Vanilla by Higher Logic
- Information Technology And Services
- Medium
Arlington, USA
Vanilla by Higher Logic used Madison Logic to improve account engagement with a multi-channel ABM strategy. They identified and prioritized... accounts showing strong buying signals. This led to a 50% increase in pipeline contribution and a 217% rise in account penetration. The average deal size grew by 118%. The marketing team now hands off more qualified leads to sales, boosting revenue and sales pipeline growth.
Silverline
- Information Technology And Services
- Medium
New York, USA
Silverline used Madison Logic to improve their account-based marketing. Before, they struggled to personalize messages for prospects. Madison Logic integrated... easily with their sales and marketing tools. Silverline saw an 18% faster lead nurture path and a 9% increase in lead conversion rates. Opportunities moved 7.5% faster between stages. They closed deals 22% faster and achieved a 195% return on advertising spend.
PGi used Madison Logic's ABM platform to run account-based marketing campaigns. Their old lead-based attribution missed key interactions and failed... to show the true impact of these campaigns. By integrating Bizible's account-based attribution, PGi gained full visibility into the customer journey and Madison Logic's influence. This new insight revealed that Madison Logic campaigns generated 16 times more opportunity value than previously reported. PGi achieved over 350% ROI on their Madison Logic ABM program spend.
M-Files
- Information Technology And Services
- Medium
Tampere, Finland
M-Files used Madison Logic’s platform to measure ABM campaigns across LinkedIn, content syndication, and display ads. The integration with LinkedIn... Marketing Analytics API let them see engagement data from all channels in one place. This helped the marketing team optimize campaigns and share insights with sales. As a result, M-Files increased ROI, engagement, and customer retention.
Limelight Networks
- Information Technology And Services
- Medium
Scottsdale, USA
Limelight Networks used the Madison Logic platform to improve their account-based marketing. The company wanted better results from their ABM... campaigns. Madison Logic provided data-driven solutions. Limelight Networks saw success in their marketing efforts. The case highlights the benefits of using Madison Logic for ABM.
Limelight Networks
- Information Technology And Services
- Medium
Scottsdale, USA
Madison Logic helped Limelight Networks shift from lead-based marketing to a full account-based marketing (ABM) strategy. Limelight used Madison Logic’s... ML Data Cloud and intent data to identify and prioritize top accounts. They integrated content syndication, display advertising, and LinkedIn campaigns to engage buying committees. In 2019, 90% of opportunities with target accounts had marketing influence, mostly through Madison Logic. Limelight now proves marketing ROI and aligns sales and marketing for faster conversions.
VMware
- Information Technology And Services
- Very Large
Palo Alto, USA
VMware moved from a leads and MQL approach to an opportunity-centric MQA focus. Beth Redpath Katz led her team through... a careful transition, validating data and securing stakeholder buy-in. This shift allowed the team to align marketing efforts with accounts that matter most to sales. The new model improved marketing and sales alignment. The process took longer but delivered better business results.
Cisco
- Information Technology And Services
- Very Large
San Jose, USA
Cisco used Madison Logic to improve their ABM targeting for Webex. They needed to reach executives at target accounts with... the right messages. The team integrated Salesforce to personalize account experiences and optimize messaging at each stage. They measured engagement and conversion to see direct impact on their sales pipeline. The ABM strategy helped Cisco influence revenue and pipeline results.
M-Files
- Information Technology And Services
- Medium
Tampere, Finland
M-Files used Madison Logic’s platform to measure ABM campaigns across content syndication, display, and LinkedIn. The integration with LinkedIn Marketing... Analytics API let them see engagement data from all channels in one place. This helped the marketing team optimize campaigns and share key account data with sales. As a result, M-Files increased ROI, engagement, and customer retention. The team now makes smarter decisions and closes deals faster.
Silverline
- Information Technology And Services
- Medium
New York, USA
Silverline used Madison Logic to improve account-based marketing. Before, they struggled to personalize messages and time outreach. Madison Logic integrated... easily with their sales and marketing tools. Silverline saw an 18% faster lead nurture path and a 9% higher lead conversion rate. They also cut opportunity stage time by 7.5% and closed deals 22% faster. Their return on advertising spend reached 195%.
