Falcon.io (now Brandwatch Social Media Management) Overview

This is a summary of the comprehensive capabilities and benefits of Falcon.io (now Brandwatch Social Media Management) based on over 5312 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Falcon.io (now Brandwatch Social Media Management), Sprinklr Core, Khoros Marketing, Sendible, Sprinklr Core, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Falcon.io (now Brandwatch Social Media Management) is right for your needs? Our Cuspera AI engine can evaluate how Falcon.io (now Brandwatch Social Media Management) fits your specific business needs, industry, and context. Get your personalized assessment report today.

Falcon.io (now Brandwatch Social Media Management) supports business activities such as:

  • Social Media Management
  • Communication Management
  • Engagement Management
  • Content Management
  • Collaboration

Falcon.io (now Brandwatch Social Media Management) can help you with many business goals, such as Improve Digital And Social Presence, Enhance Customer Relationships, Acquire Customers, Build Brand Awareness, Enter New Markets Internationally Or Locally, etc. It can help manage these activities if you use Social Media for these needs. As a solution, Falcon.io (now Brandwatch Social Media Management)'s capabilities include Personalization, Dashboard, Alerts: Popups & Notifications, etc.

Falcon.io (now Brandwatch Social Media Management) was founded in 2005. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools. " - Emily Zangari

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Falcon.io (now Brandwatch Social Media Management) solved their Social Media Marketing needs. Cuspera uses 5312 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Business Priorities

Improve Digital And Social Presence and Enhance Customer Relationships are the most popular business priorities peers achieved using Falcon.io (now Brandwatch Social Media Management).

Other priorities:

  • Acquire Customers
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Improve Brand Engagement
  • Improve Internal Communications
  • Scale Best Practices
  • Launch New Products
  • Grow Market Share
  • Improve Visibility
  • Increase Sales & Revenue
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Use Cases

Peers recommend Social Media Management , Communication Management , Engagement Management , as the business use cases that they have been most satisfied while using Falcon.io (now Brandwatch Social Media Management).

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Social Media Management with Social Media

4.45/5 ★

Read Reviews (561)

"...With Falcon you have every thing at hand you need to manage your social media activities all around the globe...."
engaging on social media

4.64/5 ★

Read Reviews (104)

"...For instance, Falcon.io compiled the most recent strategies for posting on social media which were covered on top digital marketing platforms...."
scheduling post to social media

4.79/5 ★

Read Reviews (93)

"...I love being able schedule posts across my social media platforms to market concerts and events...."
social media analytics

3.66/5 ★

Read Reviews (73)

"...Tools like Unmetric, Falcon.io, and CoSchedule offer a host of features to help you analyze your social performance. ..."
monitoring social media

4.94/5 ★

Read Reviews (50)

"...Other than the benefits I mentioned above (the copy feature, day/calendar views, etc), I really like the setup of the Engage tool for easily tracking and monitoring social comments...."
managing social media account

4.60/5 ★

Read Reviews (40)

"...Buffer can be used to schedule posts, analyze performance, and manage all your social media accounts from one central place. ..."
Communication Management with Social Media

4.15/5 ★

Read Reviews (396)

"...The greatest benefits come from "Measure", the ability to track and monitor engagement and effectiveness of posts...."
sending & publishing communications

4.02/5 ★

Read Reviews (330)

"...I use the tool to publish my content for the various tourism campaigns within our organization...."
tracking & monitoring communications

4.95/5 ★

Read Reviews (57)

"...Falcon.io is a collaborative social media management tool that offers a quality experience of social media monitoring, analytics, and reporting. ..."
Engagement Management with Social Media

4.40/5 ★

Read Reviews (316)

"...It is easy to engage with customers and answer queries to aid quick responses...."
engaging and following up

4.32/5 ★

Read Reviews (251)

"...We switched over from Social Studio by Salesforce and found their engage module to be clunky, old, and just terrible...."
PEER EXPERIENCES
Social Media Management with Social Media

4.45/5 ★

Read Reviews (561)

"...With Falcon you have every thing at hand you need to manage your social media activities all around the globe...." Peer review by Florian J, Team Lead International Brand Management - Dr. Hauschka Kosmetik
engaging on social media

4.45/5 ★

Read Reviews (104)

scheduling post to social media

4.45/5 ★

Read Reviews (93)

social media analytics

4.45/5 ★

Read Reviews (73)

monitoring social media

4.45/5 ★

Read Reviews (50)

managing social media account

4.45/5 ★

Read Reviews (40)

Communication Management with Social Media

4.15/5 ★

Read Reviews (396)

"...The greatest benefits come from "Measure", the ability to track and monitor engagement and effectiveness of posts...." Peer review by Samantha B, Sutherland Talent Acquisition Shared Services Director, LATAM, NA
sending & publishing communications

4.15/5 ★

Read Reviews (330)

tracking & monitoring communications

4.15/5 ★

Read Reviews (57)

Engagement Management with Social Media

4.40/5 ★

Read Reviews (316)

"...It is easy to engage with customers and answer queries to aid quick responses...." Peer review by Samantha R., Retail
engaging and following up

4.40/5 ★

Read Reviews (251)

54+ more Business Use Cases

Our AI advisor, Wyz, harnessed 5312 insights from peers and experts to help you assess how these Falcon.io (now Brandwatch Social Media Management) use cases fit your Social Media Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Emily Zangari

