Influ2 has launched a new contact-level go-to-market (GTM) orchestration tool, enhancing B2B marketing and sales alignment. This tool enables personalized buyer engagement through omni-channel orches...tration, integrating with platforms like HubSpot and Salesforce. Key features include signal-to-topic matching and a beta website visitor identification capability with over 99% accuracy.
Influ2 Unveils Contact-Level GTM for Personalized B2B
Influ2 has launched new omni-channel orchestration capabilities to enhance its contact-level account-based marketing platform. This update allows B2B marketing and sales teams to trigger personalized... actions based on individual buyer behavior and engagement signals. The platform integrates with CRM systems and sales engagement software, enabling precise buyer interactions and improving the alignment of marketing and sales strategies.
Influ2 has launched new contact-level GTM orchestration capabilities, enhancing how B2B teams activate intent throughout the buyer journey. These capabilities allow marketing and sales teams to trigg...er actions based on individual buyer interests and engagement, moving beyond account-level engagement. Features include signal-to-topic matching, cross-platform context sync, omni-channel orchestration, and Salesforce attribution. Influ2 also introduced a beta for website visitor identification, offering precise contact-level intent signals.
Influ2 brings contact-level intent to buying groups. Heres why thats important
Influ2 has introduced new features to enhance contact-level engagement in B2B buying groups. The Signals Center provides a comprehensive view of buying group engagement, offering insights into indivi...dual interactions. Audienscope adds intent signals from search, social posts, and job changes. These features integrate with CRM and marketing systems, aiding sales teams in targeted outreach. Signals Center is available now, with Audienscope launching in October.
Influ2 has launched two new products, Signals Center and Audienscope, to enhance contact-level buyer intent capabilities. Signals Center, available now, uses AI to unify buyer signals and account det...ails, providing actionable insights for sales teams. Audienscope, launching on Oct. 1, will offer contact-level search, social listening, and demographic change signals, enabling precise targeting for account-based marketing programs.
