dotDigital Engagement Cloud | Omnichannel marketing automation for B2C, B2B, and NFP marketers
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Latest Product Updates and Feature Enhancements on dotDigital Engagement Cloud
What??s new: AI updates, easier mobile marketing, and enterprise data syncing
Dotdigital has introduced over 20 new features to enhance its marketing automation platform. Key updates include AI-driven segmentation tools, improved mobile marketing capabilities, and seamless ent...erprise data syncing. Notable enhancements involve WinstonAI for intelligent segment templates and AI-powered image search, upgraded WhatsApp functionalities, and new integrations with platforms like Snowflake and Adobe Commerce. These advancements aim to streamline marketing operations, boost engagement, and facilitate data-driven decision-making.
Dotdigital's 2024 releases include platforms for customer experience, email and SMS automation, and ecommerce personalization. They focus on privacy, security, and sustainability, offering services a...cross various industries like finance, travel, and fashion. New features include WinstonAI for creativity and data-driven insights.
Mergers, Acquisitions, and Business Moves by dotDigital Engagement Cloud
DotDigital acquires US-based Social Snowball - Sharecast News
Dotdigital has acquired US-based Social Snowball, an influencer and affiliate marketing platform, for up to $35 million. The deal includes a $20 million initial payment and up to $15 million in earn-...outs over two years. Social Snowball, integrated with Shopify and serving over 1,500 subscription customers, expands Dotdigitals cross-channel marketing automation portfolio and supports its customer experience and data platform strategy.
Dotdigital Group plc Acquires Influencer, Affiliate and Referral ...
Dotdigital Group plc has acquired Social Snowball, an influencer, affiliate, and referral marketing platform, for $35 million. This acquisition integrates influencer marketing into Dotdigital's produ...ct stack, enhancing its cross-channel marketing automation capabilities. The move aims to diversify customer acquisition channels and leverage first-party data for scalable growth, particularly within the Shopify merchant ecosystem.
Funding News and Financial Performance of dotDigital Engagement Cloud
Dotdigital Shares Move Higher On Solid Trading Update
Dotdigital reported a 6% revenue increase to 83.9 million for the year ending June 30, 2025, with 94% of revenue being recurring. The company acquired Social Snowball for $35 million to boost its Nor...th American presence and enhance its marketing automation capabilities. Despite a cash reserve decrease due to this acquisition, Dotdigital plans to increase its final dividend, reflecting confidence in its financial performance.
