Open Loyalty Overview

Open Loyalty is a headless, API-driven loyalty system enabling scalable campaign management. It is considered the top solution for company loyalty programs.

Use Cases

Customers recommend Loyalty Management, Sales Incentive Management, Campaign Management, as the business use cases that they have been most satisfied with while using Open Loyalty.

Other use cases:

  • Market Research
  • Competitive Intelligence
  • Referral Management
  • Training & Onboarding
  • Engaging And Following Up
  • International Marketing
  • Community Building
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Open Loyalty.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Scale Best Practices
See all business priorities See less business priorities

Open Loyalty Use-Cases and Business Priorities: Customer Satisfaction Data

Open Loyalty's features include Gamification, and Rewards. and Open Loyalty support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Open Loyalty analytics capabilities include Custom Reports, and Analytics.

Reviews

"In a short period of time, we added a PWA, delivered tangible results in the application and infrastructure areas, having in mind agile values and DevOps best practices. Apart from that, we all had fun" - Dominika Sadkowska

Open Loyalty, belong to a category of solutions that help Customer Loyalty Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Open Loyalty

Top Industries

  • Internet
  • Information Technology and Services
  • Computer Software

Popular in

  • Mid Market
  • Small Business

Open Loyalty is popular in Internet, Information Technology And Services, and Computer Software and is widely used by Mid Market, and Small Business,

Open Loyalty Customer wins, Customer success stories, Case studies

What makes Open Loyalty ideal for Loyalty Management?

What makes Open Loyalty ideal for Sales Incentive Management?

How can Open Loyalty enhance your Market Research process?

99 buyers and buying teams have used Cuspera to assess how well Open Loyalty solved their Customer Loyalty Management needs. Cuspera uses 128 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Loyalty Management needs.

CUSTOMERS TESTIMONIALS
Open Loyalty testimonial

Dominika Sadkowska

Senior IT Project Manager

Staples Solutions
In a short period of time, we added a PWA, delivered tangible results in the application and infrastructure areas, having in mind agile values and DevOps best practices. Apart from that, we all had fun Testimonial By Dominika Sadkowska
Open Loyalty testimonial

Nathan Anderson

CEO

Scan Trust
At ScanTrust, we decided to use Open Loyalty because of an Open Source architecture, a rich set of loyalty features available out of the box, great technical, and development support in our projects. Testimonial By Nathan Anderson
Open Loyalty testimonial

Vo Thi Hai Yen

CEO

ITC Group
We recommend Open Loyalty as a good technological base for building custom and complex loyalty applications. Providing reliable technical support and great expertise in the development process, Open Loyalty's Team is a trustworthy technology partner for the project. Testimonial By Vo Thi Hai Yen
CUSTOMERS TESTIMONIALS
Open Loyalty testimonial

Dominika Sadkowska

Senior IT Project Manager

Staples Solutions
In a short period of time, we added a PWA, delivered tangible results in the application and infrastructure areas, having in mind agile values and DevOps best practices. Apart from that, we all had fun Testimonial By Dominika Sadkowska
Open Loyalty testimonial

Nathan Anderson

CEO

Scan Trust
At ScanTrust, we decided to use Open Loyalty because of an Open Source architecture, a rich set of loyalty features available out of the box, great technical, and development support in our projects. Testimonial By Nathan Anderson
Open Loyalty testimonial

Vo Thi Hai Yen

CEO

ITC Group
We recommend Open Loyalty as a good technological base for building custom and complex loyalty applications. Providing reliable technical support and great expertise in the development process, Open Loyalty's Team is a trustworthy technology partner for the project. Testimonial By Vo Thi Hai Yen

limango - Retail

Open Loyalty helped limango launch the family Star gamified loyalty program. limango wanted to boost purchase frequency and average order value for its family-focused online shop. The program used ch...allenges, points, tiers, and referrals to engage members. Customers earned points for actions like shopping, app downloads, and referrals. limango saw a 3x increase in purchase frequency and a 41% rise in average order value for active customers who completed a challenge. The program made shopping feel like a game and rewarded loyal customers.

