Customer data platform to simplify your customer data infrastructure
Latest Product Updates and Feature Enhancements on mParticle
Rokt mParticle Expands Access to Match Boost and Composable Audiences
Rokt mParticle has expanded access to its Match Boost and Composable Audiences features for all enterprise customers. These tools enhance marketing capabilities by improving match rates on platforms ...like Meta and Google, and allowing audience definition using both warehouse data and real-time signals. This strategic shift aims to address signal loss challenges and provide measurable impact in real-time, supporting stronger conversion rates and audience engagement.
Rokt, an ecommerce technology leader, enhances checkout relevance using its AI Brain. The system prioritizes customer experience by presenting relevant cross-sell opportunities during transactions, e...nsuring seamless checkout. Rokt's approach focuses on trust, conversion, and data privacy, using first-party data and AI to optimize customer interactions. The company recently partnered with major brands like PayPal and Macy's, and acquired Canal, mParticle, and Aftersell.
Strategic Partnerships and Integrations of mParticle
Fanatics Selects Rokt to Deliver AI-Powered Relevance for Sports Fans Globally
Fanatics has partnered with Rokt to enhance its global e-commerce experience using AI-driven technology. This collaboration will integrate Rokt's products like Rokt Pay+ and Rokt Thanks to deliver pe...rsonalized, relevant content and offers to sports fans. The partnership aims to boost engagement, unlock new revenue opportunities, and improve the fan shopping journey across Fanatics' platforms.
Mergers, Acquisitions, and Business Moves by mParticle
Rokt Expands Ecommerce Offering with Acquisition of Canal, Unlocking New Revenue Stream
Rokt has acquired Canal to expand its ecommerce offerings, introducing the Rokt Catalog product. This acquisition allows Rokt's partners to access a curated network of third-party inventory, enhancin...g the ecommerce checkout experience without the burden of logistics. Canal's co-founders will join Rokt's product leadership team to integrate Canal's distributed commerce infrastructure with Rokt's AI-driven suite, boosting relevance and revenue during transactions.
Funding News and Financial Performance of mParticle
Rokt hikes prices on key products, keeps eye on IPO window
Rokt plans to increase the minimum spend for its platform to $600,000 as it considers a public listing, inspired by Figma's successful IPO. This move aims to boost revenue per user, indicating Rokt's... strategic focus on financial growth ahead of a potential IPO.
Leadership and Executive Team Updates at mParticle
Rokt Appoints mParticle Leader Sam Dozor as Chief Technology Officer
Rokt has appointed Sam Dozor, former leader at mParticle, as its Chief Technology Officer. This move underscores Rokt's focus on enhancing its AI-driven platform for real-time decision-making in ecom...merce. Dozor will lead engineering efforts to accelerate platform capabilities, leveraging mParticle's customer data platform to optimize client interactions and drive revenue.
Rokt Names Former mParticle Executive Sam Dozor CTO as AI Reshapes ...
Rokt has appointed Sam Dozor, former mParticle executive, as CTO to enhance its AI-driven commerce platform. This move follows Rokt's acquisition of mParticle and aligns with the industry's shift tow...ards unified data and AI-powered decisioning systems. Dozor will lead engineering efforts to accelerate platform capabilities, emphasizing real-time customer interactions and transaction optimization.
Rokt Strengthens Leadership with Sam Dozor as New CTO to Drive AI ...
Rokt has appointed Sam Dozor as its new Chief Technology Officer to enhance its AI-driven software platform. With a background in developing mParticle, Dozor will focus on platform infrastructure and... security, aiming to make Rokt a leader in real-time data-driven decision-making. This move aligns with Rokt's strategy to integrate AI and customer data, facilitating rapid, revenue-generating actions for ecommerce clients.
Rokt Taps mParticle Veteran as CTO to Accelerate AI-Drive...
Rokt has appointed Sam Dozor, a former leader at mParticle, as its new Chief Technology Officer to enhance its AI-driven platform. This strategic hire aims to boost Rokt's real-time decisioning capab...ilities in the ecommerce sector. The company reported over $800 million in revenue for 2025 and is focusing on integrating mParticle's capabilities to maintain its competitive edge.
Rokt Strengthens Its Board and Advisory Group with Appointment of Veteran Financial Leaders
Rokt has appointed Datadog CFO David Obstler to its board and former Wise CFO Matt Briers as a board advisor. These strategic additions aim to enhance Rokt's financial and governance capabilities as ...it prepares for a potential IPO. Obstler will chair the audit committee, while Briers will serve as a board observer, both bringing extensive financial expertise to support Rokt's growth.
Rokt Strengthens Its Board and Advisory Group with Appointment of ...
Rokt has appointed Datadog CFO David Obstler to its board of directors and former Wise CFO Matt Briers as a board advisor and observer. These appointments aim to strengthen Rokt's governance as it pr...epares for a potential IPO. Obstler will chair the audit committee, and both executives bring extensive financial expertise to support Rokt's growth.
Rokt Strengthens Executive Leadership to Accelerate AI Innovation and ...
Rokt has appointed Reuben Kan as Chief Research Officer and Jon Humphrey as Senior Vice President of Operations & Advertising. These leadership changes aim to enhance AI innovation and operational ef...ficiency. Kan will focus on AI and research, while Humphrey will lead Rokt Ads and GTM delivery. These moves are part of Rokt's strategy to scale globally and push AI and ecommerce boundaries.
Awards, Recognitions, and Industry Achievements of mParticle
Rokt Featured in Gartner's 2026 Retail and Commerce Media Networks Guide
Rokt is highlighted in Gartner's 2026 Market Guide for Retail and Commerce Media Networks as a key player in postpurchase solutions. The company is set to power over 10 billion transactions in 2026, ...with 2025 revenue surpassing $800 million. Rokt's strategic partnerships and acquisitions, including Canal, mParticle, and Aftersell, bolster its position in the ecommerce ecosystem.
Rokt Named In The 2026 Gartner Market Guide For Retail And Commerce ...
Rokt has been included in the 2026 Gartner Market Guide for Retail and Commerce Media Networks for the first time. This recognition highlights Rokt's role in the expanding commerce media market, wher...e it helps over 50% of the top 200 global ecommerce companies generate incremental revenue during high-intent transaction moments. Rokt's AI processes over 10 billion transactions annually, optimizing customer experiences in real time.
Rokt has been recognized on the Financial Times' list of The Americas' Fastest Growing Companies 2026, highlighting its significant revenue growth from 2021 to 2024. This award underscores Rokt's com...mitment to enhancing ecommerce transactions through machine learning and AI.
