Latest Product Updates and Feature Enhancements on Leadconduit
Introducing LeadConduit + LeadPerfection CRM feedback: Smarter lead optimization starts here
ActiveProspect introduces a new integration between LeadConduit and LeadPerfection CRM, enhancing lead optimization by automating disposition and conversion feedback. This integration provides a two-...way data path, enabling real-time insights into lead quality, vendor performance, and campaign effectiveness. It allows for closed-loop optimization, improving lead routing and compliance, and unifying the lead lifecycle for better decision-making.
Connections, quality, and bot defense: Whats new (and next) at ActiveProspect
ActiveProspect has introduced several product updates to enhance lead generation and compliance. Key updates include domain verification and bot detection in TrustedForm, shared reporting in LeadCond...uit, and improved ad performance via LeadsBridge. These features aim to improve ROI, streamline partner connections, and enhance data security. The integration of LeadConduit and TrustedForm into a single application promises a unified user experience.
ActiveProspects SOC 2 audit report & what it means for you
ActiveProspect has successfully completed its SOC 2 Type II Audit, demonstrating its commitment to security, confidentiality, and availability standards. This independent evaluation assures customers... of ActiveProspect's secure handling and processing of data, reinforcing trust in its consent-based marketing platform.
Compliance and conversion: How marketers can have both
ActiveProspect emphasizes the synergy between compliance and conversion for marketers, highlighting its tools, TrustedForm and LeadConduit. TrustedForm provides real-time consent documentation, enhan...cing compliance and lead quality. LeadConduit manages lead flow, ensuring compliance with real-time verification and enrichment. These solutions help marketers balance compliance with conversion, turning compliance into a competitive advantage.
SuppressionList is now integrated into the ActiveProspect platform
ActiveProspect has integrated SuppressionList into its platform, streamlining access to suppression tools for consent-based marketing. Users can now more easily block duplicates and filter out unwant...ed leads directly within the ActiveProspect interface, enhancing lead management and compliance workflows.
New feature: TrustedForm Verify 1:1 Consent Check
ActiveProspect has introduced TrustedForm Verify 1:1 Consent Check, a new feature designed to help marketers and compliance teams certify that consumer consent is directly tied to individual sellers.... This enhancement supports compliance in lead generation, addressing evolving regulatory requirements and improving transparency in consent-based marketing workflows.
Automate compliance with confidence: TrustedForm Verify adds new consent checks
ActiveProspect has expanded TrustedForm Verify with three new consent check features. These enhancements help lead buyers automate and enforce TCPA compliance standards more effectively. The update s...trengthens compliance processes for industries like insurance, financial services, and home services, supporting marketing and legal teams in managing lead certification.
New integration alert: Fenris Customer 360 & Property Details
ActiveProspect has launched a new integration with Fenris, combining Fenris Customer 360 and Property Details with ActiveProspects platform. This integration aims to enhance lead certification and da...ta accuracy for industries like insurance, financial services, and home services. Businesses can now access richer customer insights and property data, streamlining marketing and compliance workflows.
Mergers, Acquisitions, and Business Moves by Leadconduit
ActiveProspect Has Acquired Verisk Marketing Solutions
ActiveProspect has acquired Verisk Marketing Solutions from Verisk Analytics, Inc., merging expertise in consent-based marketing and identity resolution. This acquisition aims to create a comprehensi...ve platform for consent, identity, and compliance in digital marketing, enhancing capabilities in data enrichment and customer acquisition. The integration of VMS's identity solutions is set to improve decision-making and ROI for businesses.