Google Optimize Overview

This is a summary of the comprehensive capabilities and benefits of Google Optimize based on over 1114 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Google Optimize, Mouseflow, Kameleoon, Twik, Inspectlet, etc., all belong to a category of solutions that help Conversion Rate Optimization. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Google Optimize is right for your needs? Our Cuspera AI engine can evaluate how Google Optimize fits your specific business needs, industry, and context. Get your personalized assessment report today.

Google Optimize supports business activities such as:

  • Advertisement
  • Engagement Management
  • Communication Management
  • Social Media Marketing
  • Digital Marketing

Google Optimize can help you with many business goals, such as Acquire Customers, Improve Digital And Social Presence, Grow Market Share, Enhance Customer Relationships, Scale Best Practices, etc. It can help manage these activities if you use Website and Social Media for these needs. As a solution, Google Optimize's capabilities include Personalization, Landing Page, Dashboard, etc.

Google Optimize Information Technology and Services Vertical is its biggest customer base.

Reviews

"...So you can easily see which ads: Get clicked most oftenGenerate the most conversionsHave the best conversion ratesBring in conversions at the lowest cost Landing Page Optimization and Google Optimize Effective landing pages are keys google Ads traffic...." Lessons learned (5/6/2019 7/10/2019)

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Google Optimize solved their Conversion Rate Optimization needs. Cuspera uses 1114 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Conversion Rate Optimization needs.

Business Priorities

Acquire Customers and Improve Digital And Social Presence are the most popular business priorities peers achieved using Google Optimize.

Other priorities:

  • Grow Market Share
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Efficiency
  • Increase Sales & Revenue
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Increase Average Basket Value
  • Establish Thought Leadership
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Engagement Management , Communication Management , as the business use cases that they have been most satisfied while using Google Optimize.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Website

4.53/5 ★

Read Reviews (41)

"...So you can easily see which ads: Get clicked most oftenGenerate the most conversionsHave the best conversion ratesBring in conversions at the lowest cost Landing Page Optimization and Google Optimize Effective landing pages are keys google Ads traffic...." Lessons learned (5/6/2019 7/10/2019)
Engagement Management with Website

4.90/5 ★

Read Reviews (38)

"...The post Setting Up Google Optimize on WordPress appeared first on Interactive Engagement Group | WNET...." Setting Up Google Optimize on WordPress
engaging and following up

4.86/5 ★

Read Reviews (24)

"...Videos result in higher engagement numbers: Videos allow users to feel like they are there with you at that event, fundraiser, celebration, etc., and help create and more emphasised experience. ..."
Communication Management with Website

4.54/5 ★

Read Reviews (11)

"...It also has a great web editor built-in that allows you to make changes to your website and publish from inside the Google Optimize software...."
sending & publishing communications

4.18/5 ★

Read Reviews (6)

"...It also has a great web editor built-in that allows you to make changes to your website and publish from inside the Google Optimize software...."
tracking & monitoring communications

4.29/5 ★

Read Reviews (3)

"...WordPress Landing Pages plugin gives administrators the ability to monitor and track conversion rates, run split tests on landing pages, and increase lead flow in the process...."
PEER EXPERIENCES
Advertisement with Website

4.53/5 ★

Read Reviews (41)

"...So you can easily see which ads: Get clicked most oftenGenerate the most conversionsHave the best conversion ratesBring in conversions at the lowest cost Landing Page Optimization and Google Optimize Effective landing pages are keys google Ads traffic...." Lessons learned (5/6/2019 7/10/2019)
Engagement Management with Website

4.90/5 ★

Read Reviews (38)

"...The post Setting Up Google Optimize on WordPress appeared first on Interactive Engagement Group | WNET...." Setting Up Google Optimize on WordPress
engaging and following up

4.90/5 ★

Read Reviews (24)

Communication Management with Website

4.54/5 ★

Read Reviews (11)

"...It also has a great web editor built-in that allows you to make changes to your website and publish from inside the Google Optimize software...." Peer review by YoYo F, Founder, Android Developer, Growth Lead, Marketing and Advertising
sending & publishing communications

4.54/5 ★

Read Reviews (6)

tracking & monitoring communications

4.54/5 ★

Read Reviews (3)

20+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1114 insights from peers and experts to help you assess how these Google Optimize use cases fit your Conversion Rate Optimization needs.

Frequently Asked Questions(FAQ)

for Google Optimize

What is Google Optimize?

Google Optimize is a website testing tool, enabling increased visitor engagement and personalized customer experiences, that can be used by online marketers to increase visitor conversion rates by online testing of different versions of web content. It is natively integrated with Google Analytics enabling quick insights on improvements needed on the website.

What is Google Optimize used for?

Google Optimize is a Conversion Rate Optimization Software mainly used by its customers to Acquire Customers and Improve Digital And Social Presence by Advertisement, Engagement Management and Communication Management .

What are the top features of Google Optimize?

Personalization, Landing page and Dashboard are some of the top features of Google Optimize.

Who uses Google Optimize?

Google Optimize is used by Information Technology And Services, Marketing And Advertising and Computer Software among other industries.

What are Google Optimize alternatives?

Mouseflow, Kameleoon, Twik and Inspectlet are popular alternatives for Google Optimize.

Where is Google Optimize located?

Google Optimize is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, US.

Popular Business Setting

for Google Optimize

Top Industries

  • Information Technology and Services
  • Marketing and Advertising
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Google Optimize to Acquire customers and Improve digital and social presence

Peer and Expert Opinion on Features

for Google Optimize

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.32/5 ★

Read Reviews (79)
Landing page

4.38/5 ★

Read Reviews (38)
Dashboard

3.86/5 ★

Read Reviews (17)
Widgets

1.46/5 ★

Read Reviews (16)
SEM

4.44/5 ★

Read Reviews (15)
FEATURES RATINGS AND REVIEWS
Personalization

4.32/5 ★

Read Reviews (79)
Landing page

4.38/5 ★

Read Reviews (38)
Dashboard

3.86/5 ★

Read Reviews (17)
Widgets

1.46/5 ★

Read Reviews (16)
SEM

4.44/5 ★

Read Reviews (15)

IT and Other Capabilities

for Google Optimize

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.79/5 ★

Read Reviews (22)
Data Import

3.42/5 ★

Read Reviews (58)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.79/5 ★

Read Reviews (22)
Data Import

3.42/5 ★

Read Reviews (58)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

3.64/5 ★

Read Reviews (4)
24/7 Support

3.22/5 ★

Read Reviews (28)
Email Support

2.90/5 ★

Read Reviews (2)
Phone Support

2.90/5 ★

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

3.64/5 ★

Read Reviews (4)
24/7 Support

3.22/5 ★

Read Reviews (28)
Email Support

2.90/5 ★

Read Reviews (2)
Phone Support

2.90/5 ★

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.45/5 ★

Read Reviews (3)
Analytics

4.28/5 ★

Read Reviews (217)
Custom Reports

4.09/5 ★

Read Reviews (283)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.45/5 ★

Read Reviews (3)
Analytics

4.28/5 ★

Read Reviews (217)
Custom Reports

4.09/5 ★

Read Reviews (283)

Software Failure Risk Guidance

?

for Google Optimize

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Optimize

Vendor Profile Details

Company Name

Google

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Financials

SERIES A