Latest Product Updates and Feature Enhancements on Optimove
Optimove Mid-Tournament March Madness 2026 Analysis ...
Optimove's analysis of March Madness 2026 reveals a 60% surge in betting, driven by 97% of existing loyal players on online sportsbook platforms. CEO Pini Yakuel advises operators to focus on retenti...on through personalized promotions and loyalty rewards. Optimove's Positionless Marketing platform empowers marketers to engage customers effectively, enhancing campaign efficiency and customer retention.
Optimove Announces New AI-Powered Capabilities to Improve and ...
Optimove has introduced new AI-powered capabilities to enhance the content lifecycle for marketers. These include AI agents for content creation, quality assurance, and decisioning, allowing marketer...s to produce on-brand, compliant content rapidly. The new tools, such as the Optimove AI Assistant and Content Studio, streamline content creation and management, ensuring timely and relevant customer engagement.
Optimove Adds AI Capabilities to Speed Content Lifecycle
Optimove has introduced new AI-powered capabilities to enhance and expedite the content lifecycle. These advancements include AI agents for content creation, quality assurance, and decisioning, allow...ing marketers to independently ensure content is on-brand and compliant. The new tools aim to improve customer engagement and retention by delivering timely, relevant messages.
Optimove Unveils AI-Powered Content Lifecycle Tools
Optimove has introduced AI-powered content lifecycle tools to enhance content creation, validation, and optimization for marketers. These new capabilities include an AI assistant, template agent, and... centralized content studio, aimed at ensuring brand consistency and compliance. The tools support Optimove's Positionless Marketing approach, allowing marketers to deliver personalized, high-performing content efficiently.
Optimove Launches AI Decisioning Studio, Advancing
Optimove has launched the AI Decisioning Studio, a platform that allows marketers to manage and collaborate with AI agents for enhanced marketing strategies. The studio includes four agents: Journey ...Decisioning, Offer Decisioning, Content Decisioning, and Send-Time Optimization. These agents work together to optimize marketing efforts, providing marketers with control and insights into campaign performance. The AI Decisioning Studio is now available to Optimove customers.
Optimove Launches AI Decisioning Studio, Advancing ...
Optimove has launched the AI Decisioning Studio, a platform that allows marketers to manage AI agents for enhanced campaign ROI. The studio includes four core agentsJourney, Offer, Content, and Send-...Time Optimizationenabling marketers to oversee and optimize campaigns from a single interface. This launch advances Optimove's Positionless Marketing by integrating AI-driven decision-making into marketing operations.
Optimove Insights Releases March Madness 2026: A Data-Driven Blueprint ...
Optimove Insights released the "March Madness 2026: A Data-Driven Blueprint for Sportsbook Operators," analyzing betting behaviors from the 2025 tournament. The report, based on over 34.5 million bet...s, offers insights into player acquisition, engagement, and retention. It highlights the importance of analytics in identifying valuable bettors and optimizing marketing strategies for sportsbooks.
Optimove Insights Data Reveals Cheltenham Festival Drives Fourfold ...
Optimove's analysis of 68.8 million bets from the Cheltenham Festival 2025 reveals significant increases in bettor activity, providing a data-driven guide for sportsbooks to maximize the 2026 event. ...The report emphasizes the importance of Positionless Marketing and outlines five strategies for sportsbooks to enhance engagement and loyalty during the festival.
Optimove Insights Data Reveals Cheltenham Festival Drives Fourfold ...
Optimove's Insights report reveals significant bettor behavior shifts during the Cheltenham Festival, with a fourfold increase in new bettors. The report outlines strategies for sportsbooks to capita...lize on these trends, emphasizing real-time cohort differentiation, structured onboarding, and post-event retention. Optimove's Positionless Marketing enhances campaign efficiency, enabling personalized engagement and loyalty formation.
