OpenWeb Overview

OpenWeb enhances community engagement by transforming passive audiences into dynamic communities. Its commenting system allows publishers to foster meaningful interactions, elevating comments into rich conversations. This approach not only boosts user engagement but also helps publishers build loyal, active communities around their content. By positioning publishers as hosts, OpenWeb encourages more profound user participation, which can lead to increased page views and time spent on site. This engagement can be a critical factor in attracting advertisers who value the open internet and seek platforms with active, trustworthy communities. OpenWeb's system provides a competitive edge by turning casual readers into engaged participants, thereby increasing the ROI for publishers through enhanced community interaction and advertiser interest.

Use Cases

Customers recommend Engagement Management, Sending & Publishing Communications, Advertisement, as the business use cases that they have been most satisfied with while using OpenWeb.

Other use cases:

  • Lead Engagement
  • Workflow Management
  • Generation Of New Leads
  • Engaging On Social Media
  • Content Curation
  • Contract Management
See all use cases See less use cases

OpenWeb Use-Cases and Business Priorities: Customer Satisfaction Data

OpenWeb works with different mediums / channels such as Social Media. Website. Promotions etc.

OpenWeb's features include Widgets. and OpenWeb support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also OpenWeb analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Engagement is up, workflow is down, and users are happy...." Peer review by Dave Buck, Head of Product, Aol.com

Peer review evidence (same sources as the product rating summary)

"...Profiles give users a sense of identity and ownership, while notifications drive social interactions and additional engagement, clicks, and dwell time. ..." Spot.IM
"...Create a nurturing space for quality conversations that are aligned with publisher editorial guidelines...." Spot.IM
"...Spot.im additionally provides products that recycle sites most popular content, monetize advertising within user-generated content, and host community and product review pages...." Fortnightly, 15 May 2019

OpenWeb, belong to a category of solutions that help Community Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

OpenWeb transforms publishers into hosts and comments into conversations. Casual readers are turned into active, vibrant community members through quality online discussions.

OpenWeb Customer wins, Customer success stories, Case studies

How can OpenWeb enhance your Engagement Management process?

Why is OpenWeb the best choice for Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well OpenWeb solved their Community Management needs. Cuspera uses 123 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Community Management needs.

 

A leading US entertainment publisher - Entertainment - Large

USA

OpenWeb helped a leading US entertainment publisher grow their active user base by 1500%. The publisher moved their online conversations to a more visible place on their site. This change encouraged ...more readers to join the discussion. The result was a much larger and more active community. OpenWeb’s platform made it easy for readers to participate.

 

Salon - Publishing - Medium

New York, USA

OpenWeb helped Salon build a strong online community. Salon saw a 4X increase in user retention. More people returned to comment each week. The platform made users more engaged. Salon created a loyal... audience with OpenWeb.

 

The New York Post - Publishing - Large

New York, USA

The New York Post used OpenWeb to boost community engagement on its digital properties. With OpenWeb, the Post created a social media-like experience for its readers. This led to a 15X increase in ti...me spent on-site. The most engaged users also generated 4X more page views. Building an active community became a key part of their digital strategy.

 

The Times - Publishing - Large

London, UK

The Times used OpenWeb to boost community engagement and spark conversations on key topics. They wanted to see how readers felt about Brexit years after the event. OpenWeb helped The Times understand... their audience better. This insight shaped their editorial strategy and built stronger loyalty with readers. The Times focused on topics that mattered most to their community.

 

A Comscore Top-20 publisher - Publishing - Very Large

OpenWeb helped a Comscore Top-20 publisher boost user registrations. The publisher used OpenWeb’s community engagement solutions across all their websites and apps. As a result, 74% of all new regist...ered users now come from OpenWeb products. This shows strong impact on audience growth and engagement. The case highlights the value of registration conversion for large publishers.

 

Fox News - Media Production - Large

New York, USA

Fox News wanted to build community and boost engagement during the US presidential debate. OpenWeb partnered with Fox News to host live conversations. This helped Fox News stand out and increase user... registrations. The collaboration also drove higher engagement and revenue. Fox News used OpenWeb to connect with its audience in real time.

Spin Your Community Flywheel - Webinar with OpenWeb and Trusted Media Brands

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OpenWeb Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.44/5

Read Reviews (1)
Custom Reports

4.60/5

Read Reviews (14)
Analytics

4.07/5

Read Reviews (4)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.44/5

Read Reviews (1)
Custom Reports

4.60/5

Read Reviews (14)
Analytics

4.07/5

Read Reviews (4)

Software Failure Risk Guidance

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for OpenWeb

Top Failure Risks for OpenWeb

OpenWeb News

Partnership

OpenWeb Taps Browsi to Deliver AI-Powered Market Intelligence

OpenWeb has partnered with Browsi to enhance its market intelligence capabilities using AI-powered data analysis. This collaboration allows OpenWeb to leverage Browsi's advertising intelligence platform to gain insights into digital market trends and competitive positioning. The partnership aims to provide OpenWeb with actionable data to improve brand activity understanding and strengthen value delivery to its partners.

Product

OpenWeb Launches Community Exchange Platform, Names Kelly Andresen Executive Vice President of Demand Sales - Morningstar

OpenWeb has launched the Community Exchange platform, transforming community engagement into targetable segments for advertisers. This platform leverages real user conversations to create anonymized audiences, enhancing digital advertising precision. Additionally, Kelly Andresen has been appointed as Executive Vice President of Demand Sales, bringing extensive advertising experience to lead OpenWeb's global sales strategy.

Partnership

OPENWEB PARTNERS WITH PATCH TO STRENGTHEN LOCAL NEWS COMMUNITIES NATIONWIDE

OpenWeb has partnered with Patch to enhance local news communities across the U.S. by integrating its community engagement technology into Patch's platform. This collaboration aims to improve reader engagement and support local journalism through AI-powered tools like OpenWeb's Aida and Topic Tracker. The partnership seeks to combat "news deserts" by fostering meaningful conversations and community connections.

Partnership

browsi.com: Browsi Partners With OpenWeb to Deliver Enhanced Revenue Opportunities and Seamless Page Experiences

Browsi partners with OpenWeb to enhance revenue opportunities and improve page experiences.

OpenWeb Profile

Company Name

OpenWeb

Company Website

https://www.openweb.com/

HQ Location

521 Broadway, New York, 10012, US

Employees

51-100

Social

Financials

SERIES D