Kantar Retail IQ Overview

RetailIQ by Kantar specializes in Marketing Data Intelligence. It delivers actionable insights by leveraging extensive market data and analytics. This tool empowers retailers to make informed decisions, addressing key challenges in consumer behavior analysis and market trends. RetailIQ integrates seamlessly with existing systems, offering a comprehensive view of market dynamics. Its data analytics capabilities support strategic planning and competitive benchmarking, crucial for businesses aiming to optimize their market positioning.

Use Cases

Customers recommend Forecasting, Market Research, Competitive Intelligence, as the business use cases that they have been most satisfied with while using Kantar Retail IQ.

Other use cases:

  • Engaging And Following Up
  • Channel Marketing
  • Collaboration
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Business Priorities

Establish Thought Leadership is the most popular business priority that customers and associates have achieved using Kantar Retail IQ.

Other priorities:

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Kantar Retail IQ Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...Usually you are running market research with different companies that run their studies in different ways and it's not easy to move from insights to action...." Peer review by Verified Reviewer, Food & Beverages

Kantar Retail IQ, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Kantar-Retail-IQ offers forward-looking insights to understand evolving retail landscapes and changing retailer strategies. Businesses are guided on actions to drive competitive advantage using the latest research and data forecasts.

Popular Business Setting

for Kantar Retail IQ

Top Industries

  • Food & Beverages

Popular in

  • Large Enterprise

Kantar Retail IQ is popular in Food & Beverages, and is widely used by Large Enterprise,

Kantar Retail IQ Customer wins, Customer success stories, Case studies

How does Kantar Retail IQ address your Forecasting Challenges?

Tassal - Food & Beverages

LINK early-stage insights helped Tassal, an Australian seafood brand, test and refine their new ad campaign. The team used quantitative and qualitative research to pick the best creative idea before ...production. This process gave Tassal confidence to choose a bold campaign and optimize ad scripts. The approach saved time and money and led to a highly engaging, differentiating campaign. Tassal saw superior ad performance and maximized their marketing investment.

Read on →

Iceland - Retail

ConceptEvaluate AI helped Iceland, a British supermarket chain, use AI to improve its ready-made wellness meals. Iceland wanted to grow by creating energy-focused products and needed fast, confidenti...al insights. The AI platform tested many product ideas and picked the best ones for their health-conscious shoppers. This process made it easier for Iceland to choose winning products and plan for future launches. The first AI-created ready meals will launch in early 2025.

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Dr. Scholl's - Consumer Goods

Dr. Scholl's used Kantar's ConceptEvaluate and PackEvaluate to reposition its skin tag remover as a skincare product. The challenge was to engage shoppers in the US and Canada who look for such produ...cts in the skincare section, not first aid. Kantar's research validated the new positioning and packaging, showing consumers expect to find the product in skincare. This insight helped Dr. Scholl's build a strong case for retailers and improved trade sell-in success.

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Kantar Retail IQ Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.91/5 ★

Read Reviews (1)
Analytics

4.23/5 ★

Read Reviews (20)
Custom Reports

3.91/5 ★

Read Reviews (8)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.91/5 ★

Read Reviews (1)
Analytics

4.23/5 ★

Read Reviews (20)
Custom Reports

3.91/5 ★

Read Reviews (8)

Software Failure Risk Guidance

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for Kantar Retail IQ

Top Failure Risks for Kantar Retail IQ

Kantar LLC News

Executive

Rika Sharma appointed Executive Managing Director for Kantar Southeast Asia Cluster and Singapore - The Korea Herald

Kantar has appointed Rika Sharma as Executive Managing Director for its Southeast Asia Cluster and Singapore. Sharma, a seasoned leader with experience at Google and Ogilvy, will drive Kantar's regional strategy and client partnerships, aligning with the company's global vision.

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Product

Kantar introduces its Public & Developmental Sector Practice in India - Kantar

Kantar has launched its Public & Developmental Sector Practice in India, leveraging over 75 years of global expertise and a strong local presence. This initiative aims to enhance policy-making by incorporating diverse voices, using advanced analytics, and focusing on areas like poverty reduction, education, and healthcare.

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Product

Kantar launches Public & Development Sector Practice to boost policy insights in India

Kantar has launched a Public & Development Sector Practice in India to enhance policy insights. This initiative aims to support governments and organizations with data-driven strategies across sectors like agriculture, health, and education. Utilizing AI and advanced analytics, Kantar seeks to transform policy-making by providing actionable insights and comprehensive data collection.

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Executive

MD joins Kantar Finland

Kantar has appointed Christoffer Hultin as the new managing director for Kantar Finland. Hultin, with extensive experience in advertising and technology, previously served as country lead at Acceleration Nordic and held leadership roles at GroupM Finland and OMD Finland. He replaces Hande Beceren, who will now focus solely on Turkey.

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Kantar LLC Profile

Company Name

Kantar LLC

Company Website

https://retailiq.kantar.com/

HQ Location

24-28 Bloomsbury Way, London, WC1A 2PX, GB

Employees

NA

Social

Linkedin

Financials

NA