Marketing and Advertising Case Studies and Success Stories with Deepintent
CASE STUDY A leading agency and its investment team
DeepIntent helped a leading agency manage CTV frequency across connected TV, display, and online video. The agency wanted to reduce audience overlap and improve campaign efficiency. Using DeepIntent,... they reinvested 23% of their media budget through cost savings. They reached 71,000 more verified patients without spending more. The agency also secured multi-million dollar programmatic deals with top CTV partners. This unified approach led to better reach, frequency, and media value.
DeepIntent worked with Matterkind and a top pharmaceutical company to improve script performance using addressable media. They ran an integrated, cross-channel campaign. The campaign used data-driven... audience building and real-time script optimization. The brand saw better ROI. The case shows how addressable media can drive new patient starts and script performance.
Pharmaceuticals Case Studies and Success Stories with Deepintent
CASE STUDY DeepIntent
DeepIntent used its platform to show how connected TV (CTV) helps pharmaceutical marketers reach the right audiences better than linear TV. The study used campaign data, automated content recognition..., and DeepIntent Outcomes. CTV gave 82% higher on-target reach and 50% higher audience quality than linear TV. This shows CTV is more effective for pharma advertising.
DeepIntent helped Migraine Brand reach more of the right patients for their migraine treatment. They used Patient Modeled Audiences and DeepIntent Outcomes. The brand exceeded their Patient Reach Gua...rantee by 10%. They also cut their cost-per-verified patient by 50%. This shows strong results for pharma marketing with DeepIntent.
DeepIntent's Patient Modeled Audiences helped a pharmaceutical company promote an app for patients with Hereditary Angioedema. The goal was to increase awareness and downloads of the app. The solutio...n targeted custom patient audiences. The campaign resulted in 29 app downloads in 30 days.
CASE STUDY Sun Pharma and its agency of record Fingerpaint
DeepIntent Outcomes helped Sun Pharma and Fingerpaint boost awareness for ILUMYA. They used Patient Modeled Audiences to plan and run campaigns across CTV, online video, and digital. DeepIntent Outco...mes measured and optimized the campaign. Verified patient reach grew by 5.7 times. The cost per verified patient dropped by 83%.
DeepIntent Orchestrate™ helped a leading pharmaceutical company launch a new drug for non-small cell lung cancer. The company wanted to reach relevant healthcare providers. They used DeepIntent Orche...strate™ to identify providers in real time based on patients with specific lab results. This targeted approach aimed to improve drug launch effectiveness. The case highlights the use of real-time data for precise healthcare marketing.
Sun Pharma employed DeepIntent Outcomes to boost ILUMYA awareness, achieving a 5.7x increase in verified patient reach and reducing cost-per-verified-patient by 83%.
Other Industry Case Studies and Success Stories with Deepintent
CASE STUDY A leading biotechnology company and its agency
DeepIntent Outcomes helped a leading biotechnology company and its agency raise awareness for a specialty pharmacy drug. They used DeepIntent Outcomes to grow reach among verified patients. The solut...ion optimized CTV and online video campaign performance. The case highlights the use of verified patient targeting in healthcare marketing.