Email Is the Channel Consumers Love Most... and Hate Most: Optimove Research Reveals
Optimove's research reveals that while 60% of consumers prefer email for brand communication, 55% find it overwhelming. The Optimove Marketing Fatigue Report 2026 highlights the need for personalized..., relevant messaging to maintain consumer engagement. CEO Pini Yakuel emphasizes the importance of Positionless Marketing to deliver timely, individualized content, enhancing customer loyalty and purchase intent.
Optimove Insights Research on Marketing Fatigue Reveals Loyalty Drives ...
Optimove Insights' research reveals that loyalty, driven by relevant communication, significantly impacts revenue. The report highlights that 71% of loyal consumers frequently engage with favored bra...nds, expecting relevant interactions. Excessive messaging erodes loyalty, while targeted communication enhances it. Optimove's Positionless Marketing platform supports brands in orchestrating personalized, data-driven strategies to strengthen customer loyalty and drive sales.
Introducing Optimove Loyalty - Empowering Marketers to Reduce Bonus Dependency and Drive Long - Term Player Engagement
Optimove has launched Optimove Loyalty, a no-code product designed for iGaming and sports betting operators to reduce reliance on cash-led promotions. The product enables marketers to create gamified... loyalty experiences independently, enhancing player engagement and protecting profit margins. Features include badges, virtual currencies, missions, and widgets, aligning with regulatory scrutiny and market differentiation needs.
Introducing Optimove Loyalty Empowering Marketers to Reduce Bonus ...
Optimove has launched Optimove Loyalty, a no-code product designed for iGaming and sports betting operators. It enables marketers to create gamified loyalty experiences independently, reducing relian...ce on cash-led promotions. The product offers features like badges, virtual currencies, and missions to enhance player engagement and retention while protecting profit margins. Optimove Loyalty is currently in closed beta and part of the Optimove Gamify suite.
Optimove Launches Comprehensive AI Marketing Tools Hub to Power Positionless Marketing - Yahoo Finance
Optimove has launched its AI Marketing Tools Hub, designed to enhance Positionless Marketing by providing marketers with curated AI tools. This hub enables faster execution, smarter decisions, and gr...eater independence, allowing marketers to optimize workflows without relying on other teams. The initial launch includes 13 AI tools covering data analysis, creative content, and productivity, with ongoing updates planned.
New Optimove Insights Report Reveals the Real Cause of Holiday Marketing Fatigue: Irrelevance, Not Frequency - GlobeNewswire
Optimove released its 2025 Consumer Marketing Fatigue Report, highlighting the challenges marketers face with excessive messaging. The report emphasizes personalization and AI-driven insights as solu...tions to combat marketing fatigue and enhance customer engagement. Key findings include the impact of message overload and the benefits of tailored communications. CEO Pini Yakuel advocates for AI tools to boost engagement and loyalty.
Forrester Opportunity Snapshot, commissioned by Optimove, Shows Marketing Teams Struggle with AI and Agility
Optimove's commissioned Forrester Opportunity Snapshot reveals that marketing teams face challenges in AI adoption and agility. Only 18% of marketers consider themselves AI leaders, despite high expe...ctations for AI to enhance marketing outcomes. The study emphasizes the need for agile workflows and introduces Optimove's Positionless Marketing model, which empowers marketers with data, creative, and optimization capabilities to independently execute campaigns.
From Automation to Autonomy: How AI Agents Reshape Player Journeys
Optimove's OptiGenie is transforming iGaming marketing by leveraging agentic AI to enhance player journeys. Unlike traditional automation, OptiGenie uses real-time data to predict player behavior, ge...nerate personalized content, and deliver timely actions across channels. This autonomy allows for dynamic, self-optimizing player journeys, smarter promotions, and increased ROI, enabling operators to adapt quickly and efficiently to player needs.
Utilizing Mini-Games for User Acquisition Part I
Optimove introduces "Optimove Gamify," a no-code platform enabling businesses to use branded mini-games for user acquisition. These interactive games, such as trivia and spin-to-win, enhance engageme...nt, boost conversion rates, and provide valuable user insights. Optimove Gamify supports deployment across multiple channels and offers real-time data collection and AI-powered optimization, achieving up to 80% higher conversion rates.