Vanilla by Higher Logic
- Information Technology And Services
- Medium
Arlington, USA
Vanilla by Higher Logic used Madison Logic to improve account engagement with a multi-channel ABM strategy. They identified and prioritized... accounts showing strong buying signals using ML Insights. This approach increased pipeline contribution for target accounts by 50% and account penetration by 217%. The average deal size grew by 118%. The marketing team now hands off more qualified leads to sales, boosting revenue and sales pipeline growth.
PGi used Madison Logic’s ABM platform to run account-based marketing campaigns. Their old lead-based attribution missed key interactions, making it... hard to prove ROI. By integrating Bizible’s account-based attribution, PGi gained full visibility into the customer journey and Madison Logic’s impact. This revealed their Madison Logic campaigns generated 16x more opportunity value than previously reported and delivered over 350% ROI. The new insights made Madison Logic a key part of PGi’s marketing strategy.
Limelight Networks
- Information Technology And Services
- Medium
Scottsdale, USA
Limelight Networks used the Madison Logic platform to improve their account-based marketing. The company partnered with Madison Logic to drive... ABM success. The case highlights how data-driven solutions helped Limelight Networks reach their goals. The story focuses on the benefits of using Madison Logic for targeted marketing. Results and specific metrics are not detailed in the content.
Limelight Networks
- Information Technology And Services
- Medium
Scottsdale, USA
Madison Logic helped Limelight Networks improve sales and marketing alignment with account-based marketing. Limelight used Madison Logic’s data and intent... tools to target and engage the best accounts. They tracked marketing influence on pipeline and proved ROI. In 2019, 90% of opportunities with target accounts had marketing influence, mostly through Madison Logic. Limelight now creates brand awareness and engagement throughout the sales cycle. Sales teams can prioritize outreach based on real account activity.
Genesys
- Information Technology And Services
- Large
Daly City, USA
Genesys used Madison Logic to improve its account-based marketing. The team wanted to reach target accounts with content that matched... each stage of the funnel. Madison Logic provided global, scalable ABM content syndication and intent data. Genesys captured more unique leads and sourced new opportunities in less than six months. The partnership helped Genesys drive marketing ROI and plan for deeper ABM strategies.
Flexential
- Information Technology And Services
- Large
Madison Logic helped Flexential boost registrations by 22%. Flexential used account-based marketing and intent data to target the right accounts.... The team used ML Insights to find new quality contacts and ran multi-channel campaigns. Integrating Marketo with Madison Logic improved lead routing and nurturing. Flexential also saw a 25% increase in conversations.
Genesys
- Information Technology And Services
- Very Large
Madison Logic helped Genesys improve its account-based marketing (ABM) in LATAM. Genesys used Madison Logic for content syndication, display, and... LinkedIn advertising. The easy integration let Genesys run a multi-channel ABM strategy fast. The team gained better audience insights and tracked engagement and conversion metrics. This approach improved demand generation and showed a direct impact on pipeline.
Dell Technologies
- Information Technology And Services
- Very Large
Dell Technologies used Madison Logic's ML Insights and ABM Content Syndication to target key accounts and deliver relevant content. The team gained... better access to engagement signals and research data, helping them identify accounts most likely to buy. This data-driven ABM strategy improved campaign performance and ROI. Dell moved deals faster by personalizing experiences and prioritizing decision-makers.
ContinuumCloud
- Information Technology And Services
- Medium
Madison Logic helped ContinuumCloud boost average campaign influence by 10%. The team used ML Insights to target accounts and optimize... account-based marketing. They integrated Pardot and Salesforce for better lead scoring and sales alignment. ABM Content Syndication and LinkedIn Ads drove consistent messaging. The cost-revenue ratio for new business opportunities dropped by 60%. Dedicated customer support ensured efficient, impactful campaigns.
Endava
- Information Technology And Services
- Large
Madison Logic helped Endava use multi-channel ABM to boost marketing ROI. Endava used ABM Content Syndication and ABM Display Advertising... to target accounts and generate leads. Over 40% of top-of-funnel contacts entered their pipeline. Endava achieved 30x ROI on its influenced pipeline. The team now plans to expand with ABM Social Advertising on LinkedIn.
Akamai Technologies
- Information Technology And Services
- Very Large
Madison Logic helped Akamai Technologies use intent data to improve their account-based marketing. Akamai used ML Insights to find in-market... accounts and target them with ABM display advertising and content syndication. This approach led to more engaged contacts, higher click-through rates, and more leads. Akamai also saw lower cost per lead and valued Madison Logic's customer support. The team recommends Madison Logic for its expertise and support in ABM.
