Genesys
- Information Technology And Services
- Large
Daly City, USA
Genesys used Madison Logic to improve its account-based marketing. The team wanted to reach target accounts with content that matched... each stage of the funnel. Madison Logic provided global, scalable ABM content syndication and intent data. Genesys captured more unique leads and sourced new opportunities in less than six months. The partnership helped Genesys drive marketing ROI and plan for deeper ABM strategies.
Flexential
- Information Technology And Services
- Large
Madison Logic helped Flexential boost registrations by 22%. Flexential used account-based marketing and intent data to target the right accounts.... The team used ML Insights to find new quality contacts and ran multi-channel campaigns. Integrating Marketo with Madison Logic improved lead routing and nurturing. Flexential also saw a 25% increase in conversations.
Genesys
- Information Technology And Services
- Very Large
Madison Logic helped Genesys improve its account-based marketing (ABM) in LATAM. Genesys used Madison Logic for content syndication, display, and... LinkedIn advertising. The easy integration let Genesys run a multi-channel ABM strategy fast. The team gained better audience insights and tracked engagement and conversion metrics. This approach improved demand generation and showed a direct impact on pipeline.
Dell Technologies
- Information Technology And Services
- Very Large
Dell Technologies used Madison Logic's ML Insights and ABM Content Syndication to target key accounts and deliver relevant content. The team gained... better access to engagement signals and research data, helping them identify accounts most likely to buy. This data-driven ABM strategy improved campaign performance and ROI. Dell moved deals faster by personalizing experiences and prioritizing decision-makers.
ContinuumCloud
- Information Technology And Services
- Medium
Madison Logic helped ContinuumCloud boost average campaign influence by 10%. The team used ML Insights to target accounts and optimize... account-based marketing. They integrated Pardot and Salesforce for better lead scoring and sales alignment. ABM Content Syndication and LinkedIn Ads drove consistent messaging. The cost-revenue ratio for new business opportunities dropped by 60%. Dedicated customer support ensured efficient, impactful campaigns.
Akamai Technologies
- Information Technology And Services
- Very Large
Madison Logic helped Akamai Technologies use intent data to improve their account-based marketing. Akamai used ML Insights to find in-market... accounts and target them with ABM display advertising and content syndication. This approach led to more engaged contacts, higher click-through rates, and more leads. Akamai also saw lower cost per lead and valued Madison Logic's customer support. The team recommends Madison Logic for its expertise and support in ABM.
Endava
- Information Technology And Services
- Large
Madison Logic helped Endava use multi-channel ABM to boost marketing ROI. Endava used ABM Content Syndication and ABM Display Advertising... to target accounts and generate leads. Over 40% of top-of-funnel contacts entered their pipeline. Endava achieved 30x ROI on its influenced pipeline. The team now plans to expand with ABM Social Advertising on LinkedIn.
ContinuumCloud
- Information Technology And Services
- Medium
Tampa, USA
Madison Logic helped ContinuumCloud boost average campaign influence by 10%. The team used ML Insights to identify and prioritize target... accounts. They activated a multi-channel ABM strategy, including LinkedIn ads and content syndication. This approach improved sales and marketing alignment and reduced resource waste. The cost-revenue ratio for new business opportunities dropped by 60%.
Akamai Technologies
- Information Technology And Services
- Very Large
Cambridge, USA
Akamai Technologies used Madison Logic to improve their account-based marketing. They faced long buying cycles and complex buying committees. Madison... Logic provided intent data and a multi-channel approach. Akamai used ML Insights to find in-market accounts and target them with display ads and content syndication. This led to more engaged contacts, higher click-through rates, and lower cost per lead.
Endava
- Information Technology And Services
- Large
London, UK
Endava used Madison Logic to run multi-channel account-based marketing campaigns. They combined their own account data with Madison Logic’s ML... Insights to target and engage leads. Over 40% of their top-of-funnel contacts moved into their pipeline. They achieved a 30x ROI on influenced pipeline. The team expanded their efforts to include social advertising with LinkedIn.