Power Personalized Experiences at Scale with Opti-X??s Recommendation Models
Optimove has launched Opti-X, a suite of AI-powered recommendation models designed to enhance personalized marketing experiences. These models allow marketers to deploy real-time recommendations with...out technical support, optimizing customer engagement and conversions. Opti-X offers over 20 out-of-the-box models, including popular items and similar user behavior, enabling scalable and efficient personalization across various channels.
Optimove Coins the Phrase Single Marketing View to Empower Marketers with Unified Multichannel Campaign Control
Optimove introduces the "Single Marketing View" through its Optimove Orchestrate platform. This new capability provides marketers with a unified interface to manage multichannel campaigns, eliminatin...g fragmented execution. It features AI-powered decisioning and vendor-agnostic integration, enabling real-time control and optimization of marketing journeys. This innovation aims to address the "Marketing Visibility Gap," enhancing campaign effectiveness and personalization at scale.
Embedded Messaging: A Game-Changer for Real-Time Customer Engagement
Optimove has launched Embedded Messaging, a new feature that enhances real-time customer engagement by allowing marketers to deliver personalized content directly within websites and apps. This tool ...integrates with Optimove's existing platform, enabling seamless orchestration of multichannel campaigns. It supports various content formats like carousels and banners, aiming to boost retention and conversions by providing marketers with direct control over customer touchpoints.
Now OptiPromo Enables Marketers to Deliver Promotions in Real Time
Optimove has introduced OptiPromo, a real-time promotion engine that allows marketers to deliver personalized offers instantly across web, app, and multiple marketing channels. Powered by Optimoves c...ustomer data platform and AI, OptiPromo enables brands in sectors like retail, iGaming, and mobile apps to orchestrate targeted, multichannel campaigns and enhance digital customer experiences.
Optimove Launches Engage to End Content Chaos in the GenAI Age - GlobeNewswire
Optimove has launched Optimove Engage, an AI-powered solution within its Positionless Marketing Platform. Engage enables marketers to create, manage, and optimize personalized content in real time ac...ross all channels. The platform uses GenAI for brand-compliant content creation, AI-driven message analysis, and a unified interface to streamline marketing operations and reduce content chaos.
Strategic Partnerships and Integrations of Optimove
object studios Bella Loyalty Platform Integrates with Optimove to Deliver Omnichannel Customer Journeys
Object studio's Bella Loyalty Platform integrates with Optimove to enhance omnichannel customer journeys. This partnership enables casino marketers to leverage Optimove's platform for personalized me...ssaging across Bella's mobile apps, kiosks, and member portals, including email and SMS channels. The integration supports instant customer insights, hyper-personalization, and automated campaign optimization.
object studio's Bella Loyalty Platform Integrates with Optimove to ...
Object studio's Bella loyalty platform has integrated with Optimove, enhancing its capabilities for casino operators. This integration allows Bella to offer omnichannel messaging and personalized con...sumer journeys across various touchpoints, including mobile apps and kiosks. The collaboration leverages Optimove's platform for customer insights and campaign optimization, debuting at the Indian Gaming Tradeshow.
CACI and Optimove Strengthen Partnership to Help Brands Maximize their Customer Marketing Effectiveness
Optimizely has partnered with Google Cloud to launch Optimizely Opal, an AI agent orchestration platform, on the Google Cloud Marketplace. This collaboration integrates Optimizely Opal with Gemini En...terprise, enhancing AI-driven digital experiences. Customers can now easily access and deploy Opal, benefiting from Google Cloud's infrastructure and Optimizely's technology, enabling efficient and personalized digital experiences.
