Madison Logic helps B2B marketers convert their best accounts faster by finding and engaging with the most influential individuals
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Computer & Network Security Case Studies and Success Stories with Madison Logic ABM
CASE STUDY CrowdStrike
Madison Logic helped CrowdStrike improve their account-based marketing with ML Insights. CrowdStrike used AI-powered data to find and target the right buyers. They used ABM Content Syndication and Di...splay Advertising to reach key accounts. The team saw above benchmark lead-to-contact conversions and pipeline growth. CrowdStrike credits Madison Logic for fast, data-driven results and strong campaign management.
AgentSync used Madison Logic's ABM Content Syndication, ABM Display Advertising, and ABM Social Advertising with LinkedIn to reach their target audience in the insurance industry. The challenge was t...o get their content in front of the right accounts and identify those most likely to engage. Madison Logic provided a multi-channel approach and intent data to help AgentSync connect with key accounts. This strategy influenced over 40 opportunities and added about $9.6 million to their pipeline. AgentSync achieved a 116% ROI from their ABM efforts with Madison Logic.
Marketing and Advertising Case Studies and Success Stories with Madison Logic ABM
CASE STUDY DEPT
Madison Logic helped DEPT, a global marketing and technology agency, improve their account-based marketing (ABM) strategy. DEPT used ABM Display Advertising and ABM Content Syndication to reach high-...value prospects and speed up pipeline generation. The ML Insights platform gave DEPT deep analytics and real-time lead access through integrations with Pardot and Salesforce. This reduced lead nurturing time and shortened the sales cycle by weeks. Madison Logic became one of DEPT’s top five marketing channels, driving strong pipeline and revenue growth.
Computer Software Case Studies and Success Stories with Madison Logic ABM
CASE STUDY Adobe
Madison Logic helped Adobe improve their account-based marketing (ABM) with a data-driven, multi-channel approach. Adobe used Madison Logic to reach the right customers at the right time and align ma...rketing with sales and business development. The solution gave Adobe better insights into campaign performance and allowed them to optimize their engagement strategy. Adobe gained more visibility into lead volume, opportunities, and marketing-driven revenue. The team also saw a decrease in cost per lead and an increase in conversion from leads to sales-accepted opportunities.
Amilia used Madison Logic’s ABM Content Syndication and ABM Display Advertising to reach high-value prospects. They segmented audiences by intent and used display ads and LinkedIn for targeted messag...ing. Integrations with HubSpot and Salesforce gave real-time engagement insights. Amilia exceeded their pipeline target by 746%. Website traffic increased by 265%, mainly from display ad retargeting. 30% of pipeline was influenced by campaigns run through Madison Logic.
Oil & Energy Case Studies and Success Stories with Madison Logic ABM
CASE STUDY Shell Lubricant Solutions
Madison Logic helped Shell Lubricant Solutions improve their account-based marketing. Shell used ML Insights, ABM Content Syndication, and ABM Display Advertising to target accounts with data-driven ...strategies. The team became more strategic and efficient in reaching decision-makers. Marketing and sales alignment improved, leading to better targeting and faster sales pipeline progression. Shell values the market intelligence and guidance from Madison Logic for optimizing their ABM programs.
Shell Lubricant Solutions improved account-based marketing precision and pipeline performance by utilizing Madison Logic's data-driven insights, leading to enhanced targeting and strategic messaging.
Madison Logic helped LinkedIn improve brand measurement and prove marketing value. Ty Heath from LinkedIn explains how the 95-5 Rule highlights brand impact early in the buying journey. The CMO Score...card helped show the value of brand investment. A strong brand made it easier for sales teams to engage and convert prospects. LinkedIn used Madison Logic to focus on long-term brand growth, not just short-term buyers.
Information Technology and Services Case Studies and Success Stories with Madison Logic ABM
CASE STUDY Endava
Madison Logic helped Endava use multi-channel ABM to boost demand generation. Endava used ABM Content Syndication and ABM Display Advertising powered by ML Insights. This approach drove over 40% of t...op-of-funnel contacts into their pipeline. Endava achieved a 30X ROI on its influenced pipeline. The team expanded efforts with ABM Social Advertising on LinkedIn. Madison Logic enabled Endava to deliver targeted content and improve sales conversations.
Madison Logic helped Genesys improve its account-based marketing (ABM) in LATAM. Genesys needed to connect better with its customers and boost brand awareness. They used Madison Logic for ABM content... syndication, display advertising, and LinkedIn ads. The easy integration let them run a multi-channel ABM strategy quickly. Genesys gained better audience insights and could measure engagement and conversion. This led to stronger demand generation and a direct impact on their sales pipeline.
Madison Logic helped Akamai Technologies use ML Insights to find accounts ready to buy. Akamai used ABM Display Advertising and ABM Content Syndication to reach key decision makers. The team saw more... engaged contacts, higher click-through rates, and more leads. Madison Logic’s support team made a big difference. Akamai lowered their cost per lead and drove quality site traffic.
The case study highlights increased conversions and ROI through data-driven, multi-channel ABM strategies, leveraging content syndication, display advertising, and LinkedIn ads integration.
Madison Logic helped Flexential improve demand generation with account-based marketing tools. Flexential used ML Insights to find accounts in an active buying cycle and added new quality contacts to ...campaigns. The team used ABM Content Syndication and ABM Display Advertising for targeted outreach. Flexential saw a 22% increase in registrations, website traffic, and leads, plus a 25% increase in conversations. Integration with Marketo streamlined lead management and improved sales communication.
Madison Logic helped ContinuumCloud improve their account-based marketing. The team used ML Insights to find and target the right accounts. They activated multi-channel campaigns with ABM Content Syn...dication and LinkedIn Ads. This approach increased average campaign influence by 10%. They also reduced the average cost-revenue ratio for new business opportunities by 60%. The sales and marketing teams now work better together and use resources more efficiently.
Dell Technologies used Madison Logic's ML Insights to improve their account-based marketing. They needed better data to target the right accounts and decision-makers. Madison Logic helped them find i...n-market accounts and deliver relevant content. The Dell team used ABM Content Syndication and the ML Platform to track campaign performance. This partnership helped Dell move deals faster and build a stronger ABM strategy.
Amilia Drives Pipeline Growth and Engagement with Multi-Channel ABM Strategy
Amilia enhances engagement and pipeline growth using Madison Logic's multi-channel ABM strategies, improving reach to high-value prospects through digital marketing solutions.
