Open Loyalty: Product updates, Customer stories, and Insights | 2026 Cuspera

Open Loyalty helped limango launch the family Star gamified loyalty program. limango wanted to boost purchase frequency and average order value for its family-focused online shop. The program used ch...allenges, points, tiers, and referrals to engage members. Customers earned points for actions like shopping, app downloads, and referrals. limango saw a 3x increase in purchase frequency and a 41% rise in average order value for active customers who completed a challenge. The program made shopping feel like a game and rewarded loyal customers.
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Open Loyalty helped Henkel Italy launch the Dfamily loyalty program. Henkel wanted to connect directly with consumers and boost engagement. The program let users collect points and redeem rewards. In... 2023, 63,623 members joined, uploading over 24,000 receipts and buying more than 25,000 products. The program also delivered 13 surveys, each with 8,200 responses. This improved CRM and increased purchase frequency.
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Open Loyalty helped EQUIVA move from a paper loyalty card to a mobile app. EQUIVA used Open Loyalty to launch a digital loyalty program with gamification and achievement-based campaigns. In three mon...ths, they enrolled over 50% of old cardholders and integrated the app with their tech stack. Loyalty members showed 23% higher average transaction value, 42% more transactions, and doubled buying frequency. EQUIVA saved about EUR 68,000 in customer acquisition costs through referrals.
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Open Loyalty helped Ekuep launch the Rowad loyalty program for their e-commerce F&B platform. Ekuep wanted to shorten the time to first purchase and increase how often customers buy. The program give...s points, coupons, and rewards for purchases and profile completion. 20.18% of users made a purchase within 6 months of completing their profile. 72.34% redeemed points, and 21.04% redeemed coupons. The loyalty program improved customer retention and increased purchase frequency.
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EFU Life used the WIN program to help employees build healthy habits. The WIN app uses gamification to turn wellness goals into fun challenges and rewards. In May 2024, EFU Life launched WIN to over ...10,000 employees with events and competitions. Most employees reported positive behavior changes and increased gym use. Now, one in four employees has a WIN insurance policy. The program helps people focus on health and well-being every day.
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Open Loyalty helped dacadoo boost user retention 7x in its digital health engagement platform. dacadoo used Open Loyalty's gamification features like points, tiers, rewards, and event-triggered campa...igns. The platform made it easier to create and manage user engagement campaigns. dacadoo saw a 62% increase in monthly active users and 71% engagement from monthly users. The solution helped dacadoo motivate healthy users to use their app more often.
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