Flows welcomes Opti-X to its client Marketplace
Flows has integrated Opti-X, Optimove's Digital Experience Platform, into its client Marketplace, enhancing their partnership. This integration allows iGaming operators to deliver real-time, personal...ized experiences by connecting systems seamlessly. Opti-X, powered by AI, enables marketing teams to trigger campaigns based on real-time data, improving flexibility and efficiency without developer dependency. This collaboration aims to enhance player engagement and marketing agility.
Flows welcomes Opti - X to its client Marketplace
Optimove's Digital Experience Platform, Opti-X, has been added to Flows' client Marketplace, enhancing their partnership. This integration allows iGaming operators to deliver personalized, real-time ...player experiences using Opti-X's AI-driven capabilities. The collaboration provides marketing teams with greater flexibility and agility, enabling them to create tailored campaigns without developer dependency.
Optimove and EGT Digital Partner to Elevate CRM Marketing Across the iGaming Ecosystem - GlobeNewswire
Optimove and EGT Digital have formed a strategic partnership to integrate Optimoves Positionless Marketing Platform into EGT Digitals X-Nave system. This collaboration brings AI-driven CRM and real-t...ime, hyper-personalized marketing campaign orchestration to iGaming operators, enabling instant player behavior insights and campaign execution within EGT Digitals modular platform.
Optimove and EveryMatrix release real-time integration for iGaming operators
Optimove and EveryMatrix have launched a real-time integration designed for iGaming operators. This collaboration enables seamless connectivity between Optimoves customer-led marketing platform and E...veryMatrixs iGaming solutions, allowing operators to orchestrate personalized, AI-optimized multichannel campaigns and deliver real-time digital experiences across web, app, and marketing channels.
Optimove and EveryMatrix Launch Real-Time Integration to Power Smarter Marketing for iGaming Operators - TradingView
Optimove and EveryMatrix have launched a real-time integration to enhance marketing for iGaming operators. This collaboration allows operators to execute personalized marketing campaigns based on pla...yer behavior in real time, increasing engagement and player lifetime value. The integration reflects the growing demand for agile marketing solutions in the iGaming industry.
BeBettor partners with Optimove to further strengthen segmentation capability
BeBettor partners with Optimove to further strengthen segmentation capability
Scoreconnect and Optimove partner to deliver real-time Telegram engagement for iGaming operators
Scoreconnect and Optimove partner to deliver real-time Telegram engagement for iGaming operators
Mergers, Acquisitions, and Business Moves by Optimove
Optimove acquires gamification-led CRM specialist Smartico
Optimove has acquired Smartico, a CRM specialist known for its gamification-led solutions. This acquisition aims to enhance Optimove's position in the CRM market by integrating gamification features ...into its platform, potentially offering more engaging customer experiences.
Optimove Acquires Smartico at a Key Moment for iGaming CRM
Optimove has announced its acquisition of CRM specialist Smartico, aiming to strengthen its position in the iGaming CRM market. Both companies will retain their independence, maintaining their brands... and strategies. This move is expected to enhance Optimove's CRM solutions and capitalize on the growing iGaming industry. The terms of the deal were not disclosed.
Optimove Signs Agreement to Acquire Smartico While Preserving Full ...
Optimove has announced an agreement to acquire Smartico, a company known for gamification-led CRM marketing in the iGaming sector. Both companies will continue to operate independently, retaining the...ir brand identities and strategic directions. This acquisition aims to enhance their capabilities in the growing iGaming CRM market, combining Optimove's data-driven platform with Smartico's gamification expertise.
Optimove to Acquire Smartico
Optimove announced its agreement to acquire Smartico, a leader in gamification-led CRM marketing for the iGaming industry. Both companies will continue to operate independently, maintaining their own... brands and strategies. This acquisition reinforces Optimove's leadership in iGaming CRM, combining its AI-driven platform with Smartico's gamification expertise to enhance player engagement and innovation in the industry.
