Mintel On-Demand: Product updates, Customer stories, and Insights | 2026 Cuspera

Wunderman Thompson uses Mintel Reports, Mintel Trends, Mintel GNPD, and Mintel Market Dynamics to stay ahead in marketing and advertising. The agency relies on Mintel for competitor analysis, sector ...insights, and pitch preparation. Mintel helps their teams adapt to changing market needs and supports evidence-based brainstorming. Wunderman Thompson values Mintel's expert analysts for focused, actionable information.
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Whirlpool uses Mintel reports to help its marketing and commercial teams. The reports give key insights that are easy to share with different teams. The consumer research section is the most useful f...or many people at Whirlpool. The product team also finds value in the brand section for new ideas. Whirlpool uses these insights to make stories for retail partners and find new chances in the market.
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Coram used Mintel's market reports to help make important business decisions. The insights from Mintel helped Coram find trends and new opportunities. These reports also supported Coram in shaping th...eir sales process for both B2B and B2C markets. Coram found Mintel's data to be credible and essential for their work. The information helped them communicate better with wider markets and resellers.
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Gorilla Glue wanted to launch in the Italian market in August 2020. They used Mintel's Impact of Covid-19 DIY report for Italy to help with their launch. The report showed a shift in consumer demand ...to online shopping. This led Gorilla Glue to launch on Amazon earlier than planned. The report also helped them choose which DIY retailers to target for distribution in 2021. The market data supported their sales presentations to buyers.
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Mintel Reports and Mintel Trends help Mediacom understand consumer behavior and media use. Mediacom uses these tools to track how people adopt new technology and use social media. The agency relies o...n Mintel to keep up with fast changes in data and media. Mediacom's insight team uses Mintel to support planning and deliver deep market research for clients. This helps Mediacom influence the consumer journey and improve campaign results.
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Mintel GNPD, Reports, Market Sizes, and Trends help Solvay Home and Personal Care track market trends and product launches. Solvay uses Mintel to support product introductions and marketing in home a...nd personal care. The team receives trend presentations and reports that improve customer access and relationships. Solvay values Mintel's service and insights for global growth, especially in hair care and cleaning products.
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