enhancing their partnership. This integration allows iGaming operators to deliver personalized, real-time ...player experiences using Opti-X's AI-driven capabilities. The collaboration provides marketing teams with greater flexibility and agility, enabling them to create tailored campaigns without developer dependency.
Optimove and EGT Digital Partner to Elevate CRM Marketing Across the iGaming Ecosystem - GlobeNewswire
Optimove and EGT Digital have formed a strategic partnership to integrate Optimoves Positionless Marketing Platform into EGT Digitals X-Nave system. This collaboration brings AI-driven CRM and real-t...ime, hyper-personalized marketing campaign orchestration to iGaming operators, enabling instant player behavior insights and campaign execution within EGT Digitals modular platform.
Optimove and EveryMatrix release real-time integration for iGaming operators
Optimove and EveryMatrix have launched a real-time integration designed for iGaming operators. This collaboration enables seamless connectivity between Optimoves customer-led marketing platform and E...veryMatrixs iGaming solutions, allowing operators to orchestrate personalized, AI-optimized multichannel campaigns and deliver real-time digital experiences across web, app, and marketing channels.
Optimove and EveryMatrix Launch Real-Time Integration to Power Smarter Marketing for iGaming Operators - TradingView
Optimove and EveryMatrix have launched a real-time integration to enhance marketing for iGaming operators. This collaboration allows operators to execute personalized marketing campaigns based on pla...yer behavior in real time, increasing engagement and player lifetime value. The integration reflects the growing demand for agile marketing solutions in the iGaming industry.
Optimove Announces Opening of APAC Operations; Appoints Jack Wheeler to Lead the Region - GlobeNewswire
Optimove has launched its APAC operations and appointed Jack Wheeler to lead the region. Wheeler brings extensive experience in enterprise sales, SaaS, and iGaming. This move supports Optimoves growt...h strategy in Asia-Pacific, targeting customer-led marketing solutions for iGaming and other sectors.
Awards, Recognitions, and Industry Achievements of Optimove
SBC Awards 2025 recognizes Optimove's innovation and impact with two important distinctions - Games Magazine Brasil
Optimove won two awards at the SBC Awards 2025, being recognized as "Acquisition & Retention Partner of the Year" and "Marketing & Services Provider of the Year." This recognition underscores Optimov...e's leadership in the iGaming industry, offering an AI-powered marketing CRM platform that enhances real-time engagement and sustainable growth. The awards highlight Optimove's innovative approach and its impact on global and local operators.
Optimove wins the 'Acquisition and Retention Partner of the Year ...
Optimove has been awarded the 'Acquisition and Retention Partner of the Year' at the 2025 EGR B2B Awards in London. This recognition underscores Optimove's leadership in CRM solutions for the gaming ...industry, emphasizing its role in enhancing operator-player relationships through data-driven marketing strategies. The award highlights Optimove's effectiveness and its continued expansion in the global market.
Optimove has received the Great Place to Work certification, recognizing its positive workplace culture and employee satisfaction. This external award highlights Optimove's commitment to fostering an... engaging and supportive environment for its team.
Optimove Earns Great Place To Work Certification - TradingView
Optimove has earned the Great Place To Work Certification, highlighting its commitment to a positive workplace culture. This recognition is based on employee feedback, with 88% of UK and 78% of US em...ployees rating it as a great place to work. The certification underscores Optimove's focus on employee well-being, career development, and inclusive culture.
Optimove has earned the Great Place To Work Certification for the first time, recognized for its outstanding workplace culture in the US and UK. This certification is based on employee feedback, with... 88% of UK and 78% of US employees rating it as a great place to work, significantly higher than national averages.
Optimove named 'Marketing and Services Provider of the Year' for LatAm ...
Optimove was named 'Marketing and Services Provider of the Year' for LatAm at the SBC Awards Americas 2025. This recognition highlights its leadership in the iGaming sector, driven by its AI-powered ...Positionless Marketing platform. The platform empowers marketers with data, creative, and optimization capabilities, enhancing campaign efficiency and supporting growth in the Latin American market.
Corporate News and Organizational Updates on Optimove
Optimove Announces Opening of APAC Operations; Appoints Jack Wheeler to ...
Optimove has expanded its operations into the Asia-Pacific region, appointing Jack Wheeler as the Head of APAC. Wheeler, with extensive experience in enterprise sales and the iGaming industry, will f...ocus on enhancing Optimove's presence among iGaming operators. This move aims to capitalize on the growing demand for unified marketing platforms in the region, leveraging Optimove's Positionless Marketing and Ignite+ program to boost player engagement and marketing efficiency.
Optimove Announces Opening of APAC Operations; Appoints Jack Wheeler to Lead the Region
Optimove has launched its APAC operations and appointed Jack Wheeler to lead the region. This expansion aims to bring Optimoves customer-led marketing platform and AI-driven campaign orchestration to... new markets in Asia-Pacific, supporting brands in delivering personalized, multichannel customer experiences.
Holiday Extremes: Shoppers Like Email, But Are Showing Signs Of Marketing Fatigue
Magency Life, WeClub Malaysia, and 2up.io have chosen Optimove as their player engagement platform. The integration is live, enabling operators to create marketing campaigns based on player behavior.
Optimove expands in APAC as 3 iGaming operators join its platform
Optimove has expanded its presence in the Asia Pacific region by onboarding three iGaming operatorsMagency Life, WeClub Malaysia, and 2up.ioas clients for its player engagement platform. This expansi...on follows the company's formal launch in the region and highlights its Positionless Marketing platform, which enhances marketing efficiency and supports scalable real-time marketing. Optimove's Ignite+ program further aids emerging operators with CRM guidance and insights.
Optimove Ignites APAC Expansion with Leading iGaming Operators Joining Platform - GlobeNewswire
Magency Life, WeClub Malaysia, and 2up.io have adopted Optimoves player engagement platform following Optimoves APAC launch. This expansion strengthens Optimoves presence in the Asia-Pacific iGaming ...sector, enabling operators to leverage data-driven, AI-powered marketing orchestration for improved player engagement and marketing efficiency.