Leadership and Executive Team Updates at Optimove
Optimove Announces Opening of APAC Operations; Appoints Jack Wheeler to Lead the Region - GlobeNewswire
Optimove has launched its APAC operations and appointed Jack Wheeler to lead the region. Wheeler brings extensive experience in enterprise sales, SaaS, and iGaming. This move supports Optimoves growt...h strategy in Asia-Pacific, targeting customer-led marketing solutions for iGaming and other sectors.
Awards, Recognitions, and Industry Achievements of Optimove
Optimoves Positionless Marketing Wins Innovation of the Year at the European iGaming Awards - Yahoo Finance
Optimove's Positionless Marketing Platform won the Innovation of the Year award at the European iGaming Awards. This platform redefines marketing execution by eliminating traditional role-based barri...ers, allowing marketers to independently manage tasks with enhanced speed and efficiency. The platform's core capabilities include data-driven insights, instant creative asset generation, and automated campaign optimization. Recent product launches, such as AI Content Decisioning and Optimove Loyalty, further enhance its capabilities.
SBC Awards 2025 recognizes Optimove's innovation and impact with two important distinctions - Games Magazine Brasil
Optimove won two awards at the SBC Awards 2025, being recognized as "Acquisition & Retention Partner of the Year" and "Marketing & Services Provider of the Year." This recognition underscores Optimov...e's leadership in the iGaming industry, offering an AI-powered marketing CRM platform that enhances real-time engagement and sustainable growth. The awards highlight Optimove's innovative approach and its impact on global and local operators.
Optimove wins the 'Acquisition and Retention Partner of the Year ...
Optimove has been awarded the 'Acquisition and Retention Partner of the Year' at the 2025 EGR B2B Awards in London. This recognition underscores Optimove's leadership in CRM solutions for the gaming ...industry, emphasizing its role in enhancing operator-player relationships through data-driven marketing strategies. The award highlights Optimove's effectiveness and its continued expansion in the global market.
Optimove Earns Great Place to Work Certification
Optimove has received the Great Place to Work certification, recognizing its positive workplace culture and employee satisfaction. This external award highlights Optimove's commitment to fostering an... engaging and supportive environment for its team.
Optimove Earns Great Place To Work Certification - TradingView
Optimove has earned the Great Place To Work Certification, highlighting its commitment to a positive workplace culture. This recognition is based on employee feedback, with 88% of UK and 78% of US em...ployees rating it as a great place to work. The certification underscores Optimove's focus on employee well-being, career development, and inclusive culture.
Optimove Earns Great Place To Work Certification
Optimove has earned the Great Place To Work Certification for the first time, recognized for its outstanding workplace culture in the US and UK. This certification is based on employee feedback, with... 88% of UK and 78% of US employees rating it as a great place to work, significantly higher than national averages.
Optimove named 'Marketing and Services Provider of the Year' for LatAm ...
Optimove was named 'Marketing and Services Provider of the Year' for LatAm at the SBC Awards Americas 2025. This recognition highlights its leadership in the iGaming sector, driven by its AI-powered ...Positionless Marketing platform. The platform empowers marketers with data, creative, and optimization capabilities, enhancing campaign efficiency and supporting growth in the Latin American market.
Corporate News and Organizational Updates on Optimove
Optimove Announces Opening of APAC Operations; Appoints Jack Wheeler to ...
Optimove has expanded its operations into the Asia-Pacific region, appointing Jack Wheeler as the Head of APAC. Wheeler, with extensive experience in enterprise sales and the iGaming industry, will f...ocus on enhancing Optimove's presence among iGaming operators. This move aims to capitalize on the growing demand for unified marketing platforms in the region, leveraging Optimove's Positionless Marketing and Ignite+ program to boost player engagement and marketing efficiency.
Optimove Announces Opening of APAC Operations; Appoints Jack Wheeler to Lead the Region
Optimove has launched its APAC operations and appointed Jack Wheeler to lead the region. This expansion aims to bring Optimoves customer-led marketing platform and AI-driven campaign orchestration to... new markets in Asia-Pacific, supporting brands in delivering personalized, multichannel customer experiences.