Latest News & Updates on MoEngage

MoEngage has launched Merlin AI Custom Agents, enhancing marketing automation with full visibility and marketer-defined guardrails. The agents integrate with external AI systems like Claude and ChatG...PT via the Model Context Protocol, allowing seamless coordination without custom integration. This launch aims to provide marketers with control and transparency in their AI-driven campaigns.
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MoEngage has launched Merlin AI Custom Agents, enabling CRM teams to build workflow agents using MoEngage data and tools. These agents can integrate with external AI systems like Claude and ChatGPT t...hrough the Model Context Protocol server. New features include in-app template generation, flow assistance, and campaign insights, enhancing marketing automation and customer engagement.
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MoEngage has launched the MCP Server, a secure connector that bridges the gap between standalone AI models and MoEngage's customer engagement platform. This server allows AI tools to access real-time... marketing data, enabling context-aware AI interactions. Marketers can now seamlessly analyze campaign performance and receive data-driven insights, enhancing customer engagement strategies.
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MoEngage and Boldest have formed a strategic partnership to offer a comprehensive AI-driven marketing solution for telecommunications operators. This collaboration integrates MoEngage's agentic custo...mer engagement platform with Boldest's cognitive marketing framework to address challenges like fragmented customer data and high churn rates. The joint solution aims to enhance personalized customer experiences and accelerate telecom growth through AI and real-time decision-making.
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MoEngage and VML have formed a strategic partnership to enhance customer engagement through MoEngage's insights-led platform. This collaboration combines VML's marketing expertise with MoEngage's tec...hnology, enabling brands to deliver personalized, AI-driven experiences across channels. The partnership focuses on real-time analytics, lifecycle marketing, and omnichannel orchestration to drive growth and retention in various industries, including retail, travel, and fintech.
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MoEngage and Databricks have formed a partnership to enhance customer data utilization for personalized marketing. This integration combines Databricks' data lakehouse architecture with MoEngage's an...alytics and engagement tools, enabling real-time, AI-driven customer journeys. The collaboration aims to improve marketing ROI, streamline data governance, and reduce campaign activation times.
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Appinventiv and MoEngage have formed a strategic partnership to enhance the banking customer experience by addressing data fragmentation and retention issues. Their solution integrates existing banki...ng systems, improving customer targeting, cross-selling, and regulatory reporting. This collaboration leverages MoEngage's customer engagement expertise and Appinventiv's fintech knowledge to offer scalable, secure digital infrastructure for banks.
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EaseMyTrip has partnered with MoEngage to enhance its customer engagement strategies. This collaboration aims to shift from broad-based communication to personalized traveler engagement, leveraging M...oEngage's Customer Data and Engagement Platform. The partnership will enable EaseMyTrip to unify customer insights for real-time, cross-channel journeys, enhancing customer satisfaction and lifetime value.
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MoEngage has acquired Aampe to integrate its reinforcement learning engine into MoEngage's platform, enhancing personalized marketing capabilities. This acquisition allows MoEngage to offer 1:1 agent...ic decisioning, enabling brands to deliver personalized messages at scale. Aampe's team will join MoEngage to lead Agentic Decisioning, and existing Aampe customers will benefit from MoEngage's resources.
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MoEngage has acquired San Francisco-based AI startup Aampe to enhance its customer engagement capabilities. Aampe's autonomous AI agents enable personalized messaging by optimizing content, timing, a...nd channels for individual users. This acquisition aligns with MoEngage's strategy to build an agentic customer engagement platform, integrating Aampe's technology to improve marketing workflows.
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MoEngage has acquired Aampe, an AI infrastructure company, to enhance its customer engagement platform with agentic decisioning capabilities. This acquisition allows MoEngage to integrate Aampe's rei...nforcement learning engine, providing 1:1 personalization at scale for B2C marketing teams. Aampe's team will join MoEngage to lead these initiatives, ensuring seamless service for existing Aampe customers.
