Data Axle Genie: Product updates, Customer stories, and Insights | 2026 Cuspera

Data Axle helped Client A, a smart home technology company, improve its B2C campaign results. Client A wanted to boost conversions and customer lifetime value but faced privacy restrictions that limi...ted data use. Data Axle developed and executed a new campaign strategy. The campaign exceeded the display click-thru rate goal by 563% and the meta click-through rate goal by 405%. The total addressable market increased by 270%. The company exceeded its ROI goal by 23% and its ROAS goal by 37%.
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Data Axle helped Deluxe boost email engagement and revenue. Deluxe moved from only sending transactional emails to adding marketing messages. They used the Data Axle cross-channel platform and got de...dicated account management. This led to a 32% increase in website revenue, a 7% rise in average order value, over 25% open rates, and a 1.2% conversion rate. New marketing emails alone drove a 3.2% increase in website revenue.
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Spartan used social sharing to grow their customer base. They saw a 28% increase in open rate. Average order value went up by 7%. Their return on investment reached 353%. New customers had a 4.5 time...s higher average order value. Social sharing helped Spartan reach more people and boost sales.
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Silver Star Brands used Data Axle solutions to move from catalog-only sales to a multi-channel retail model. The company wanted to grow sales and reach more customers. They saved $500,000 in catalog ...costs. Email-driven sales grew by 25% year over year. The number of orders increased 3.5 times. Revenue tripled after the change.
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Data Axle helped Silver Star Brands use display advertising to win back lapsed buyers and inactive subscribers. Silver Star Brands, a large direct-to-consumer company, wanted to boost sales and re-en...gage customers. Data Axle suggested using display ads for reactivation, not just acquisition. The campaign delivered a 275% ROI, a 42% lift in email, a 29% lift in online channels, and a 51% increase in sales.
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Data Axle helped Lands’ End cut email production time by 50%. The solution reduced average bounce rates by 48% for the main domain and 87% for the secondary domain. Lands’ End saw a 28% increase in r...evenue per email. The company used Data Axle to improve marketing efficiency and deliverability. This partnership supported Lands’ End’s customer-centric mission with data-driven outreach.
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