Latest Product Updates and Feature Enhancements on Later Platform
Introducing Later 360: One View for All Your Influencer Marketing Data
Later has launched Later 360, a comprehensive enterprise reporting suite for influencer marketing. This platform integrates organic, paid, and commerce data into a unified view, powered by Later Edge...AI. It enables real-time optimization and confident investment decisions by providing actionable intelligence based on extensive performance data. Later 360 is designed to adapt to business structures, offering customizable reporting that aligns with enterprise marketing needs.
Later Hits $2.4B GMV, $250M in Creator Payouts After Mavely Acquisition
Later has achieved a $2.4 billion annual GMV run rate and $250 million in creator payouts, following its acquisition of Mavely. The platform's unified approach to influencer marketing and commerce, e...nhanced by AI-driven intelligence, has attracted major brands like Southwest Airlines. Later's EdgeAI optimizes campaign performance, reinforcing its leadership in influencer marketing platforms.
Later Launches Later 360, Unified Reporting Across the Industry's Most ...
Later has launched Later 360, a unified reporting suite designed for enterprise influencer marketing. It provides comprehensive visibility from engagement to sales, integrating organic, paid, and com...merce data. Powered by Later EdgeAI, it offers actionable insights, helping brands track performance across various dimensions and make informed decisions. Later 360 is available to select customers, reinforcing Later's leadership in influencer marketing.
Introducing Later EdgeAI, the Industry's Most Advanced Predictive Intelligence Solution
Later has launched Later EdgeAI, an advanced AI-native engine designed to enhance influencer marketing by leveraging extensive proprietary datasets. This new solution predicts performance, optimizes ...creator selection, and improves ROI for brands. It integrates with Later's platform and services, offering tailored recommendations and continuous learning from campaign data. The launch solidifies Later's position as a leader in AI-driven influencer marketing.
Introducing Later EdgeAI: Influence Powered by Intelligence
Later introduced EdgeAI, a proprietary AI-native predictive intelligence solution for influencer marketing. Built on a decade of data from 16 million creators and $2 billion in influencer-driven purc...hases, EdgeAI offers brands predictable outcomes, higher engagement rates, and efficient campaign execution. It tailors recommendations to brand-specific contexts, enhancing influencer marketing's reliability and scalability.
Later Debuts Exciting New Features for Social Media Marketers During Quarterly Showcase "The Drop" - Eastern Progress
Later Debuts Exciting New Features for Social Media Marketers During Quarterly Showcase "The Drop" - Eastern Progress
Later Launches AI-Powered Brand Suitability Insights to Help Marketers Confidently Activate the Best-Fit Creators - PR Newswire
Later has launched AI-Powered Brand Suitability Insights, a tool designed to help marketers assess creator partnerships by evaluating risks and performance potential. This solution offers a comprehen...sive report with metrics like brand suitability scores and risk matrices, aiming to align creators with brand values while driving measurable results. This launch is part of Later's broader AI strategy to enhance influencer marketing.
Awards, Recognitions, and Industry Achievements of Later Platform
Later Named a Leader in Influencer Marketing Platforms by G2 for Fifth Consecutive Year
Later has been named a Leader in Influencer Marketing Platforms by G2 for the fifth consecutive year. This recognition is based on over 400 verified customer reviews and reflects Later's sustained va...lue and innovation in the creator economy. The company also earned Leader status in Affiliate Marketing, reinforcing its position as a trusted platform for brands and creators.
Corporate News and Organizational Updates on Later Platform
Later, rebranded: the story behind our boldest move yet
Later has unveiled a comprehensive rebrand, introducing a new logo, color palette, and voice to better reflect its evolution from a social media scheduling tool to a leading influencer marketing plat...form. This strategic move aims to align Later's brand identity with its capabilities in AI-driven marketing, creator partnerships, and enterprise solutions, enhancing its appeal to both brands and creators.