Director of Digital Content and Strategy

UConn

Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools. Testimonial By Emily Zangari

Stephanie Yamkovenko

Senior Manager of Social Media Marketing

Khan Academy

When schools closed because of COVID-19, we quintupled our social output on 5-6 channels. It was hard work with multiple moving parts, and we couldn’t have pulled it off without Falcon. Testimonial By Stephanie Yamkovenko
CUSTOMERS TESTIMONIALS

Emily Zangari

Director of Digital Content and Strategy

UConn

Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools. Testimonial By Emily Zangari

Stephanie Yamkovenko

Senior Manager of Social Media Marketing

Khan Academy

When schools closed because of COVID-19, we quintupled our social output on 5-6 channels. It was hard work with multiple moving parts, and we couldn’t have pulled it off without Falcon. Testimonial By Stephanie Yamkovenko

Case Studies

COMPANY CASE STUDIES
Case Study Foursquare

How Foursquare Uses Social Media Triage to Deliver Customer Service

Read More
Case Study Khan Academy

Khan Academy Increased their Social Output Fivefold with Falcon

Read More
Case Study AttentionMedia

How AttentionMedia Uses Falcon to Streamline Processes, Retain Clients, and Win New Business.

Read More

Based on peer insights

Cuspera recommends Falcon.io (now Brandwatch Social Media Management) for

Use Cases Social Media Management , Communication Management , Engagement Management
Medium Social Media
Features Personalization, Dashboard, Alerts: Popups & Notifications
Business Priorities Improve Digital And Social Presence, Enhance Customer Relationships, Acquire Customers
Industries Marketing And Advertising, Education, Internet

Frequently Asked Questions(FAQ)

for Falcon.io (now Brandwatch Social Media Management)

What is Falcon.io (now Brandwatch Social Media Management)?

Falcon.io (now Brandwatch Social Media Management) is a social media marketing tool targeted toward medium and enterprise customers to plan their social media engagements and enhance their customer experience.

What is Falcon.io (now Brandwatch Social Media Management) used for?

Falcon.io (now Brandwatch Social Media Management) is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Enhance Customer Relationships by Social Media Management, Communication Management and Engagement Management .

What are the top features of Falcon.io (now Brandwatch Social Media Management)?

Personalization, Dashboard and Alerts: popups & Notifications are some of the top features of Falcon.io (now Brandwatch Social Media Management).

Who uses Falcon.io (now Brandwatch Social Media Management)?

Falcon.io (now Brandwatch Social Media Management) is used by Marketing And Advertising, Education and Internet among other industries.

What are Falcon.io (now Brandwatch Social Media Management) alternatives?

Sprinklr Core, Khoros Marketing, Sendible and Sprinklr Core are popular alternatives for Falcon.io (now Brandwatch Social Media Management).

Where is Falcon.io (now Brandwatch Social Media Management) located?

Falcon.io (now Brandwatch Social Media Management) is headquartered at 1st Floor Sovereign House Church Street Brighton BN1 1UJ.

Popular Business Setting

for Falcon.io (now Brandwatch Social Media Management)

Top Industries

  • Marketing and Advertising
  • Education
  • Internet

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Peers used Falcon.io (now Brandwatch Social Media Management) to Improve digital and social presence and Enhance customer relationships

Peer and Expert Opinion on Features

for Falcon.io (now Brandwatch Social Media Management)

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.69/5 ★

Read Reviews (69)
Dashboard

4.39/5 ★

Read Reviews (63)
Alerts: popups & Notifications

2.92/5 ★

Read Reviews (50)
Live monitoring

4.93/5 ★

Read Reviews (28)
Templates

4.03/5 ★

Read Reviews (14)
FEATURES RATINGS AND REVIEWS
Personalization

4.69/5 ★

Read Reviews (69)
Dashboard

4.39/5 ★

Read Reviews (63)
Alerts: popups & Notifications

2.92/5 ★

Read Reviews (50)
Live monitoring

4.93/5 ★

Read Reviews (28)
Templates

4.03/5 ★

Read Reviews (14)

IT and Other Capabilities

for Falcon.io (now Brandwatch Social Media Management)

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.37/5 ★

Read Reviews (551)
Data Export

3.23/5 ★

Read Reviews (173)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.37/5 ★

Read Reviews (551)
Data Export

3.23/5 ★

Read Reviews (173)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.85/5 ★

Read Reviews (40)
Email Support

4.84/5 ★

Read Reviews (37)
Chat Support

4.83/5 ★

Read Reviews (59)
24/7 Support

4.55/5 ★

Read Reviews (559)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.85/5 ★

Read Reviews (40)
Email Support

4.84/5 ★

Read Reviews (37)
Chat Support

4.83/5 ★

Read Reviews (59)
24/7 Support

4.55/5 ★

Read Reviews (559)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.82/5 ★

Read Reviews (4)
Analytics

3.99/5 ★

Read Reviews (313)
Custom Reports

3.75/5 ★

Read Reviews (776)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.82/5 ★

Read Reviews (4)
Analytics

3.99/5 ★

Read Reviews (313)
Custom Reports

3.75/5 ★

Read Reviews (776)

Software Failure Risk Guidance

?

for Falcon.io (now Brandwatch Social Media Management)

Overall Risk Meter

Low Medium High

Top Failure Risks for Falcon.io (now Brandwatch Social Media Management)

Vendor Profile Details

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Financials

SERIES C