Strategic Partnerships and Integrations of DISQO
DISQO & Comcast Strengthen TV Attribution Capabilities
DISQO and Comcast Advertising have formed a strategic partnership to enhance TV attribution capabilities. By integrating DISQO's deterministic attribution technology with Comcast's Outcomes+ platform..., the collaboration aims to improve measurement for television and streaming ads. This integration allows advertisers to link ad exposure to business outcomes like brand lift and search volume, aligning TV advertising measurement with digital marketing standards.
DISQO and Comcast Advertising Partner to Deliver Advanced TV ...
DISQO and Comcast Advertising have partnered to enhance TV and streaming attribution through Comcast's Outcomes+ solution. This collaboration integrates DISQO's advanced measurement capabilities, all...owing advertisers to gain actionable insights and optimize performance across various media platforms. The partnership aims to provide a comprehensive view of brand and performance outcomes, improving investment decisions for advertisers.
DISQO and Comcast Advertising Partner to Deliver Advanced TV ...
DISQO and Comcast Advertising have partnered to enhance TV attribution for advertisers. DISQO's measurement solutions will be integrated into Comcast's Outcomes+ platform, enabling advertisers to gai...n insights into brand and performance outcomes across TV and streaming media. This collaboration aims to provide advertisers with actionable insights and improve investment decisions by offering real-time, deterministic measurement capabilities.
DAX US Partners With DISQO For Real-Time Brand Lift Measurement In ...
DISQO has partnered with DAX US to offer real-time brand lift measurement for digital audio campaigns. This collaboration allows advertisers to assess brand metrics like awareness and consideration, ...enhancing performance data beyond traditional metrics. DISQO's platform enables DAX to monitor campaigns with real-time reporting, benefiting over 500 brands and 150 partners.
DISQO DAX: Global Taps Partner For US Audio Measurement - Radio Ink
DISQO has partnered with DAX US to integrate brand lift measurement into digital audio advertising campaigns. This collaboration enables real-time reporting on brand lift and tracks listener actions,... enhancing advertisers' ability to measure and optimize campaign performance.
DAX US partners with DISQO to expand audio brand lift measurement - PodcastingToday
DISQO has partnered with DAX US to enhance audio brand lift measurement for podcast and music streaming campaigns. This collaboration integrates DISQO's tools to provide real-time insights into brand... awareness, consideration, and consumer actions like website visits. The partnership aims to improve data-driven media planning and demonstrate audio advertising's impact on brand outcomes.
Leadership and Executive Team Updates at DISQO
DISQO Names Terri Walter Chief Marketing Officer
DISQO appoints Terri Walter as Chief Marketing Officer to lead its marketing strategy and brand communications. Walter, with over two decades of experience in ad tech and AI, joins DISQO to enhance i...ts position in full funnel measurement and drive growth. She will report to CEO Armen Adjemian.