Customer data platform to simplify your customer data infrastructure
Latest Product Updates and Feature Enhancements on mParticle
Rokt Launches Generative AI Tool Ahead of Holiday Shopping Season to Maximize Return on Ad Spend for Advertisers During the Transaction Moment - Yahoo Finance
Rokt introduces a new AI tool to help advertisers improve their ad spending during holiday shopping at checkout times.
Mergers, Acquisitions, and Business Moves by mParticle
Rokt Expands Ecommerce Offering with Acquisition of Canal, Unlocking New Revenue Stream
Rokt has acquired Canal to expand its ecommerce offerings, introducing the Rokt Catalog product. This acquisition allows Rokt's partners to access a curated network of third-party inventory, enhancin...g the ecommerce checkout experience without the burden of logistics. Canal's co-founders will join Rokt's product leadership team to integrate Canal's distributed commerce infrastructure with Rokt's AI-driven suite, boosting relevance and revenue during transactions.
Rokt and mParticle Merge to Redefine Real-Time Relevance
Rokt and mParticle have merged, with Rokt investing $300 million to enhance real-time relevance in ecommerce and customer engagement, combining their expertise in ecommerce transactions with mParticl...e's customer data platform.
Funding News and Financial Performance of mParticle
Rokt hikes prices on key products, keeps eye on IPO window
Rokt plans to increase the minimum spend for its platform to $600,000 as it considers a public listing, inspired by Figma's successful IPO. This move aims to boost revenue per user, indicating Rokt's... strategic focus on financial growth ahead of a potential IPO.