Flexential
- Information Technology And Services
- Medium
Charlotte, USA
Flexential used Madison Logic to improve their account-based marketing. They gained access to better intent data and a large, diverse... contact database. This helped them target the right accounts and personalize content. Flexential saw a 22% increase in registrations, website traffic, and leads. They also had a 25% increase in conversations. Integration with Marketo made lead nurturing and sales communication easier.
Genesys
- Information Technology And Services
- Large
Daly City, USA
Genesys used Madison Logic to improve its account-based marketing in LATAM. The team integrated content syndication, display, and LinkedIn ads... for a multi-channel ABM strategy. Madison Logic's platform made LinkedIn integration easy and fast. Genesys gained better audience insights and improved demand generation. The ABM strategy led to higher engagement and a direct impact on pipeline.
ContinuumCloud
- Information Technology And Services
- Medium
Tampa, USA
Madison Logic helped ContinuumCloud boost average campaign influence by 10%. The team used ML Insights to identify and prioritize target... accounts. They activated a multi-channel ABM strategy, including LinkedIn ads and content syndication. This approach improved sales and marketing alignment and reduced resource waste. The cost-revenue ratio for new business opportunities dropped by 60%.
Endava
- Information Technology And Services
- Large
London, UK
Endava used Madison Logic to run multi-channel account-based marketing campaigns. They combined their own account data with Madison Logic’s ML... Insights to target and engage leads. Over 40% of their top-of-funnel contacts moved into their pipeline. They achieved a 30x ROI on influenced pipeline. The team expanded their efforts to include social advertising with LinkedIn.
Dell Technologies
- Information Technology And Services
- Very Large
Round Rock, USA
Dell Technologies used Madison Logic to improve their account-based marketing. The team gained better insights into which accounts were most... likely to buy. They used data to target key decision-makers and deliver relevant content. This helped move deals faster and increased confidence in their marketing strategy. The partnership led to more personalized experiences for customers at every stage of the funnel.
Akamai Technologies
- Information Technology And Services
- Very Large
Cambridge, USA
Akamai Technologies used Madison Logic to improve their account-based marketing. They faced long buying cycles and complex buying committees. Madison... Logic provided intent data and a multi-channel approach. Akamai used ML Insights to find in-market accounts and target them with display ads and content syndication. This led to more engaged contacts, higher click-through rates, and lower cost per lead.
Computer Software Case Studies and Customer Success Stories with Madison Logic ABM
Mimecast
- Computer Software
- Large
London, UK
Mimecast used Madison Logic to run account-based marketing programs. They combined lead generation with display advertising. This approach helped reach... 60% of their target audience. Over 11,000 people visited their website in one quarter. They engaged 412 unique organizations and delivered more than 500 leads. The partnership focused on customer success and strong marketing results.
Marketo used Madison Logic’s ActivateABM platform to reach key global accounts and expand beyond North America. Madison Logic’s intent data... helped Marketo identify and engage decision-makers researching marketing automation. The solution enabled Marketo to deliver targeted content, increase engagement, and generate more leads. Sales teams prioritized high-value accounts and had more relevant conversations. Marketo closed sales faster and increased revenue with Madison Logic’s account-based marketing tools.
Madison Logic helped Zilliant turn marketing into a profit center. Zilliant used Madison Logic for account-based marketing and content syndication.... They saw a 62% increase in marketing qualified leads quarter over quarter and year over year. Opportunities created rose by 42%. Zilliant now allocates 80% of its marketing budget to Madison Logic. Sales and marketing alignment improved, and lead conversion rates increased.
Salesforce used Madison Logic to improve marketing spend effectiveness. The team used intent data and ABM content syndication to target... the right accounts. This approach helped deliver personalized messages and increased account engagement. Salesforce saw better ROI from their multi-channel ABM strategy. The partnership included integration between Madison Logic and Salesforce CRM. Marketers could more easily identify pipeline opportunities and measure marketing impact.
Marketo used Madison Logic’s ActivateABM platform to reach new global accounts. They targeted decision-makers with content syndication and display ads.... Intent data helped sales teams find the right prospects and have better conversations. Marketo increased engagement and awareness in key accounts. They closed sales faster and grew revenue in new markets.
