Latana Overview

Latana offers a brand tracking platform that delivers precise insights into brand perception. Tailored for research accuracy, Latana empowers businesses to make informed decisions by providing comprehensive data on how their brand is perceived in the market. This tool is essential for companies aiming to understand consumer sentiment and brand performance. By offering detailed analytics, Latana helps brands refine their strategies to enhance market presence. The platform's focus on accuracy and depth makes it a critical asset for businesses looking to gain a competitive edge in brand management.

Use Cases

Customers recommend Advertisement, Campaign Management, Communication Management, as the business use cases that they have been most satisfied with while using Latana.

Other use cases:

  • Lead Tracking
  • Social Media Analytics
  • Engaging And Following Up
  • Digital Marketing
  • Lead Analytics
  • Personalized Marketing
  • Content Management
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Business Priorities

Build Brand Awareness and Grow Market Share are the most popular business priorities that customers and associates have achieved using Latana.

Other priorities:

  • Improve Brand Engagement
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Improve Visibility
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Establish Thought Leadership
  • Acquire Customers
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Latana Use-Cases and Business Priorities: Customer Satisfaction Data

Latana works with different mediums / channels such as Mass Media. Television. E-Mail etc.

Latana's features include Live Monitoring, Personalization, and Dashboard. and Latana support capabilities include Chat Support, 24/7 Support, AI Powered, etc. also Latana analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Latana s data insights help businesses measure and improve their brand performance, as well as understand and tailor their marketing campaigns...." Peer review

Latana provides clarity on brand performance and helps make effective marketing decisions. Marketing ROI is increased, and opportunities in new markets are identified to stand out from competitors.

Comprehensive Insights on Latana Use Cases

What benefits does Latana offer for Campaign Management?

How efficiently Does Latana manage your Communication Management?

58 buyers and buying teams have used Cuspera to assess how well Latana solved their business needs. Cuspera uses 358 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Entertainment

CASE STUDY Podimo

Latana helped Podimo, a global podcast and audiobook platform, unlock deeper audience insights with custom segmentation. Podimo used Latana for three years to track brand growth and maturity as they ...expanded into new markets. Latana enabled Podimo to tailor campaigns for different audiences and allocate resources more effectively. This led to cost savings and a higher ROI. Benchmarking against competitors helped Podimo refine their market strategy and improve brand positioning.

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Consumer Goods

CASE STUDY Unilever

Latana helped Unilever track the growth of a key competitor to Dove in rural Colombia. Unilever used Latana's brand tracking insights to monitor performance in the shampoo and haircare category. The ...platform provided granular monthly updates to core KPIs, helping Unilever assess impact over time and by hair type. Latana enabled Unilever to improve rural reach at low cost and react quickly to changes in brand consideration. Reliable insights supported Unilever’s marketing and brand strategy decisions.

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Apparel & Fashion

CASE STUDY PVH

Latana helps PVH track brand health and marketing performance for Calvin Klein and TOMMY HILFIGER. PVH uses Latana for high-frequency brand tracking and cross-channel marketing insights. The platform... provides weekly data on brand performance and campaign impact. PVH benchmarks competitors and gains visibility into sales and conversion rates. Flexible reporting reduces internal resource needs and streamlines data analysis. PVH values Latana's innovative, modular, and agile approach to brand tracking.

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Consumer Goods

CASE STUDY Emma Sleep

Latana helped Emma Sleep track brand performance every month in many markets. Emma Sleep used Latana to reach about 1,000 potential mattress buyers per market each month. The platform made it easy to... collect and analyze data from different countries. Emma Sleep could now follow their main KPIs monthly. Latana's solution fit Emma's budget for brand measurement.

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Telecommunications

CASE STUDY TextNow

Latana helps TextNow track brand performance and audience insights. TextNow uses Latana to segment and analyze audience behavior. The platform gives TextNow regular monthly insights on their brand an...d audience. Latana’s Bayesian statistical approach gives TextNow reliable data. This helps TextNow make better marketing decisions.

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Education

CASE STUDY Novakid

Latana helped Novakid track brand performance among parents of children aged 4-12 in the MENA region. Novakid used Latana to generate brand data in hard-to-reach markets. The platform gave Novakid re...liable audience data to understand behaviors and perceptions. Novakid now tracks brand performance and audience insights every month.

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lightning

Peers used Latana for advertisement and campaign management

Latana Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.55/5 ★

Read Reviews (1)
Analytics

4.86/5 ★

Read Reviews (52)
Custom Reports

4.82/5 ★

Read Reviews (48)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.55/5 ★

Read Reviews (1)
Analytics

4.86/5 ★

Read Reviews (52)
Custom Reports

4.82/5 ★

Read Reviews (48)

Software Failure Risk Guidance

?

for Latana

Overall Risk Meter

Low Medium High

Top Failure Risks for Latana

Latana Profile

Company Name

Latana

Company Website

https://www.latana.com/

HQ Location

Lobeckstrasse 30/35, 10969 Berlin Germany

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