Kantar has launched BrandSustainability, a tool designed to help brands assess their sustainability efforts and their impact on brand equity. This tool integrates Kantar's proprietary framework to pr...ovide insights into consumer perceptions of sustainability and its influence on brand growth. Diageo is among the companies using this tool to enhance its sustainability strategies.
Kantar has launched new sustainability tools, including BrandSustainability and Bridging the Gap, to help brands address sustainability issues and enhance brand equity. These tools aim to provide ins...ights into consumer perceptions and encourage sustainable behaviors. Additionally, Kantar updated its Sustainability Sector Index dataset for 2025, offering fresh insights into key sustainability issues.
Kantar has launched the 'ExperienceEvaluator' tool as part of its Kantar Marketplace platform. This tool helps brands benchmark and optimize customer experiences using feedback from consumer access p...anels. It evaluates customer experience through NPS and MDX scores, linking them to business outcomes. Telecoms company Orange is using these metrics to assess the impact of its CX programs.
Strategic Partnerships and Integrations of Kantar Retail IQ
Barb starts reporting TV set viewing of YouTube channels in world - first initiative | News
Barb and Kantar Media have launched a world-first initiative to report YouTube channel viewership on TV sets. This new weekly report provides insights into the most-watched channels, including demogr...aphic data, using audio-matching technology. The initiative aims to enhance understanding of YouTube's audience, particularly among children, and is part of Barb's broader effort to innovate audience measurement beyond traditional platforms.
Kantar Extends Partnership with Cint, Leveraging the New Cint Exchange to better understand people everywhere.
Kantar has extended its partnership with Cint, integrating its platforms with the Cint Exchange to enhance data collection and analytics capabilities. This multi-year agreement allows Kantar to acces...s Cint's global network, improving efficiency and client insights delivery through AI-powered quality and scalable infrastructure.
Mergers, Acquisitions, and Business Moves by Kantar Retail IQ
HIG Capital Expands Media Portfolio with Kantar Acquisition, Adds Morgan Stanley Secondaries Team
HIG Capital has acquired Kantar Media from the Kantar Group, enhancing its media portfolio with the addition of this media measurement leader. Kantar Media, known for its audience measurement and AI-...powered analytics, operates in over 60 markets. This acquisition aligns with HIG Capital's strategy of expanding its technology and media investments.
Leadership and Executive Team Updates at Kantar Retail IQ
MD joins Kantar Finland
Kantar has appointed Christoffer Hultin as the new managing director for Kantar Finland. Hultin, with extensive experience in advertising and technology, previously served as country lead at Accelera...tion Nordic and held leadership roles at GroupM Finland and OMD Finland. He replaces Hande Beceren, who will now focus solely on Turkey.
Kantar has strengthened its consulting practice by hiring Lloyd Burdett as a senior partner and Allan Solomon as head of commercial strategy. Burdett returns to Kantar after previous roles at Given a...nd Anthesis, while Solomon brings experience from Sony and Carlsberg. These appointments aim to enhance Kantar's consulting capabilities and address client challenges in a dynamic market.
Kantar has appointed Jeremy Coen as Chief Brand Solutions Officer and Aaron Smith as Managing Partner, Strategic Consulting, in North America. Coen, with extensive experience at Kantar and other firm...s, will lead the Brand Performance business. Smith, with a background in brand transformation, will enhance Kantar's Consulting practice. Both appointments aim to strengthen Kantar's brand and consulting capabilities.
Kantar appointed Jeff Greenspoon as CEO for the Americas, signaling a leadership change aimed at driving regional growth and innovation in data analytics and insights technology.
Andy Gallagher to head Kantar Singapore's Media and Creative business - Laotian Times
Kantar has appointed Andy Gallagher as the new Head of Creative & Media Effectiveness for its Singapore operations. Gallagher brings extensive experience in media strategy, creative effectiveness, an...d analytics, and will lead Kantar Singapore's media and creative business.