Madison Logic helped Zilliant turn marketing into a profit center. Zilliant used Madison Logic for account-based marketing and content syndication.... They saw a 62% increase in marketing qualified leads quarter over quarter and year over year. Opportunities created rose by 42%. Zilliant now allocates 80% of its marketing budget to Madison Logic. Sales and marketing alignment improved, and lead conversion rates increased.
Mimecast used Madison Logic to boost awareness of their email security solutions. They ran account-based marketing programs that combined lead... generation and display advertising. Madison Logic helped Mimecast reach 60% of their target audience in one quarter. Over 11,000 people visited Mimecast’s website and 500 leads were delivered from 412 unique organizations. Mimecast values Madison Logic’s focus on customer success and ongoing partnership.
Marketo used Madison Logic to boost engagement and brand awareness. They ran content syndication, intent data, and display advertising campaigns.... The partnership helped Marketo save time and reach more accounts. Marketo engaged accounts at scale using Madison Logic’s data-driven solutions. The case highlights improved marketing results for Marketo.
Marketo used Madison Logic to boost engagement and brand awareness. They ran a campaign with content syndication, intent data, and... display ads. The solution helped Marketo save time and reach more accounts. Marketo engaged accounts at scale using Madison Logic's data-driven approach. The campaign increased efficiency and improved marketing results.
CA Technologies used Madison Logic to improve their ABM program. The company wanted to optimize account-based marketing. Madison Logic helped... them craft a better ABM strategy. The partnership focused on data-driven solutions. CA Technologies saw benefits in their marketing approach.
Madison Logic helped Adobe use data-driven account-based marketing to reach the right customers at the right time. Adobe's team gained... better insights into campaign performance and optimized their engagement strategy. They used audience insights and cross-channel optimization to create more personalized experiences. The solution improved visibility into lead volume, opportunities, and marketing-driven revenue. Adobe saw decreased cost per lead and higher conversion rates from leads to sales-accepted opportunities.
Madison Logic helped Amilia exceed their pipeline target by 746%. Amilia used ABM Content Syndication and ABM Display Advertising to... reach high-value prospects. Integrations with HubSpot and Salesforce gave Amilia real-time engagement insights. Website traffic increased by 265% from display ad retargeting. Amilia saw 30% of pipeline influenced by Madison Logic campaigns.
Madison Logic helped TeamQuest Corporation use intent data to improve their B2B email campaigns. TeamQuest had tried marketing automation but... did not see good results. By using intent data, they targeted prospects better. Their first email campaign with this approach saw a 248% increase in clickthrough rate. The forwarding rate went up by more than 400%. This shows the power of intent data for B2B marketing.
Madison Logic helped Zilliant, Inc. transform marketing from a cost center to a profit center. After integrating Madison Logic's account-based... marketing and content syndication, Zilliant saw a 63% increase in marketing qualified leads and a 42% rise in opportunities created. The company allocated 80% of its marketing budget to Madison Logic. Sales and marketing alignment improved, and lead generation campaigns delivered higher conversion rates. Zilliant surpassed its 2019 goal by July, driving measurable growth with Madison Logic's ABM platform.
Amilia used Madison Logic to boost their pipeline by 746%. They needed to reach high-value prospects and improve lead quality.... Madison Logic helped them run a multi-channel ABM strategy with content syndication and display ads. Integrations with HubSpot and Salesforce gave real-time engagement insights. Amilia saw a 265% increase in website traffic and 30% of pipeline influenced by these campaigns.
Adobe used Madison Logic to improve their account-based marketing. They wanted to reach the right customers with the right message.... Madison Logic gave them data and insights to target in-market accounts. Adobe used these insights to personalize experiences and optimize campaigns. They now have better visibility into lead volume, opportunities, and marketing-driven revenue. This helped them lower cost per lead and increase conversions to sales opportunities.
Mary Dantzler uses a data-driven approach to account-based marketing. She leverages intent data to target in-market accounts with relevant messages.... Her team surrounds buying committees with the right content at the right time. By layering intent data with account lists, they improve audience targeting. This strategy helps reach buyers when they are ready to purchase.
JustMedia used Madison Logic to run a data-driven ABM program. The campaign focused on intent-driven lead generation and display advertising.... Madison Logic helped JustMedia target the right accounts. The program improved lead quality and engagement. The case highlights the value of ABM and intent data for marketing success.
