Latest Product Updates and Feature Enhancements on Data Axle Genie
New Findings from Data Axle Reveal the Marketing Disconnect: Brands Still Don't Understand the Whole Customer - Yahoo Finance
Data Axle released "The Connected Customer" guide, highlighting a disconnect in marketing personalization. The survey reveals brands often fail to unify B2B and B2C data, leading to fragmented custom...er profiles. CEO Andrew Frawley emphasizes the need for brands to treat identity as a strategic discipline to build trust and relevance. The guide offers strategies for improving identity resolution and engagement.
Data Axle Unveils ProfileFuse to Power Omnichannel Engagement
Data Axle has launched ProfileFuse, an AI-driven identity resolution tool that unifies business and consumer profiles to enhance omnichannel engagement. This new product offers precision and flexibil...ity, supporting various deployment options and integrations with platforms like Salesforce and Google Cloud. ProfileFuse aims to improve audience reach, lead conversion, and account-based marketing by linking personal and professional identities.
Data Axle has launched ProfileFuse, a new data solution that links business and consumer profiles using advanced identity resolution. ProfileFuse succeeds the B2C Link dataset and offers over 100 mil...lion unique connections. This tool helps organizations gain deeper customer insights by bridging consumer and professional identities, supporting targeted marketing and CRM strategies.
Data Axle Unveils ProfileFuse: A Breakthrough Solution Linking Business and Consumer Identities to Power Omnichannel Engagement
Data Axle launched ProfileFuse, a new solution that connects business and consumer identities to enable unified omnichannel engagement. ProfileFuse leverages Data Axles proprietary identity graph and... data assets to help marketers target and personalize campaigns across channels, improving customer acquisition and retention strategies.
Data Axle Unveils ProfileFuse: A Breakthrough Solution Linking Business and Consumer Identities to Power Omnichannel Engagement - PR Newswire
Data Axle launched ProfileFuse, a new solution that connects business and consumer identities to enable seamless omnichannel engagement. ProfileFuse leverages advanced data integration to unify dispa...rate identity data, supporting marketers and enterprises in delivering personalized, cross-channel customer experiences.
Data Axle Unveils ProfileFuse: A Breakthrough Solution Linking Business and Consumer Identities to Power Omnichannel Engagement
Data Axle launched ProfileFuse, an AI-driven identity resolution solution that links business and consumer profiles for omnichannel engagement. ProfileFuse builds on Data Axles B2C Link dataset, offe...ring over 100 million unique connections to help brands unify customer identities, enhance targeting, and drive personalized marketing across channels.
Strategic Partnerships and Integrations of Data Axle Genie
Dynata and Data Axle Deepen Ties to Boost Identity and Media Data
Data Axle and Dynata have expanded their partnership to enhance identity and media data capabilities. This collaboration provides Dynata with access to Data Axle's extensive digital identifiers, enab...ling improved identity resolution and audience activation across digital channels. The partnership aims to address challenges like signal fragmentation and privacy demands, empowering brands with precise customer insights and full-funnel marketing capabilities.
Dynata Expands Partnership with Data Axle to Advance Identity ...
Data Axle has expanded its partnership with Dynata to enhance identity resolution, data enrichment, and media activation. This collaboration integrates Data Axle's extensive identity data, empowering... Dynata's clients with improved audience engagement precision and privacy. The partnership addresses challenges like signal fragmentation and privacy demands, enabling brands to enrich datasets and activate audiences across digital channels effectively.
Data Axle has joined the Databricks Marketplace, offering a range of data services and products, including business and consumer data, data processing, and lead generation solutions.
Leadership and Executive Team Updates at Data Axle Genie
Data Axle Nonprofit Welcomes Anne Morrison to the Analytics Team
Data Axle Nonprofit appointed Anne Morrison as director of analytics, product development and design. Morrison brings over 20 years of experience in data analytics and strategic consulting. She will ...lead analytics initiatives to help clients leverage data-driven marketing solutions and actionable insights.
Awards, Recognitions, and Industry Achievements of Data Axle Genie
Data Axle Named a Strong Performer in B2B Intent Data Providers Analyst Report
Data Axle was named a strong performer in The Forrester Wave: Intent Data Providers for B2B, Q1 2025. The analyst report recognized Data Axle for its diverse data collection methods, high scores in i...dentity resolution, data security, buying group prediction, and partner ecosystem. Forrester highlighted Data Axles unique presence in both B2B and B2C markets.
Data Axle Named a Strong Performer in The Forrester Wave's New Report
Data Axle has been recognized as a strong performer in The Forrester Wave's report on Intent Data Providers for B2B, Q1 2025. The company received high scores in criteria such as signal volume, ident...ity resolution, and data security. This recognition highlights Data Axle's robust data infrastructure and its capability to enhance campaign execution and customer engagement.
