Cheetah Digital Relationship Marketing: Use-Cases, Insights and Reviews | 2025 Cuspera

Smartbox Group wanted to increase engagement and sales during slow months. They aimed to create fun content and get more people to sign up for their newsletter. They also wanted to learn more about t...heir customers. Their goal was to make people feel good about Smartbox in the summer. They used interactive experiences to reach these goals.
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Fleet Feet wanted to build stronger customer loyalty as technology and consumer expectations changed. They introduced a 3D foot scanning technology and launched a new ecommerce site and mobile app. T...he app collects purchase and fitness data to offer personalized experiences and rewards. Customers can earn points for purchases, reviews, and attending events, and redeem them for merchandise and sweepstakes. As a result, Fleet Feet grew its loyalty program to 3 million members, gained 10,000 new app downloads per month, and achieved a 93% Net Promoter Score.
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Fleet Feet wanted to build stronger customer loyalty as technology and consumer needs changed. They introduced a 3D foot scanning tool and launched a new website and app. The app collects customer da...ta and lets users earn points for purchases, reviews, and event participation. Customers can redeem points for rewards. The program grew to 3 million members, with 10,000 new app downloads each month and a 93% Net Promoter Score.
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Cheetah Digital by Marigold helped a leading high-street bank improve digital communication during the Covid-19 crisis. The bank used Cheetah Digital's messaging solution to set up crisis communicati...ons within 24 hours of lockdown. Personalized email and SMS increased open rates. Email content creation time dropped from 2 weeks to 1 hour. The solution supported the bank's retail division and helped meet key business goals.
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Marigold Grow helped Air Wick improve product research with a personalized questionnaire campaign. Air Wick wanted to target millennials and needed better ways to collect customer input for new fragr...ances. The brand replaced slow, expensive offline research with Marigold Grow's online tools. The campaign let users create or personalize scents and share feedback. Air Wick received 15,000 campaign responses and built a strong email opt-in list. This new approach gave Air Wick valuable data for product development and future marketing.
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Cheetah Digital by Marigold helped Bakers Delight launch the Dough Getters loyalty program. Bakers Delight wanted to increase customer visits and attract new buyers. The new program replaced a 20-yea...r-old stamp card system. Customers could join and earn rewards in-store or online. After the rollout, Bakers Delight saw basket size grow by more than 20%. The program made it easy for customers to get rewards and for the company to track customer behavior.
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