Kantar Retail IQ: Brand Positioning and Product Concept Testing

Kantar's LINK early-stage insights helped Tassal, an Australian seafood brand, choose the best campaign idea before production. The team used quantitative and AI-powered analysis to compa...

Kantar's LINK early-stage insights helped Tassal, an Australian seafood brand, choose the best campaign idea before production. The team used quantitative and AI-powered analysis to compare two ad scripts. This gave Tassal confidence to pick a riskier, more unique campaign. The process saved time and money and improved ad performance. Tassal launched a campaign that stood out and matched their brand goals.

Kantar's ConceptEvaluate AI helped Iceland, a leading UK supermarket, use AI to improve its ready-made wellness meals. Iceland wanted to find new, energy-focused products and needed fast,...

Kantar's ConceptEvaluate AI helped Iceland, a leading UK supermarket, use AI to improve its ready-made wellness meals. Iceland wanted to find new, energy-focused products and needed fast, confidential insights. The AI platform tested many product ideas, showing which would likely succeed. This process helped Iceland pick the best concepts for health-conscious shoppers. The result was a new range set to launch in 2025, aiming to boost sales and customer engagement.

Dr. Scholl's wanted to expand its skin tag remover into the skincare market. They used Kantar's ConceptEvaluate and PackEvaluate tools to test product positioning and packaging. Research ...

Dr. Scholl's wanted to expand its skin tag remover into the skincare market. They used Kantar's ConceptEvaluate and PackEvaluate tools to test product positioning and packaging. Research showed shoppers expect the product in the skincare section, not first aid. Insights helped Dr. Scholl's choose the best concept and packaging. The findings improved trade sell-in and guided a successful product launch.