Currency Alliance: Use-Cases, Insights and Reviews | 2026 Cuspera

Currency Alliance helped Air France-KLM grow its Flying Blue loyalty program. The platform made it easy to add dozens of new partners. This let members earn miles more often and increased revenue. Th...e Flying Blue team used the Management Portal to handle partners, contracts, and reports. Currency Alliance managed technical needs and made transactions simple. The team now tracks partner results in real time and saves time on reporting.
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Currency Alliance helped Avolta improve its Red by Dufry loyalty program. Avolta wanted to grow its customer base and offer more personalized rewards. Currency Alliance enabled global gift card and v...oucher solutions, and connected Avolta with airline and hotel partners. The solution included account linking with IAG Loyalty, letting members earn and redeem Avios points at Avolta stores. Members can manage vouchers and gift cards in one mobile wallet. This made loyalty rewards easier and more flexible for travelers.
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Currency Alliance helped the second largest bank in the USA let premium credit card members spend points on rewards and travel with a key redemption partner. Customers use points for luxury brand pro...ducts and services. The program increased loyalty transaction volumes by nearly 300%. Members get more choice and freedom in how they use points. The bank gains more engaged customers and better data for personalization.
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Currency Alliance helped Active Super launch a card-linked loyalty program for pension members in Australia. Members earn cashback on purchases at many retailers, with rewards added to their savings ...accounts. Covalent, a local partner, managed integration between the card-linking solution and Currency Alliance. Currency Alliance provided white label tools for members to track points and manage rewards. When Covalent switched card-linking suppliers, Currency Alliance adapted quickly, ensuring no disruption for members.
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Currency Alliance's Universal Points Terminal helped Air Miles Middle East replace an old app that was hard to upgrade. The new webapp lets hundreds of stores across 20+ partners identify loyalty mem...bers, issue points, and accept points as payment without POS integration. Setup for new partners takes just 10-15 minutes. Store admins can manage users and access full reporting. The solution supports Air Miles Middle East's plan to grow its partner network and expand loyalty features.
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Currency Alliance enabled Avolta to expand its loyalty program, Red by Dufry, across airports worldwide. The solution included global gift card and voucher support, partner connectivity, and white la...bel account linking with IAG Loyalty for Avios members. Members can link accounts, redeem Avios for vouchers, and earn points automatically at Avolta stores. The mobile wallet lets customers manage vouchers and gift cards in one place. The integration improved personalization and streamlined loyalty operations for Avolta.
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