Genesys
- Information Technology And Services
- Large
Daly City, USA
Genesys used Madison Logic to improve its account-based marketing in LATAM. The team integrated content syndication, display, and LinkedIn ads... for a multi-channel ABM strategy. Madison Logic's platform made LinkedIn integration easy and fast. Genesys gained better audience insights and improved demand generation. The ABM strategy led to higher engagement and a direct impact on pipeline.
Flexential
- Information Technology And Services
- Medium
Charlotte, USA
Flexential used Madison Logic to improve their account-based marketing. They gained access to better intent data and a large, diverse... contact database. This helped them target the right accounts and personalize content. Flexential saw a 22% increase in registrations, website traffic, and leads. They also had a 25% increase in conversations. Integration with Marketo made lead nurturing and sales communication easier.
Dell Technologies
- Information Technology And Services
- Very Large
Round Rock, USA
Dell Technologies used Madison Logic to improve their account-based marketing. The team gained better insights into which accounts were most... likely to buy. They used data to target key decision-makers and deliver relevant content. This helped move deals faster and increased confidence in their marketing strategy. The partnership led to more personalized experiences for customers at every stage of the funnel.
Computer Software Case Studies and Customer Success Stories with Madison Logic ABM
Marketo
- Computer Software
- Large
San Mateo, USA
Marketo used Madison Logic to boost engagement and brand awareness. They ran content syndication, intent data, and display advertising campaigns.... The partnership helped Marketo save time and reach more accounts. Marketo engaged accounts at scale using Madison Logic’s data-driven solutions. The case highlights improved marketing results for Marketo.
Marketo used Madison Logic to boost engagement and brand awareness. They ran a campaign with content syndication, intent data, and... display ads. The solution helped Marketo save time and reach more accounts. Marketo engaged accounts at scale using Madison Logic's data-driven approach. The campaign increased efficiency and improved marketing results.
CA Technologies used Madison Logic to improve their ABM program. The company wanted to optimize account-based marketing. Madison Logic helped... them craft a better ABM strategy. The partnership focused on data-driven solutions. CA Technologies saw benefits in their marketing approach.
Madison Logic helped Adobe use data-driven account-based marketing to reach the right customers at the right time. Adobe's team gained... better insights into campaign performance and optimized their engagement strategy. They used audience insights and cross-channel optimization to create more personalized experiences. The solution improved visibility into lead volume, opportunities, and marketing-driven revenue. Adobe saw decreased cost per lead and higher conversion rates from leads to sales-accepted opportunities.
Madison Logic helped Amilia exceed their pipeline target by 746%. Amilia used ABM Content Syndication and ABM Display Advertising to... reach high-value prospects. Integrations with HubSpot and Salesforce gave Amilia real-time engagement insights. Website traffic increased by 265% from display ad retargeting. Amilia saw 30% of pipeline influenced by Madison Logic campaigns.
Madison Logic helped TeamQuest Corporation use intent data to improve their B2B email campaigns. TeamQuest had tried marketing automation but... did not see good results. By using intent data, they targeted prospects better. Their first email campaign with this approach saw a 248% increase in clickthrough rate. The forwarding rate went up by more than 400%. This shows the power of intent data for B2B marketing.
Madison Logic helped Zilliant, Inc. transform marketing from a cost center to a profit center. After integrating Madison Logic's account-based... marketing and content syndication, Zilliant saw a 63% increase in marketing qualified leads and a 42% rise in opportunities created. The company allocated 80% of its marketing budget to Madison Logic. Sales and marketing alignment improved, and lead generation campaigns delivered higher conversion rates. Zilliant surpassed its 2019 goal by July, driving measurable growth with Madison Logic's ABM platform.
Amilia used Madison Logic to boost their pipeline by 746%. They needed to reach high-value prospects and improve lead quality.... Madison Logic helped them run a multi-channel ABM strategy with content syndication and display ads. Integrations with HubSpot and Salesforce gave real-time engagement insights. Amilia saw a 265% increase in website traffic and 30% of pipeline influenced by these campaigns.
