Real-World Case Studies and Customer Success Stories with Madison Logic ABM

Madison Logic helped Genesys improve its account-based marketing (ABM) in LATAM. Genesys needed to connect better with its customers and... boost brand awareness. They used Madison Logic for ABM content syndication, display advertising, and LinkedIn ads. The easy integration let them run a multi-channel ABM strategy quickly. Genesys gained better audience insights and could measure engagement and conversion. This led to stronger demand generation and a direct impact on their sales pipeline.
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Madison Logic helped Flexential improve demand generation with account-based marketing tools. Flexential used ML Insights to find accounts in an... active buying cycle and added new quality contacts to campaigns. The team used ABM Content Syndication and ABM Display Advertising for targeted outreach. Flexential saw a 22% increase in registrations, website traffic, and leads, plus a 25% increase in conversations. Integration with Marketo streamlined lead management and improved sales communication.
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Madison Logic helped Endava use multi-channel ABM to boost demand generation. Endava used ABM Content Syndication and ABM Display Advertising... powered by ML Insights. This approach drove over 40% of top-of-funnel contacts into their pipeline. Endava achieved a 30X ROI on its influenced pipeline. The team expanded efforts with ABM Social Advertising on LinkedIn. Madison Logic enabled Endava to deliver targeted content and improve sales conversations.
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Dell Technologies used Madison Logic's ML Insights to improve their account-based marketing. They needed better data to target the right... accounts and decision-makers. Madison Logic helped them find in-market accounts and deliver relevant content. The Dell team used ABM Content Syndication and the ML Platform to track campaign performance. This partnership helped Dell move deals faster and build a stronger ABM strategy.
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Madison Logic helped ContinuumCloud improve their account-based marketing. The team used ML Insights to find and target the right accounts.... They activated multi-channel campaigns with ABM Content Syndication and LinkedIn Ads. This approach increased average campaign influence by 10%. They also reduced the average cost-revenue ratio for new business opportunities by 60%. The sales and marketing teams now work better together and use resources more efficiently.
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Madison Logic helped Akamai Technologies use ML Insights to find accounts ready to buy. Akamai used ABM Display Advertising and... ABM Content Syndication to reach key decision makers. The team saw more engaged contacts, higher click-through rates, and more leads. Madison Logic’s support team made a big difference. Akamai lowered their cost per lead and drove quality site traffic.
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Amilia used Madison Logic’s ABM Content Syndication and ABM Display Advertising to reach high-value prospects. They segmented audiences by intent... and used display ads and LinkedIn for targeted messaging. Integrations with HubSpot and Salesforce gave real-time engagement insights. Amilia exceeded their pipeline target by 746%. Website traffic increased by 265%, mainly from display ad retargeting. 30% of pipeline was influenced by campaigns run through Madison Logic.
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Madison Logic helped Adobe improve their account-based marketing (ABM) with a data-driven, multi-channel approach. Adobe used Madison Logic to reach... the right customers at the right time and align marketing with sales and business development. The solution gave Adobe better insights into campaign performance and allowed them to optimize their engagement strategy. Adobe gained more visibility into lead volume, opportunities, and marketing-driven revenue. The team also saw a decrease in cost per lead and an increase in conversion from leads to sales-accepted opportunities.
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Madison Logic helped CrowdStrike improve their account-based marketing with ML Insights. CrowdStrike used AI-powered data to find and target the... right buyers. They used ABM Content Syndication and Display Advertising to reach key accounts. The team saw above benchmark lead-to-contact conversions and pipeline growth. CrowdStrike credits Madison Logic for fast, data-driven results and strong campaign management.
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AgentSync used Madison Logic's ABM Content Syndication, ABM Display Advertising, and ABM Social Advertising with LinkedIn to reach their target audience in the insurance industry. The challenge was... to get their content in front of the right accounts and identify those most likely to engage. Madison Logic provided a multi-channel approach and intent data to help AgentSync connect with key accounts. This strategy influenced over 40 opportunities and added about $9.6 million to their pipeline. AgentSync achieved a 116% ROI from their ABM efforts with Madison Logic.
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Madison Logic helped DEPT, a global marketing and technology agency, improve their account-based marketing (ABM) strategy. DEPT used ABM Display... Advertising and ABM Content Syndication to reach high-value prospects and speed up pipeline generation. The ML Insights platform gave DEPT deep analytics and real-time lead access through integrations with Pardot and Salesforce. This reduced lead nurturing time and shortened the sales cycle by weeks. Madison Logic became one of DEPT’s top five marketing channels, driving strong pipeline and revenue growth.
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Madison Logic helped Shell Lubricant Solutions improve their account-based marketing. Shell used ML Insights, ABM Content Syndication, and ABM Display... Advertising to target accounts with data-driven strategies. The team became more strategic and efficient in reaching decision-makers. Marketing and sales alignment improved, leading to better targeting and faster sales pipeline progression. Shell values the market intelligence and guidance from Madison Logic for optimizing their ABM programs.
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Madison Logic helped LinkedIn improve brand measurement and prove marketing value. Ty Heath from LinkedIn explains how the 95-5 Rule... highlights brand impact early in the buying journey. The CMO Scorecard helped show the value of brand investment. A strong brand made it easier for sales teams to engage and convert prospects. LinkedIn used Madison Logic to focus on long-term brand growth, not just short-term buyers.
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Madison Logic helped Zilliant, Inc. transform marketing from a cost center to a profit center. After integrating Madison Logic's account-based... marketing and content syndication, Zilliant saw a 63% increase in marketing qualified leads and a 42% rise in opportunities created. The company allocated 80% of its marketing budget to Madison Logic. Sales and marketing alignment improved, and lead generation campaigns delivered higher conversion rates. Zilliant surpassed its 2019 goal by July, driving measurable growth with Madison Logic's ABM platform.
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