Kobe - Influencer Marketing: Use Cases, Capabilities & Competitors

Kobe ran a Gen Z influencer marketing campaign for MentoringSG in Singapore. The campaign used creator stories to make mentorship feel personal and relevant. It generated 1.89 million plays and 1,590... saves and shares. Audience engagement included direct mentoring questions and emotional comments. The campaign built trust and sparked curiosity about mentoring among young people.
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Kobe helped the Health Promotion Board run an influencer marketing campaign to support mental health. The campaign used creators who shared real stories to break stigma and encourage people to seek h...elp. Influencers reached different groups with authentic content. The campaign showed that it is okay to reach out for support. This helped more people listen and engage with mental health topics.
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Kobe helped GoBusiness Singapore shift its image beyond licensing by using influencer marketing. Creators shared stories about team building, employee growth, and workplace culture. The campaign high...lighted GoBusiness tools like SkillsFuture for Enterprise and e-Adviser. These tools support SMEs in employee development. The project focused on motivating teams and providing learning opportunities.
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Kobe's influencer marketing services helped Urban Company run a campaign in Singapore. Seven creators produced 23 pieces of Instagram content. The campaign reached 627,588 people. Urban Company used ...Kobe to connect with local influencers and boost brand awareness. The campaign focused on Instagram outreach and creator partnerships.
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Kobe helped Suntec City boost holiday footfall with influencer marketing. Creators shared real experiences at Suntec’s Christmas event, showing rides, décor, and gifts. The campaign reached families,... couples, and young adults. Content felt personal and inclusive. Suntec City saw more visitors enjoying festive activities.
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Kobe helped Prime Video launch new K-drama titles by connecting them with K-culture influencers. These creators shared teaser content and built real excitement for upcoming shows. The campaign used a...uthentic voices from the K-drama fan community. This approach drove strong anticipation and engagement before each release. Influencer marketing made Prime Video's K-content stand out in the entertainment industry.
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