Real-World Case Studies and Customer Success Stories with Latana

Latana helped Podimo, a global podcast and audiobook platform, unlock deeper audience insights with custom segmentation. Podimo used Latana for three years to track brand growth and maturity as they ...expanded into new markets. Latana enabled Podimo to tailor campaigns for different audiences and allocate resources more effectively. This led to cost savings and a higher ROI. Benchmarking against competitors helped Podimo refine their market strategy and improve brand positioning.
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Latana helped Novakid track brand performance among parents of children aged 4-12 in the MENA region. Novakid used Latana to generate brand data in hard-to-reach markets. The platform gave Novakid re...liable audience data to understand behaviors and perceptions. Novakid now tracks brand performance and audience insights every month.
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Latana helps PVH track brand health and marketing performance for Calvin Klein and TOMMY HILFIGER. PVH uses Latana for high-frequency brand tracking and cross-channel marketing insights. The platform... provides weekly data on brand performance and campaign impact. PVH benchmarks competitors and gains visibility into sales and conversion rates. Flexible reporting reduces internal resource needs and streamlines data analysis. PVH values Latana's innovative, modular, and agile approach to brand tracking.
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Latana helped Emma Sleep track brand performance every month in many markets. Emma Sleep used Latana to reach about 1,000 potential mattress buyers per market each month. The platform made it easy to... collect and analyze data from different countries. Emma Sleep could now follow their main KPIs monthly. Latana's solution fit Emma's budget for brand measurement.
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Latana helped Unilever track the growth of a key competitor to Dove in rural Colombia. Unilever used Latana's brand tracking insights to monitor performance in the shampoo and haircare category. The ...platform provided granular monthly updates to core KPIs, helping Unilever assess impact over time and by hair type. Latana enabled Unilever to improve rural reach at low cost and react quickly to changes in brand consideration. Reliable insights supported Unilever’s marketing and brand strategy decisions.
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Latana helps Bloom & Wild track brand performance with automated, reliable data collection. The platform offers a flexible, modular approach that matches Bloom & Wild's budget and business needs. Blo...om & Wild uses Latana to get precise, up-to-date insights for their brand strategy. The company can now focus on turning insights into action, with confidence in the quality of their data.
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Latana helped AMORELIE, a leading sexual wellness brand, track brand perception in a changing market. AMORELIE used Latana’s ad-based sampling to reach diverse audiences and get honest feedback on se...nsitive topics. Monthly brand performance monitoring gave AMORELIE up-to-date insights for better strategy. Latana’s methods lowered data collection costs in complex markets like Switzerland while keeping data precise and actionable.
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Latana helps TextNow track brand performance and audience insights. TextNow uses Latana to segment and analyze audience behavior. The platform gives TextNow regular monthly insights on their brand an...d audience. Latana’s Bayesian statistical approach gives TextNow reliable data. This helps TextNow make better marketing decisions.
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