LoyaltyOnDemand: Product updates, Customer stories, and Insights | 2026 Cuspera

Brierley's B-Stamp technology helped Sapporo Lion win the Loyalty360 Customer Engagement & Experience Platinum Award. Sapporo Lion used Brierley's B-Stamp and the Yebisu Bar mobile app to track and r...eward individual customers at over 20 bar locations in Japan. Before this, Sapporo struggled to build loyalty and track customer habits. The new program enabled personal engagement and menu updates based on customer data. Sapporo saw triple digit increases in customer engagement after launching the program.
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Famous Footwear wanted to refresh their loyalty program to engage more customers. They worked with Brierley to create the FAMOUSLY YOU REWARDS program. This new program features a customer-centric na...me, vibrant design, and richer rewards. It led to increased member retention and purchases, and won three 2019 Loyalty360 Customer Awards.
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