Falcon.io (now Brandwatch Social Media Management) Overview

Falconio-Now-Brandwatch's Social Media Management offers tools for discovering, attracting, and engaging customers. It supports teams and regions in effective social media management.

Use Cases

Customers recommend Social Media Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Falcon.io (now Brandwatch Social Media Management).

Other use cases:

  • Content Management
  • Collaboration
  • Social Media Marketing
  • Campaign Management
  • Helpdesk Management
  • Workflow Management
  • Advertisement
See all use cases See less use cases

Business Priorities

Improve Digital And Social Presence and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Falcon.io (now Brandwatch Social Media Management).

Other priorities:

  • Acquire Customers
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Improve ROI
  • Improve Brand Engagement
  • Improve Internal Communications
  • Scale Best Practices
  • Launch New Products
  • Grow Market Share
  • Improve Visibility
  • Increase Sales & Revenue
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Falcon.io (now Brandwatch Social Media Management) Use-Cases and Business Priorities: Customer Satisfaction Data

Falcon.io (now Brandwatch Social Media Management) works with different mediums / channels such as Social Media.

Falcon.io (now Brandwatch Social Media Management)'s features include Personalization, Dashboard, Alerts: Popups & Notifications, etc. and Falcon.io (now Brandwatch Social Media Management) support capabilities include Phone Support, Email Support, Chat Support, etc. also Falcon.io (now Brandwatch Social Media Management) analytics capabilities include Analytics, and Custom Reports.

Reviews

"When schools closed because of COVID-19, we quintupled our social output on 5-6 channels. It was hard work with multiple moving parts, and we couldn’t have pulled it off without Falcon." - Stephanie Yamkovenko

Peer review evidence (same sources as the product rating summary)

"...It s ideal for businesses that have multiple social media sites managed by multiple team members...." Peer review by Stephanie
"...Falcon.io is currently being used by the content marketing team and customer service to coordinate and publish content to Facebook, Instagram, Twitter, and to answer customer direct messages...." Peer review by Lainey Graham, Content Marketing Coordinator, Grace Management Group
"...Integrated solution for monitoring, Engage, Publish Support is very good Content pool for working with subsiriaries...." Peer review by Eva G, Content Strategy Manager

Falcon.io (now Brandwatch Social Media Management), Renderforest Video, Walls.io, Statusbrew, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Falcon.io (now Brandwatch Social Media Management)

Top Industries

  • Marketing and Advertising
  • Education
  • Internet

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Falcon.io (now Brandwatch Social Media Management) is popular in Marketing And Advertising, Education, and Internet and is widely used by Mid Market, Small Business, and Enterprise.

Falcon.io (now Brandwatch Social Media Management) Customer wins, Customer success stories, Case studies

What makes Falcon.io (now Brandwatch Social Media Management) ideal for Social Media Management?

What Are the key features of Falcon.io (now Brandwatch Social Media Management) for Communication Management?

Why is Falcon.io (now Brandwatch Social Media Management) the best choice for Engagement Management?

How can Falcon.io (now Brandwatch Social Media Management) enhance your Content Management process?

How does Falcon.io (now Brandwatch Social Media Management) facilitate Collaboration?

11 buyers and buying teams have used Cuspera to assess how well Falcon.io (now Brandwatch Social Media Management) solved their Social Media Marketing needs. Cuspera uses 5312 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Falcon.io (now Brandwatch Social Media Management) testimonial

Stephanie Yamkovenko

Senior Manager of Social Media Marketing

Khan Academy

When schools closed because of COVID-19, we quintupled our social output on 5-6 channels. It was hard work with multiple moving parts, and we couldn’t have pulled it off without Falcon. Testimonial By Stephanie Yamkovenko
Falcon.io (now Brandwatch Social Media Management) testimonial

Emily Zangari

Director of Digital Content and Strategy

UConn

Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools. Testimonial By Emily Zangari
CUSTOMERS TESTIMONIALS
Falcon.io (now Brandwatch Social Media Management) testimonial

Stephanie Yamkovenko

Senior Manager of Social Media Marketing

Khan Academy

When schools closed because of COVID-19, we quintupled our social output on 5-6 channels. It was hard work with multiple moving parts, and we couldn’t have pulled it off without Falcon. Testimonial By Stephanie Yamkovenko
Falcon.io (now Brandwatch Social Media Management) testimonial

Emily Zangari

Director of Digital Content and Strategy

UConn

Handling social with several clunky, disparate tools was a nightmare. Now that we have Falcon, we have so much more time in the day to focus on creating great content instead of toggling between social tools. Testimonial By Emily Zangari
 

Art of the Possible - Marketing And Advertising - Marketing and Advertising

Brandwatch helped Art of the Possible, a creative agency, improve their social listening and data analysis. The team switched from an unreliable provider to Brandwatch for more accurate, transparent ...insights. Brandwatch’s tools made onboarding easy and integrated smoothly into their workflow. The agency now delivers faster, more trustworthy insights and saves time on reporting. They achieved a 95% pitch win rate for clients using Brandwatch.

Read on →
 

Mavens - Marketing And Advertising - Marketing and Advertising

Mavens used Brandwatch Audiences to study new mothers on Twitter for a client launching a skincare line for infants. They identified key hashtags and top parenting blogs used by new mothers. The team... found influential accounts, like entrepreneurial moms, shaping conversations. Insights from Brandwatch Audiences guided the client's communication and creative strategy. The client was impressed by the depth and specificity of the findings.

