The website conversion optimization tool for smart marketers - Omniconvert
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Retail Case Studies and Customer Success Stories with Omniconvert
Leroy Merlin Romania
- Retail
- Very Large
Lezennes, France
Omniconvert helped Leroy Merlin Romania improve their eCommerce website after a major transformation. They ran 46 A/B and multivariate experiments... over 14 months. Key changes included UI/UX audits, homepage redesigns, and new add-to-cart features. The win rate for experiments was 39.13%. These optimizations led to a 6.27% increase in website revenue.
Leroy Merlin Romania needed to improve their website's UI and UX after shifting from an online catalog to an eCommerce platform. They partnered with... Omniconvert to test and optimize every website change. The goal was to enhance the online shopping experience and measure the impact of each modification. Omniconvert supported their conversion rate optimization process. The collaboration focused on data-driven website improvements for better customer engagement.
Client no. 1 (marketplace) and Client no. 2 (online fashion retailer)
- Retail
- Large
Omniconvert helped two large online retailers use Net Promoter Score (NPS) surveys before and after delivery. The marketplace saw pre-delivery... NPS rise from 71 to 78 and post-delivery NPS from 82 to 84 in four months. Key issues like site speed, payment problems, and unclear fees were fixed using real-time feedback. The fashion retailer's pre-delivery NPS stayed at 77, but post-delivery NPS dropped from 51 to 44 due to product quality and service issues. Both cases show how NPS can reveal gaps in customer experience and drive targeted improvements.
Omniconvert Reveal helped Sparkle in Pink boost their Facebook ad ROAS by 61. 4%. Elumynt, their agency, used Reveal’s Audience...Builder to create lookalike audiences from loyal customer segments. These new audiences outperformed Meta’s default targeting for new customer acquisition. The campaigns focused on using first-party data and RFM segmentation. Sparkle in Pink saw better results with the same ad creatives and budget.
Omniconvert Reveal helped Mobexpert, Romania's largest furniture retailer, boost online ad performance. Mavericks, their agency, used RFM segmentation and first-party... data to build custom and lookalike audiences for Facebook campaigns. These targeted ads led to a 69% uplift in ROAS compared to Facebook’s default targeting. Custom audiences also delivered a 20% higher ROAS and over 244% more revenue per visitor. Mobexpert now uses these strategies for both acquisition and reactivation campaigns.
Omniconvert Reveal helped a large shoe retailer improve customer retention. The retailer used RFM segmentation to understand and nurture customers.... After 6 months of experimentation, they saw a 30% increase in customer retention. The solution blended technology and analytics services. This case shows how Omniconvert Reveal supports data-driven growth in retail.
Consumer Goods Case Studies and Customer Success Stories with Omniconvert
Avon Romania
- Consumer Goods
- Very Large
Bucharest, Romania
Omniconvert helped Avon Romania improve its online shopping experience. They ran over 100 A/B tests and 200 visual experiments on... avon.ro. Adding a hover effect to offers increased click-through rates by 6%. A new pop-up for product selection boosted add-to-cart rates by 37% and average order value by 48%. Trust benefits on product pages raised conversion rates by 7%. Newsletter overlays increased lead rates to 2.35%. Removing banner distractions led to a 4.65% higher conversion rate and 30% more revenue per visitor.
Omniconvert helped AVON Romania use gamification to boost engagement and average order value during Valentine’s Day. The Happiness Barometer rewarded... shoppers as they added more products to their cart, unlocking coupons and discounts at set milestones. The campaign increased conversion rates, with existing customers reaching the first milestone at 40.16%. The approach was later used in other countries. This case shows how eCommerce personalization and gamification can drive sales and customer satisfaction.
Apparel & Fashion Case Studies and Customer Success Stories with Omniconvert
AMALIN by Andreea Raicu
- Apparel & Fashion
- Small
Bucharest, Romania
Omniconvert helped AMALIN by Andreea Raicu, a Romanian fashion brand, improve email marketing results. The main challenge was to boost... newsletter KPIs and revenue by migrating from MailChimp to Klaviyo and redesigning emails. After implementing the new process, AMALIN saw a 4.1x increase in revenue from email marketing in Q4 2023. The project focused on optimizing email campaigns for better engagement and sales.
Internet Case Studies and Customer Success Stories with Omniconvert
OLX
- Internet
- Large
Amsterdam, Netherlands
Omniconvert helped OLX improve their digital marketing results. OLX wanted to increase revenue from email campaigns. They moved their email... marketing from MailChimp to Klaviyo. Omniconvert redesigned the emails and changed the sending process. As a result, OLX saw a 4.1x increase in revenue from email marketing in Q4 2023. This shows the impact of better email strategy and tools.