Adobe used Madison Logic to improve their account-based marketing. They wanted to reach the right customers with the right message.... Madison Logic gave them data and insights to target in-market accounts. Adobe used these insights to personalize experiences and optimize campaigns. They now have better visibility into lead volume, opportunities, and marketing-driven revenue. This helped them lower cost per lead and increase conversions to sales opportunities.
Madison Logic helped CrowdStrike improve account-based marketing with ML Insights. CrowdStrike used data-driven ABM to find and target the best... accounts. The team used ABM Content Syndication and Display Advertising to reach key buyers. They saw above benchmark lead-to-contact conversions and pipeline growth. CrowdStrike credits Madison Logic for data precision and campaign effectiveness.
CrowdStrike used Madison Logic's data-driven ABM to improve lead targeting. They unified data sources to score accounts and prioritize those... most likely to buy. The team used content syndication and display advertising to reach key personas. This approach led to above benchmark lead-to-contact conversions and pipeline growth. CrowdStrike credits Madison Logic for precision, speed, and campaign effectiveness.
Insurance Case Studies and Customer Success Stories with Madison Logic ABM
AgentSync
- Insurance
- Medium
AgentSync used Madison Logic's ABM Content Syndication, Display Advertising, and LinkedIn Social Advertising to reach niche insurance audiences. The team leveraged... ML Insights and the ML Platform to identify target accounts and deliver relevant content. This strategy influenced over 40 opportunities and added about $9.6 million to their pipeline. AgentSync achieved a 116% ROI from their ABM efforts. Madison Logic helped AgentSync connect with high-propensity accounts and optimize their sales cycle.
AgentSync used Madison Logic to boost their account-based marketing. They needed to reach niche insurance audiences and identify high-potential accounts.... Madison Logic provided multi-channel ABM, including content syndication and LinkedIn ads. This helped AgentSync influence over 40 opportunities and add $9.6 million to their pipeline. They achieved a 116% ROI from their ABM strategy.
Madison Logic helped DEPT, a global marketing and technology agency, improve their account-based marketing (ABM) results. DEPT used ABM Display... Advertising and ABM Content Syndication to reach high-value prospects and speed up pipeline generation. The ML Insights platform gave DEPT deep analytics and real-time lead access through Pardot and Salesforce integrations. Madison Logic became one of DEPT’s top five marketing channels, reducing lead nurturing time and shortening the sales cycle by weeks.
DEPT used Madison Logic to improve their account-based marketing. They combined ABM display advertising and content syndication to reach high-value... prospects. Madison Logic’s ML Insights platform gave DEPT deep analytics and real-time lead data. Integrations with Pardot and Salesforce helped DEPT nurture leads faster. Madison Logic became one of DEPT’s top five marketing channels and shortened their sales cycle by weeks.
Oil & Energy Case Studies and Customer Success Stories with Madison Logic ABM
Shell Lubricant Solutions
- Oil & Energy
- Very Large
Madison Logic helped Shell Lubricant Solutions use data-driven insights for account-based marketing. Shell improved targeting and content strategy with ML... Insights, ABM Content Syndication, and ABM Display Advertising. The team aligned marketing and sales, focusing on accounts with high potential. This led to faster sales pipeline progression and better resource efficiency. Shell values Madison Logic for strategic guidance and market intelligence.
Shell Lubricant Solutions
- Oil & Energy
- Very Large
Madison Logic helped Shell Lubricant Solutions use data-driven ABM strategies. Shell used ML Insights, ABM Content Syndication, and ABM Display... Advertising to target accounts more effectively. The team improved sales and marketing alignment and focused on accounts that mattered. Shell saw faster sales pipeline progression and better resource efficiency. Katrina Kilgas recommends Madison Logic for B2B marketers starting with ABM.
Internet Case Studies and Customer Success Stories with Madison Logic ABM
LinkedIn
- Internet
Madison Logic helped LinkedIn improve brand measurement and prove marketing value. Ty Heath from LinkedIn explains how the 95-5 Rule... highlights brand impact early in the buying journey. The CMO Scorecard helped show the value of brand investment. A strong brand made it easier for sales teams to engage and convert prospects. LinkedIn used Madison Logic to focus on long-term brand growth, not just short-term buyers.
