Latest Product Updates and Feature Enhancements on Leadconduit
Introducing LeadConduit + LeadPerfection CRM feedback: Smarter lead optimization starts here
ActiveProspect introduces a new integration between LeadConduit and LeadPerfection CRM, enhancing lead optimization by automating disposition and conversion feedback. This integration provides a two-...way data path, enabling real-time insights into lead quality, vendor performance, and campaign effectiveness. It allows for closed-loop optimization, improving lead routing and compliance, and unifying the lead lifecycle for better decision-making.
Connections, quality, and bot defense: Whats new (and next) at ActiveProspect
ActiveProspect has introduced several product updates to enhance lead generation and compliance. Key updates include domain verification and bot detection in TrustedForm, shared reporting in LeadCond...uit, and improved ad performance via LeadsBridge. These features aim to improve ROI, streamline partner connections, and enhance data security. The integration of LeadConduit and TrustedForm into a single application promises a unified user experience.
ActiveProspects SOC 2 audit report & what it means for you
ActiveProspect has successfully completed its SOC 2 Type II Audit, demonstrating its commitment to security, confidentiality, and availability standards. This independent evaluation assures customers... of ActiveProspect's secure handling and processing of data, reinforcing trust in its consent-based marketing platform.
Compliance and conversion: How marketers can have both
ActiveProspect emphasizes the synergy between compliance and conversion for marketers, highlighting its tools, TrustedForm and LeadConduit. TrustedForm provides real-time consent documentation, enhan...cing compliance and lead quality. LeadConduit manages lead flow, ensuring compliance with real-time verification and enrichment. These solutions help marketers balance compliance with conversion, turning compliance into a competitive advantage.
SuppressionList is now integrated into the ActiveProspect platform
ActiveProspect has integrated SuppressionList into its platform, streamlining access to suppression tools for consent-based marketing. Users can now more easily block duplicates and filter out unwant...ed leads directly within the ActiveProspect interface, enhancing lead management and compliance workflows.
Mergers, Acquisitions, and Business Moves by Leadconduit
ActiveProspect Has Acquired Verisk Marketing Solutions
ActiveProspect has acquired Verisk Marketing Solutions from Verisk Analytics, Inc., merging expertise in consent-based marketing and identity resolution. This acquisition aims to create a comprehensi...ve platform for consent, identity, and compliance in digital marketing, enhancing capabilities in data enrichment and customer acquisition. The integration of VMS's identity solutions is set to improve decision-making and ROI for businesses.
Corporate News and Organizational Updates on Leadconduit
ActiveProspect Rebrands Verisk Unit as InfutorData to Double Down on ...
ActiveProspect has rebranded its Verisk Marketing Solutions unit as InfutorData, following its acquisition from Verisk Analytics. This strategic move separates compliance-driven lead generation from ...identity intelligence, aligning with market demands for consent and identity solutions. InfutorData will focus on identity resolution and data enrichment, enhancing customer data usability and supporting marketing efforts.
ActiveProspect Rebrands Verisk Marketing Solutions as InfutorData ...
ActiveProspect has rebranded its recently acquired Verisk Marketing Solutions as InfutorData, focusing on identity resolution and consumer intelligence. This strategic move aims to enhance lead certi...fication and TCPA compliance while expanding into new data solutions. InfutorData will operate alongside ActiveProspect's existing platform, offering enriched marketing intelligence and identity solutions.
ActiveProspect Energizes Marketing Sector with InfutorData Rebranding ...
ActiveProspect has rebranded Verisk Marketing Solutions to InfutorData following its acquisition, enhancing its market presence in B2C marketing. This strategic move strengthens ActiveProspect's capa...bilities in data-driven marketing intelligence and identity resolution. The rebranding signifies a commitment to quality data solutions, privacy, and compliance, positioning InfutorData as a key player in the marketing intelligence sector.
ActiveProspect Rebrands Verisk Marketing Solutions as InfutorData Following Acquisition
ActiveProspect has rebranded its recently acquired Verisk Marketing Solutions as InfutorData, focusing on identity resolution and consumer intelligence. This strategic move, backed by Five Elms Capit...al, aims to enhance ActiveProspect's leadership in lead certification and TCPA compliance while expanding into new data solutions. The rebranding aligns with ActiveProspect's vision of a consent-based marketing ecosystem.
ActiveProspect Revives Infutor in $100M MarTech Power Play
ActiveProspect has rebranded its acquired Verisk Marketing Solutions business as InfutorData, creating a new entity with over $100 million in annual recurring revenue. This strategic move divides the... company into two pillars: its legacy consent-based marketing platform and a new data and identity resolution business. The rebranding leverages Infutor's established reputation in consumer identity management, aiming to offer a comprehensive privacy-first marketing solution.