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MoEngage has acquired AI startup Aampe to enhance its customer engagement capabilities. This acquisition aligns with MoEngage's strategy of deploying AI-driven solutions, aiming to provide a personal...ized AI agent for every customer.
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MoEngage acquires Aampe to enhance its customer engagement platform with agentic decisioning capabilities. This acquisition aims to overcome personalization challenges by deploying autonomous AI agen...ts for individual users, optimizing content delivery and engagement. Aampe's team will join MoEngage, and existing Aampe customers will benefit from expanded resources.
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MoEngage has acquired AI startup Aampe in an all-cash deal, aiming to enhance its customer engagement platform with Aampe's technology. Aampe's AI agents enable hyper-personalized messaging by assign...ing a dedicated agent to each customer, moving beyond traditional audience segmentation. This acquisition is part of MoEngage's strategy to attract enterprise customers from competitors like Salesforce and Adobe.
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MoEngage has acquired Aampe, a startup specializing in AI agents for personalized customer engagement. This acquisition aims to enhance MoEngage's capabilities by integrating Aampe's technology, whic...h processes over 200 billion decisions weekly for brands like Swiggy and Grab. The move highlights MoEngage's strategy to shift from traditional campaign management to continuous decision-making in customer engagement.
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MoEngage has completed an all-cash acquisition to integrate technology that enables the deployment of individual AI agents for personalized marketing. This strategic move aims to transform customer e...ngagement by focusing on one-to-one interactions, positioning MoEngage as a leader in AI-driven customer relationship management.
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MoEngage has acquired San Francisco-based startup Aampe in an all-cash deal. Aampe's technology assigns AI agents to personalize customer messaging. The acquisition aims to attract customers from com...petitors like Salesforce and Adobe. MoEngage serves over 1,350 brands globally and aims to enhance its AI capabilities in marketing.
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MoEngage has acquired San Francisco-based AI startup Aampe in an all-cash deal, rumored to be worth $50 million. The acquisition aims to enhance MoEngage's platform with Aampe's AI technology for per...sonalized messaging, potentially attracting clients from competitors like Salesforce. Aampe's team and client list, including Swiggy and Grab, will join MoEngage, bolstering its marketing automation capabilities.
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MoEngage has acquired Aampe, an AI infrastructure company, to enhance its customer engagement platform. This acquisition integrates Aampe's decisioning engine with MoEngage's capabilities, enabling p...ersonalized marketing at scale. Aampe's team will join MoEngage to lead agentic decisioning initiatives, providing brands with AI-driven customer engagement solutions.
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MoEngage has received approval from the National Company Law Tribunal (NCLT) for the reverse merger of its US entity, MoEngage Inc, with its Indian subsidiary, MoEngage India Pvt Ltd. This corporate ...restructuring is a key step towards a potential IPO, allowing the Indian subsidiary to inherit all assets and operations of the US entity.
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MoEngage has been recognized as a Leader in the 2026 IDC MarketScape for AI-Enabled Customer Data Platforms for B2C Users. This recognition highlights MoEngage's advancements in integrating data, AI ...decisioning, and execution for enterprise B2C brands. Key differentiators include warehouse-native architecture and privacy-first innovations, enabling seamless data activation and personalized communication.
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MoEngage has been recognized as a "Customers' Choice" in the 2026 Gartner Peer Insights Voice of the Customer for Email Marketing, based on verified user reviews. The platform scored high in product ...capabilities, support, and deployment experience, with 97% of users recommending it. This award highlights MoEngage's commitment to solving customer problems and enhancing its engagement platform.
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MoEngage has been recognized as a Visionary in the 2026 Gartner Magic Quadrant for Personalization Engines. This recognition highlights MoEngage's commitment to building customer-centric personalizat...ion solutions, leveraging AI decisioning and warehouse-native data activation. The platform empowers brands to create real-time, personalized customer experiences by integrating analytics and predictive insights.
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