Latest Product Updates and Feature Enhancements on Hootsuite
Outdated AI Drains Marketers' Time and Budgets
Hootsuite launched OwlyGPT, a generative AI assistant designed for social media, powered by real-time social data. This tool addresses the limitations of traditional AI, which often relies on outdate...d data, by providing marketers with timely insights to enhance content creation and campaign performance. OwlyGPT aims to reduce the time and budget wasted on inefficient AI tools, helping marketers stay relevant and make informed decisions.
Hootsuite Enterprise enhances asset management - DMNews
Hootsuite Enterprise has improved its asset management capabilities, enhancing how users manage digital assets within the platform.
Awards, Recognitions, and Industry Achievements of Hootsuite
G2 2026 best software product: Hootsuite ranks #1 in marketing
Hootsuite has been recognized as the #1 Best Software Product of 2026 by G2, based on verified customer reviews and performance data. The company also retained its position as the #1 Best Software Co...mpany in Canada and climbed to #1 Best Marketing Products. These awards highlight Hootsuite's capabilities in social media management, including AI-powered social listening, data-driven strategy, and enterprise-level analytics.
Customer reviews earn Hootsuite 200+ Leader Badges in G2 Winter 2025 Reports
Hootsuite has been awarded over 200 Leader Badges in G2's Winter 2025 Reports, highlighting its leadership in social media management. This recognition is based on more than 4,000 positive reviews, p...ositioning Hootsuite as a top solution in categories like Social Media Analytics and Management. CEO Irina Novoselsky emphasizes the company's commitment to empowering businesses with actionable social insights.
Hootsuite Dominates G2s 2025 Best Software Awards
Hootsuite secured top positions in G2's 2025 Best Software Awards, excelling in categories like 'Best Software Products' and 'Best Marketing Products'. Recognized for its leadership in social media m...arketing, Hootsuite topped eight categories, including 'Best Enterprise Products'. CEO Irina Novoselsky highlighted the company's commitment to enhancing social media value for businesses.