JustMedia used Madison Logic to run a data-driven ABM program. The campaign focused on intent-driven lead generation and display advertising.... Madison Logic provided tools to target the right accounts. JustMedia improved their lead generation results. The infographic shows how data and intent signals helped the campaign succeed.
Madison Logic helped DEPT, a global marketing and technology agency, improve their account-based marketing (ABM) results. DEPT used ABM Display... Advertising and ABM Content Syndication to reach high-value prospects and speed up pipeline generation. The ML Insights platform gave DEPT deep analytics and real-time lead access through Pardot and Salesforce integrations. Madison Logic became one of DEPT’s top five marketing channels, reducing lead nurturing time and shortening the sales cycle by weeks.
DEPT used Madison Logic to improve their account-based marketing. They combined ABM display advertising and content syndication to reach high-value... prospects. Madison Logic’s ML Insights platform gave DEPT deep analytics and real-time lead data. Integrations with Pardot and Salesforce helped DEPT nurture leads faster. Madison Logic became one of DEPT’s top five marketing channels and shortened their sales cycle by weeks.
Oil & Energy Case Studies and Customer Success Stories with Madison Logic ABM
Shell Lubricant Solutions
- Oil & Energy
- Very Large
London, UK
Shell Lubricant Solutions used persona-based messaging to improve ABM results. Katrina Kilgas aligned sales and marketing teams on targeting the... right personas. She tailored content for executives and technical buyers. This approach built trust and credibility. Leads received better support, driving ABM success.
Shell Lubricant Solutions
- Oil & Energy
- Very Large
Madison Logic helped Shell Lubricant Solutions use data-driven insights for account-based marketing. Shell improved targeting and content strategy with ML... Insights, ABM Content Syndication, and ABM Display Advertising. The team aligned marketing and sales, focusing on accounts with high potential. This led to faster sales pipeline progression and better resource efficiency. Shell values Madison Logic for strategic guidance and market intelligence.
Shell Lubricant Solutions
- Oil & Energy
- Very Large
Madison Logic helped Shell Lubricant Solutions use data-driven ABM strategies. Shell used ML Insights, ABM Content Syndication, and ABM Display... Advertising to target accounts more effectively. The team improved sales and marketing alignment and focused on accounts that mattered. Shell saw faster sales pipeline progression and better resource efficiency. Katrina Kilgas recommends Madison Logic for B2B marketers starting with ABM.
Telecommunications Case Studies and Customer Success Stories with Madison Logic ABM
Vonage
- Telecommunications
- Large
Holmdel, USA
Vonage used Madison Logic to boost engagement rates and lower cost per opportunity. The team adopted a multi-channel ABM strategy,... integrating LinkedIn and Salesforce for better lead targeting and pipeline tracking. Madison Logic’s managed service team provided ongoing support and advanced reporting. Vonage now shows true ROI to leadership with new KPIs and deeper sales impact insights.
T-Mobile for Business
- Telecommunications
- Very Large
Bellevue, USA
T-Mobile for Business used data to personalize content for their ABM audience. Carrie McIlveen, Director of Enterprise Marketing, worked with... customers and experts to understand pain points. She created messaging that matched buyers’ needs at every stage. This approach increased engagement and helped build the brand. The strategy focused on empathy and customer-first marketing.
Madison Logic helped Vonage improve their account-based marketing (ABM) strategy. Vonage used the ML Platform to connect Salesforce data and... measure true ROI from multi-channel campaigns. The team saw engagement rates rise and cost per opportunity drop by at least 50% each year. Madison Logic’s support enabled better reporting, new KPIs, and more targeted buyer experiences. Vonage now delivers personalized content to the right accounts at the right time.
Madison Logic helped CrowdStrike improve account-based marketing with ML Insights. CrowdStrike used data-driven ABM to find and target the best... accounts. The team used ABM Content Syndication and Display Advertising to reach key buyers. They saw above benchmark lead-to-contact conversions and pipeline growth. CrowdStrike credits Madison Logic for data precision and campaign effectiveness.
CrowdStrike used Madison Logic's data-driven ABM to improve lead targeting. They unified data sources to score accounts and prioritize those... most likely to buy. The team used content syndication and display advertising to reach key personas. This approach led to above benchmark lead-to-contact conversions and pipeline growth. CrowdStrike credits Madison Logic for precision, speed, and campaign effectiveness.
