Kantar Retail IQ Overview
RetailIQ by Kantar specializes in Marketing Data Intelligence. It delivers actionable insights by leveraging extensive market data and analytics. This tool empowers retailers to make informed decisions, addressing key challenges in consumer behavior analysis and market trends. RetailIQ integrates seamlessly with existing systems, offering a comprehensive view of market dynamics. Its data analytics capabilities support strategic planning and competitive benchmarking, crucial for businesses aiming to optimize their market positioning.
Use Cases
Customers recommend Forecasting, Market Research, Competitive Intelligence, as the business use cases that they have been most satisfied with while using Kantar Retail IQ.
Business Priorities
Establish Thought Leadership is the most popular business priority that customers and associates have achieved using Kantar Retail IQ.
Kantar Retail IQ Use-Cases and Business Priorities: Customer Satisfaction Data
Reviews
"...Global retail insights solution designed to improve market benchmarking, strategic planning, and competitor analysis...." Peer review from Kantar Consulting
Peer review evidence (same sources as the product rating summary)
"...Retail IQ acts as your one-stop-shop for industry-shaping analysis, trusted forecasts, and engaging webinars, giving you a holistic point-of-view. ..." The New Kantar Retail IQ
"...Usually you are running market research with different companies that run their studies in different ways and it's not easy to move from insights to action...." Peer review by Verified Reviewer, Food & Beverages
"...Global retail insights solution designed to improve market benchmarking, strategic planning, and competitor analysis...." Peer review from Kantar Consulting
Kantar Retail IQ, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Kantar-Retail-IQ offers forward-looking insights to understand evolving retail landscapes and changing retailer strategies. Businesses are guided on actions to drive competitive advantage using the latest research and data forecasts.
Popular Business Setting
for Kantar Retail IQ
Top Industries
- Food & Beverages
Popular in
- Large Enterprise
Kantar Retail IQ is popular in Food & Beverages, and is widely used by Large Enterprise,
Kantar Retail IQ Customer wins, Customer success stories, Case studies
What solutions does Kantar Retail IQ provide for Forecasting?
Kantar Retail IQ Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (1) |
| Analytics | Read Reviews (20) |
| Custom Reports | Read Reviews (8) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (1) |
| Analytics | Read Reviews (20) |
| Custom Reports | Read Reviews (8) |
Software Failure Risk Guidance
?for Kantar Retail IQ
Top Failure Risks for Kantar Retail IQ
Kantar LLC News
Kantar expands LIFT Express with The Trade Desk integration
Kantar has integrated its LIFT Express brand measurement solution with The Trade Desk, enabling advertisers to access real-time campaign effectiveness insights. This integration, Kantar's first self-serve, tag-based deployment, allows advertisers to measure brand equity metrics and optimize digital media investments. Initially available in the U.S., the solution aims to provide independent, transparent measurement tools for complex media environments.
Wattie's latest campaign wins Kantar Ad Impact Award for May
Kantar awarded Wattie's campaign 'It's Wattie's you need' the Ad Impact Award for May 2026, recognizing its effective emotional connection and cultural relevance in New Zealand.
Kantar introduces creator content measurement tool
Kantar has launched a creator content measurement framework as part of its LINK AI platform update. This tool helps marketers evaluate creative performance across channels and formats using a consistent methodology. The framework introduces a new LINK score and API integration, enabling seamless assessment within existing marketing platforms. It aims to optimize creator partnerships and improve campaign effectiveness.
Kantar reveals the world's most effective advertising of the year
Kantar announced the winners of its 2026 Advertising Effectiveness Awards, recognizing the world's most effective advertising campaigns. The awards highlight the importance of integrating creative and media strategies to enhance advertising impact. Savanna Premium Cider stood out with its 'Steve Jobe & The Department of Unnecessary Innovation' campaign, achieving significant recognition across multiple categories. The awards underscore Kantar's role in evaluating advertising effectiveness through consumer reactions.
Kantar LLC Profile
Company Name
Kantar LLC
Company Website
https://retailiq.kantar.com/HQ Location
24-28 Bloomsbury Way, London, WC1A 2PX, GB
Employees
NA
Social
Financials
NA
