Latest News & Updates on DISQO

DISQO has launched AI Search Lift, a new product designed to measure the impact of advertising on consumer behavior within conversational AI and LLM platforms. This tool helps marketers assess media ...effectiveness as consumer search shifts towards AI-driven environments. It uses a consent-based, deterministic attribution framework to quantify behavioral changes, providing insights into advertising's influence on brand interactions.
Show More..

DISQO has launched AI Search Lift, a product designed to measure the impact of advertising within AI-powered environments like large language models (LLMs). This tool helps brands assess whether ad e...xposure leads to increased engagement in AI systems, addressing the challenge of visibility in AI-assisted consumer journeys. The product measures interactions such as AI brand search and competitive search, offering insights into consumer behavior in AI-driven discovery processes.
Show More..

DISQO has launched AI Search Lift, a new product designed to measure the incremental effect of advertising in AI-powered search environments. This product helps marketers understand how advertising i...nfluences brand interactions within LLMs and AI-driven discovery, addressing the growing challenge of signal loss in consumer journeys. AI Search Lift is available to DISQO customers and complements emerging AEO and GEO strategies.
Show More..

DISQO launched AI Search Lift, a product that measures the incremental effect of advertising on brand interactions within LLMs and AI-powered search environments. This tool helps marketers understand... advertising impact as consumer discovery increasingly occurs in AI contexts. AI Search Lift integrates with DISQO's outcomes intelligence platform, enhancing advertising effectiveness measurement.
Show More..

DISQO launched AI Search Lift, a product measuring advertising's incremental impact on brand interactions in AI-powered search environments. It helps marketers assess advertising effectiveness as con...sumer discovery shifts to AI-driven platforms. The product uses DISQO’s panel-based measurement technology to connect consumer behavior with ad exposure, offering insights into brand engagement within AI contexts.
Show More..

DISQO has introduced a new tool that integrates an outcomes layer into its AEO (Advertising Effectiveness Optimization) and GEO (Geographic Effectiveness Optimization) platforms. This enhancement aim...s to improve data analysis and customer insights by providing a more comprehensive view of advertising and geographic effectiveness.
Show More..

DISQO and Comcast Advertising have formed a strategic partnership to enhance TV attribution capabilities. By integrating DISQO's deterministic attribution technology with Comcast's Outcomes+ platform..., the collaboration aims to improve measurement for television and streaming ads. This integration allows advertisers to link ad exposure to business outcomes like brand lift and search volume, aligning TV advertising measurement with digital marketing standards.
Show More..

DISQO and Comcast Advertising have partnered to enhance TV and streaming attribution through Comcast's Outcomes+ solution. This collaboration integrates DISQO's advanced measurement capabilities, all...owing advertisers to gain actionable insights and optimize performance across various media platforms. The partnership aims to provide a comprehensive view of brand and performance outcomes, improving investment decisions for advertisers.
Show More..

DISQO and Comcast Advertising have partnered to enhance TV attribution for advertisers. DISQO's measurement solutions will be integrated into Comcast's Outcomes+ platform, enabling advertisers to gai...n insights into brand and performance outcomes across TV and streaming media. This collaboration aims to provide advertisers with actionable insights and improve investment decisions by offering real-time, deterministic measurement capabilities.
Show More..

DISQO has partnered with DAX US to offer real-time brand lift measurement for digital audio campaigns. This collaboration allows advertisers to assess brand metrics like awareness and consideration, ...enhancing performance data beyond traditional metrics. DISQO's platform enables DAX to monitor campaigns with real-time reporting, benefiting over 500 brands and 150 partners.
Show More..

DISQO has partnered with DAX US to integrate brand lift measurement into digital audio advertising campaigns. This collaboration enables real-time reporting on brand lift and tracks listener actions,... enhancing advertisers' ability to measure and optimize campaign performance.
Show More..

DISQO has partnered with DAX US to enhance audio brand lift measurement for podcast and music streaming campaigns. This collaboration integrates DISQO's tools to provide real-time insights into brand... awareness, consideration, and consumer actions like website visits. The partnership aims to improve data-driven media planning and demonstrate audio advertising's impact on brand outcomes.
Show More..

DISQO appoints Terri Walter as Chief Marketing Officer to lead its marketing strategy and brand communications. Walter, with over two decades of experience in ad tech and AI, joins DISQO to enhance i...ts position in full funnel measurement and drive growth. She will report to CEO Armen Adjemian.
Show More..

DISQO has appointed Terri Walter as Chief Marketing Officer to lead its marketing strategy and communications. Walter, with over two decades of experience in ad tech and AI, will drive DISQO's brand ...growth and market positioning. Her expertise aligns with DISQO's focus on AI-driven advertising intelligence and brand measurement.
Show More..