Read on →
 

Goodstart Early Learning - Education - Education

Brandwatch helped Goodstart Early Learning manage social media for over 650 centers. The platform gave them a single view of all accounts, making it easier to find top-performing content and share be...st practices. Goodstart improved content quality and increased posting frequency from once to three times a week. The team saved time, reduced workload, and boosted productivity. Brandwatch also helped protect children's privacy while supporting authentic engagement.

Read on →
 

Automated Creative - Marketing And Advertising - Marketing and Advertising

Brandwatch helped Automated Creative analyze social media and forums in six languages for Durex. The campaign delivered 4x the expected CRM signups and a 286% lower cost per acquisition than the targ...et. Click-through rates were 3x higher than previous Durex campaigns. Insights from Brandwatch challenged assumptions about the audience and revealed new opportunities for sex education content. These findings now guide Durex’s local market strategies.

Read on →
 

Australian War Memorial - Government Administration - Government Administration

Brandwatch Social Media Management helped the Australian War Memorial manage a high volume of online messages. The team used Labels and Engage to organize conversations and streamline community manag...ement. They improved stakeholder coordination and content scheduling across departments. Brandwatch enabled faster response to visitor questions and better campaign reporting. The team now gains deeper insights into user engagement and campaign performance.

Read on →

University of Glasgow - Education - Education

Brandwatch helped the University of Glasgow improve content strategies and crisis management. The university used Brandwatch's social intelligence tools to monitor sentiment and manage communications... during COVID-19. Real-time alerts and custom dashboards supported student recruitment and reputation management. Neon Caffeine partnered with the university to train teams and map key metrics. The university now adapts campaigns quickly based on social data and feedback.

Read on →

Brandwatch: Social Media Monitoring

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Frequently Asked Questions(FAQ)

for Falcon.io (now Brandwatch Social Media Management)

What is Falcon.io (now Brandwatch Social Media Management)?

Falcon.io (now Brandwatch Social Media Management) is a social media marketing tool targeted toward medium and enterprise customers to plan their social media engagements and enhance their customer experience.

It helps you publish content across channels with consistent brand quality and approval workflow. It helps you manage all community engagements from one common inbox and plan automated ad campaigns.

It helps you track social media trends, and brand perception and derive sentiment analysis to plan your social media campaigns. It provides your dynamic real-time insights across. It gives a better view of your target audience with individual profile cards built using their social activity and also aggregates audience discussing a particular topic or sharing hashtags for better segmentation for targeted ad campaigns.

What is Falcon.io (now Brandwatch Social Media Management) used for?

Falcon.io (now Brandwatch Social Media Management) is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Enhance Customer Relationships by Social Media Management, Communication Management and Engagement Management .

What are the top features of Falcon.io (now Brandwatch Social Media Management)?

Personalization, Dashboard and Alerts: popups & Notifications are some of the top features of Falcon.io (now Brandwatch Social Media Management).

Who uses Falcon.io (now Brandwatch Social Media Management)?

Falcon.io (now Brandwatch Social Media Management) is used by Marketing And Advertising, Education and Internet among other industries.

What are Falcon.io (now Brandwatch Social Media Management) alternatives?

Renderforest Video, Walls.Io, Statusbrew and Eclincher Social Media Management are popular alternatives for Falcon.io (now Brandwatch Social Media Management).

Where is Falcon.io (now Brandwatch Social Media Management) located?

Falcon.io (now Brandwatch Social Media Management) is headquartered at 1st Floor Sovereign House Church Street Brighton BN1 1UJ.
lightning

Peers used Falcon.io (now Brandwatch Social Media Management) for social media management and communication management

Falcon.io (now Brandwatch Social Media Management) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.82/5

Read Reviews (4)
Analytics

3.99/5

Read Reviews (313)
Custom Reports

3.75/5

Read Reviews (776)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.82/5

Read Reviews (4)
Analytics

3.99/5

Read Reviews (313)
Custom Reports

3.75/5

Read Reviews (776)

Software Failure Risk Guidance

?

for Falcon.io (now Brandwatch Social Media Management)

Overall Risk Meter

Low Medium High

Top Failure Risks for Falcon.io (now Brandwatch Social Media Management)

Brandwatch News

Partnership

Brandwatch and Blackbird.AI Consortium Selected by NATO to Deliver ...

Brandwatch and Blackbird.AI have been selected by NATO to provide an advanced Information Environment Assessment Capability. This AI-enabled solution will enhance NATO's ability to monitor and analyze complex information environments, supporting strategic communications and decision-making. The consortium, including Cision and partners, will deliver tools for media monitoring, sentiment analysis, and trend detection to counter disinformation and harmful narratives.

Product

Brandwatch Strengthens AI Leadership with Deeper Insights and Expanded ...

Brandwatch has unveiled new AI-powered features within its Iris AI platform, enhancing data exploration and workflow efficiency for marketers. The updates include a quick AI chat assistant, AI dashboards, and expanded data coverage across platforms like Threads, YouTube, and TikTok. These innovations aim to provide deeper insights and broader coverage, helping brands make smarter decisions and accelerate growth.

Executive

Brandwatch names global president | News | Research Live

Brandwatch has appointed Channing Ferrer as its global president, promoting him from his previous role as chief business officer. Ferrer will lead Brandwatch's business strategy and growth initiatives. Additionally, Matt Tippets has been named chief product and technology officer, and several other senior leadership roles have been filled to drive growth and innovation.

Partnership

Brandwatch partners to add search insights

Brandwatch has partnered with Trajaan to integrate search intelligence data into its digital consumer intelligence platform. This collaboration allows Brandwatch customers to access data from search engines, e-commerce, social platforms, and generative AI, enhancing insights and forecasting capabilities. The partnership aims to help organizations understand consumer behavior and spot market trends faster.

Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Financials

SERIES C