Latest Product Updates and Feature Enhancements on FullStory
Introducing Fullstory MCP: Enable Intelligent Digital Experiences Wherever You Work
Fullstory has announced the beta release of its Model Context Protocol (MCP) server, designed to enhance digital experiences by integrating human context into AI analytics. The MCP server allows team...s to ask natural language questions about user interactions, providing real-time insights and reducing analysis time. This innovation aims to improve conversion rates and user engagement by leveraging Fullstory's behavioral intelligence.
Fullstory Drives Growth, AI Innovation with Record Momentum
Fullstory announced record growth and AI-driven innovations, with StoryAI becoming its fastest-growing product. The company expanded its platform with new capabilities and strategic acquisitions, inc...luding Usetiful. Notable customer successes include TBC Bank and WorldRemit. Fullstory also strengthened its ecosystem through partnerships with Intercom, Databricks, and Braze, and received industry accolades, such as being named to the Inc. 5000 list.
Fullstory Accelerates Growth and AI Innovation, Driving Record Momentum in Second Half
Fullstory announced significant growth and AI innovations, driven by its new product, StoryAI, which has become the fastest-growing expansion offering in the company's history. The company also expan...ded its platform with the acquisition of Usetiful and launched new features like Guides and Surveys. Fullstory's strategic partnerships and industry recognition further solidified its market position.
Fullstory Accelerates Growth and AI Innovation, Driving Record Momentum ...
Fullstory reported record growth and AI innovation in the second half of its fiscal year. The company expanded its platform with the acquisition of Usetiful and launched new AI capabilities through S...toryAI, which has become its fastest-growing product. Fullstory also introduced Guides and Surveys, enhancing its intelligent experience platform. Key partnerships and industry recognition further solidified its market position.
Fullstory Launches 'Guides and Surveys' To Turn Behavioral Insights Into Real-Time Action
Fullstory has launched "Guides and Surveys," a new product leveraging behavioral data to provide real-time, personalized user guidance. This tool, developed after acquiring Usetiful, aims to improve ...user experience by offering targeted in-app guidance and contextual surveys without needing developer support. It enhances feature adoption and user feedback, turning user friction into successful outcomes.
Fullstory Launches "Guides and Surveys" To Turn Behavioral Insights ...
Fullstory has launched "Guides and Surveys," a new product leveraging behavioral data to provide personalized in-app guidance and surveys. This tool, developed post-acquisition of Usetiful, allows pr...oduct teams to enhance user experiences without developer support by targeting users based on real-time behavior and user properties, significantly boosting feature adoption and survey response rates.
Fullstory Launches Guides and Surveys
Fullstory has introduced new features, Guides and Surveys, to enhance its digital analytics platform. These tools aim to improve user engagement and gather feedback, providing businesses with deeper ...insights into customer behavior.
Fullstory Sees 1H Growth Driven by Upmarket and Product Momentum - MarTech Cube
Fullstory launched several new products and enhancements in 2025, including StoryAI, Workforce, Fullstory Analytics, Fullstory Anywhere, and Fullstory Mobile. These innovations aim to optimize digita...l experiences by leveraging AI-powered behavioral data solutions. The company also integrated with Adobe Exchange and Intercom's AI agent, Fin, to enhance user behavior insights and customer interactions.
Mergers, Acquisitions, and Business Moves by FullStory
Fullstory Acquires Usetiful, Extending Personalized Experience Capabilities - Demand Gen Report
Fullstory has acquired Usetiful, a digital adoption platform, to enhance its personalized experience capabilities. This acquisition integrates Usetiful's engagement tools with Fullstory's behavioral ...data platform, enabling real-time delivery of personalized user experiences. The move aims to improve feature adoption, user engagement, and conversion rates by connecting insights to actionable outcomes.
Leadership and Executive Team Updates at FullStory
Fullstory Appoints Chad Gold as Chief Financial Officer
Fullstory has appointed Chad Gold as its new Chief Financial Officer.
Fullstory Appoints Chad Gold as Chief Financial Officer
Fullstory has named Chad Gold as its new Chief Financial Officer. Gold brings extensive financial leadership experience to support Fullstorys growth in digital experience analytics.