Insurance Case Studies and Customer Success Stories with Madison Logic ABM
AgentSync
- Insurance
- Medium
AgentSync used Madison Logic's ABM Content Syndication, Display Advertising, and LinkedIn Social Advertising to reach niche insurance audiences. The team leveraged... ML Insights and the ML Platform to identify target accounts and deliver relevant content. This strategy influenced over 40 opportunities and added about $9.6 million to their pipeline. AgentSync achieved a 116% ROI from their ABM efforts. Madison Logic helped AgentSync connect with high-propensity accounts and optimize their sales cycle.
AgentSync used Madison Logic to boost their account-based marketing. They needed to reach niche insurance audiences and identify high-potential accounts.... Madison Logic provided multi-channel ABM, including content syndication and LinkedIn ads. This helped AgentSync influence over 40 opportunities and add $9.6 million to their pipeline. They achieved a 116% ROI from their ABM strategy.
Consumer Electronics Case Studies and Customer Success Stories with Madison Logic ABM
Panasonic
- Consumer Electronics
- Very Large
Osaka, Japan
Panasonic used Madison Logic to improve their ABM campaign performance. Before, they only saw basic metrics like impressions and clicks.... With Madison Logic, they gained deep insights into account engagement and revenue impact. The marketing team now tracks how targeted accounts visit the website and connect this to sales pipeline growth. This shift helps Panasonic focus on accounts that drive business results.
Internet Case Studies and Customer Success Stories with Madison Logic ABM
LinkedIn
- Internet
Madison Logic helped LinkedIn improve brand measurement and prove marketing value. Ty Heath from LinkedIn explains how the 95-5 Rule... highlights brand impact early in the buying journey. The CMO Scorecard helped show the value of brand investment. A strong brand made it easier for sales teams to engage and convert prospects. LinkedIn used Madison Logic to focus on long-term brand growth, not just short-term buyers.
Information Services Case Studies and Customer Success Stories with Madison Logic ABM
Wolters Kluwer
- Information Services
- Very Large
Alphen aan den Rijn, Netherlands
Wolters Kluwer used Madison Logic to boost monthly leads from 30 to 150. The company adopted an ABM strategy to... target legal professionals with relevant content. Madison Logic's platform integrated with Salesforce and Eloqua for a multi-channel approach. The marketing team saw higher account engagement and faster sales cycles. About 15% of leads closed within one to two months. The team tracked engagement and campaign performance to refine their strategy.
Other Industry Case Studies and Success Stories with Madison Logic ABM
Schneider Electric
- Electrical/Energy Management
- Very Large
Rueil-Malmaison, France
Schneider Electric used Madison Logic to improve their account-based marketing campaigns. They needed better global reach, real-time campaign data, and... unified reporting. Madison Logic provided strong customer support and reliable multi-channel ABM solutions. With Journey Acceleration, Schneider Electric saw 21% of target accounts influenced in revenue. Accounts targeted with Madison Logic moved faster through the sales pipeline.
Lenovo used Madison Logic to improve their ABM messaging for millennial IT buyers. Jamie Linville, brand manager, focused on cause... marketing to connect with buyers’ values. She adjusted messaging to address evolving IT buying committees. This approach helped Lenovo engage millennial decision-makers more effectively. The case highlights the importance of aligning brand values with ABM strategies.
Lenovo uses data-driven ABM to improve marketing ROI. Jamie Linville tracks engagement data to spot non-converters and segment accounts. She... shares insights with sales to help them focus on the right accounts. This approach helps Lenovo find ways to optimize campaigns and boost revenue. The team delivers more relevant content and increases win rates with continuous adjustments.
Intel uses a data-driven, account-based marketing approach to personalize experiences for each buying group member. Billie Goldman leads efforts to... deliver tailored content and messaging at every stage of the sales cycle. This strategy builds trust and awareness, helping increase conversion rates. Intel focuses on dynamic, personalized campaigns that address the needs of individual accounts. The team leverages data to create more personal and immersive customer experiences.
Schneider Electric
- Electrical/Energy Management
- Very Large
Rueil-Malmaison, France
Schneider Electric used Madison Logic to improve their account-based marketing. They needed better global ABM capabilities and real-time campaign data.... Madison Logic gave them unified reporting and strong support. With Journey Acceleration, they ran always-on ABM across content syndication, display, and LinkedIn. As a result, 21% of target accounts saw revenue influence, and deals moved faster through the sales pipeline. Sharing campaign results across the business became much easier.
