Latana: Use Cases, Capabilities & Competitors

ReBuy used Latana's Brand Tracker to understand their market position. They wanted to know why customers were leaving for competitors and what their audience valued. Latana revealed that over 20% of ...ReBuy's customers, especially younger ones, saw the brand as sustainable. Price value was important for more than 50% of customers. Insights from Latana helped ReBuy focus on price-based marketing and target new audiences for their rebrand.
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Latana helped N26 reach a new niche audience and grow market share. N26 used Latana's brand tracking to understand student perceptions and compare against competitors. With hyper-targeted campaigns, ...N26 grew its audience by over 20%. The bank increased lifetime value for this segment and expanded in Germany and the US. Latana's solution enabled faster, more effective go-to-market strategies.
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Latana helped Holvi measure brand perception for niche audiences in Finland and Germany. Holvi struggled to track micro-businesses and lacked the data to guide their brand campaigns. Latana's advance...d analytics let Holvi see how different segments viewed their brand. Holvi now uses these insights to adjust marketing and drive growth. The platform enabled Holvi to launch targeted campaigns and improve brand value.
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Headspace used Latana's brand tracking to measure the impact of new brand campaigns in Germany, France, and Spain. Before, Headspace focused on performance marketing and had little experience with br...and marketing. With Latana, they saw that brand campaigns in Germany led to higher brand awareness than in Spain and France, where no brand campaigns ran. This data helped Headspace prove the value of brand advertising and plan to replicate successful campaigns in new markets. Latana gave Headspace clear insights to guide their marketing strategy.
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Latana Brand Tracking helped Blinkist measure the impact of their TV campaigns. Blinkist wanted to know if their ads increased brand awareness in the US, UK, and Germany. Using Latana, they surveyed ...12,000 people and found their campaigns reached ambitious millennials. The data showed brand awareness grew, especially among Generation X and highly educated groups. Blinkist now runs campaigns with confidence, knowing they drive results.
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Latana Brand Tracking helped AirHelp understand their target audiences and brand position. AirHelp used Latana to analyze brand awareness across 20 markets. The platform revealed new high-performing ...audiences and showed strong brand awareness among young, educated, high-income travelers. AirHelp now runs brand campaigns with confidence, using data to improve marketing impact. Latana's dashboard confirmed AirHelp's competitive standing and audience growth.
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