Kantar Retail IQ: Product updates, Customer stories, and Insights | 2026 Cuspera

LINK early-stage insights helped Tassal, an Australian seafood brand, test and refine their new ad campaign. The team used quantitative and qualitative research to pick the best creative idea before ...production. This process gave Tassal confidence to choose a bold campaign and optimize ad scripts. The approach saved time and money and led to a highly engaging, differentiating campaign. Tassal saw superior ad performance and maximized their marketing investment.
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ConceptEvaluate AI helped Iceland, a British supermarket chain, use AI to improve its ready-made wellness meals. Iceland wanted to grow by creating energy-focused products and needed fast, confidenti...al insights. The AI platform tested many product ideas and picked the best ones for their health-conscious shoppers. This process made it easier for Iceland to choose winning products and plan for future launches. The first AI-created ready meals will launch in early 2025.
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Dr. Scholl's used Kantar's ConceptEvaluate and PackEvaluate to reposition its skin tag remover as a skincare product. The challenge was to engage shoppers in the US and Canada who look for such produ...cts in the skincare section, not first aid. Kantar's research validated the new positioning and packaging, showing consumers expect to find the product in skincare. This insight helped Dr. Scholl's build a strong case for retailers and improved trade sell-in success.
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