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Henkel Italy - Consumer Goods

Open Loyalty helped Henkel Italy launch the Dfamily loyalty program. Henkel wanted to connect directly with consumers and boost engagement. The program let users collect points and redeem rewards. In... 2023, 63,623 members joined, uploading over 24,000 receipts and buying more than 25,000 products. The program also delivered 13 surveys, each with 8,200 responses. This improved CRM and increased purchase frequency.

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EQUIVA - Retail

Open Loyalty helped EQUIVA move from a paper loyalty card to a mobile app. EQUIVA used Open Loyalty to launch a digital loyalty program with gamification and achievement-based campaigns. In three mon...ths, they enrolled over 50% of old cardholders and integrated the app with their tech stack. Loyalty members showed 23% higher average transaction value, 42% more transactions, and doubled buying frequency. EQUIVA saved about EUR 68,000 in customer acquisition costs through referrals.

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Ekuep - Retail

Open Loyalty helped Ekuep launch the Rowad loyalty program for their e-commerce F&B platform. Ekuep wanted to shorten the time to first purchase and increase how often customers buy. The program give...s points, coupons, and rewards for purchases and profile completion. 20.18% of users made a purchase within 6 months of completing their profile. 72.34% redeemed points, and 21.04% redeemed coupons. The loyalty program improved customer retention and increased purchase frequency.

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EFU Life - Insurance

EFU Life used the WIN program to help employees build healthy habits. The WIN app uses gamification to turn wellness goals into fun challenges and rewards. In May 2024, EFU Life launched WIN to over ...10,000 employees with events and competitions. Most employees reported positive behavior changes and increased gym use. Now, one in four employees has a WIN insurance policy. The program helps people focus on health and well-being every day.

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dacadoo - Health, Wellness And Fitness

Open Loyalty helped dacadoo boost user retention 7x in its digital health engagement platform. dacadoo used Open Loyalty's gamification features like points, tiers, rewards, and event-triggered campa...igns. The platform made it easier to create and manage user engagement campaigns. dacadoo saw a 62% increase in monthly active users and 71% engagement from monthly users. The solution helped dacadoo motivate healthy users to use their app more often.

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lightning

Peers used Open Loyalty for loyalty management and sales incentive management

Open Loyalty Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.64/5 ★

Read Reviews (13)
Analytics

4.10/5 ★

Read Reviews (4)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.64/5 ★

Read Reviews (13)
Analytics

4.10/5 ★

Read Reviews (4)

Software Failure Risk Guidance

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for Open Loyalty

Top Failure Risks for Open Loyalty

Open Loyalty sp. z o.o. News

Product

Open Loyalty achieves ISO 9001 and ISO 27001

Open Loyalty has renewed its ISO 9001 and ISO 27001 certifications, reinforcing its commitment to quality management and information security. These certifications, achieved in collaboration with DEKRA, assure clients of Open Loyalty's adherence to international standards, enhancing customer satisfaction and data protection.

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Partnership

HCLTech partners with Open Loyalty to drive digital transformation in customer loyalty

HCLTech has partnered with Open Loyalty to enhance digital transformation in customer loyalty. Open Loyalty's API-first loyalty engine will integrate with existing tech stacks, enabling companies to create campaigns efficiently. This collaboration aims to accelerate progress for numerous enterprises globally.

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Partnership

Divante partnered with Open Loyalty and created a successful source of new projects

Divante and Open Loyalty have formed a strategic partnership, making Divante the leading implementation partner for Open Loyalty in Central Europe. This collaboration has enabled Divante to establish a new revenue stream by offering integration and customization services for Open Loyalty's system. The partnership has also led to successful projects, such as those with Drop Tank and an Australian insurance company, enhancing Divante's market presence and generating new business leads.

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Awards

Open Loyalty highlighted in Gartners Market Guide for Loyalty Program Vendors

Open Loyalty has been recognized as a Representative Vendor in Gartner's 2025 Market Guide for Loyalty Program Vendors. This acknowledgment highlights Open Loyalty's growth and its composable loyalty and gamification engine, which aids brands in customer retention. The recognition underscores the platform's adaptability and integration capabilities with marketing and data workflows.

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Open Loyalty sp. z o.o. Profile

Company Name

Open Loyalty sp. z o.o.

Company Website

https://www.openloyalty.io/

HQ Location

Dmowskiego 17, Wroclaw, 50-203, PL

Employees

2-10

Social

Linkedin