Headline Testing and Content Optimization Tools | Chartbeat
Media Production Case Studies and Success Stories with Chartbeat
CASE STUDY The Independent (UK)
Chartbeat for Publishing helped The Independent (UK) face editorial and operational challenges during the global pandemic. The newsroom used Chartbeat's data analytics to support remote work and main...tain high-quality journalism. Chartbeat's tools enabled the team to monitor audience engagement and make quick editorial decisions. The Independent used data to encourage best practices and keep a strong connection with their readers.
Chartbeat Datastream helps the L.A. Times create custom dashboards and see data in real time. The analytics team uses Datastream to get detailed audience data and connect it with other sources. This ...helps them find insights that guide company goals. They use session-based metrics to understand visitor behavior. The L.A. Times has used Chartbeat since 2012 to monitor trends and optimize content quickly.
Chartbeat's Image Testing tool helped ABC13 Houston improve reader engagement on their homepage. ABC13 used Image Testing to experiment with different images and headlines. They saw double-digit incr...eases in click-through rates from these tests. Real-time feedback let them quickly adapt to changing reader behavior. The tool also helped ABC13 build reader loyalty and optimize content for better business results.
Chartbeat's Image Testing helped Literally Media improve how they test images and headlines. The team used Image Testing to boost reader engagement and develop their brand style. They saw a 14% drop ...in bounce rate in the first month. Both eBaum’s World and Cracked, brands under Literally Media, saw about a 15% increase in click-through rate. The team now tests every image and headline to find what works best for their audience.
Design Case Studies and Success Stories with Chartbeat
CASE STUDY AS.com
AS.com used Chartbeat for Publishing and Datastream to improve their sports coverage during COVID-19. With sports events paused, they shifted focus to pandemic-related content and used Chartbeat to t...rack audience engagement. They optimized headlines and homepage content to attract and retain readers. AS.com saw an 83% growth in readership in the first half of 2020. They became the top-read Spanish sports publisher and expanded their audience in Latin America.
Publishing Case Studies and Success Stories with Chartbeat
CASE STUDY National Daily Newspaper (Brazil)
Chartbeat for Publishing helped a leading Brazilian national daily newspaper increase revenue by 15%. The newspaper used Chartbeat's real-time data to optimize headlines and content, boosting engagem...ent and subscriptions. Analyst productivity rose by 30-40%, and editor and writer productivity increased by 25%. The paper also saw a 3% rise in subscription revenue and improved efficiency in its newsroom operations.
The Telegraph used Chartbeat and Datastream to improve digital engagement. They wanted to use data to guide their business strategies. Chartbeat’s real-time audience tools helped their editorial team...s make better content decisions. The Telegraph was one of the first to use Datastream for raw data integration. This helped them shape new strategies and grow their digital subscriptions.
Chartbeat for Publishing helped Deseret News improve their headline testing. The newsroom wanted to grow traffic after seeing stagnation. They used Chartbeat's headline-testing tools to test more hea...dlines on live stories. This change increased their click-through rate by over 45% each month. The team also became more engaged and collaborative.
Chartbeat helped a UK Newspaper Group increase subscriber revenue by 30%. The newsroom saw a 30-50% boost in productivity. The group used Chartbeat's real-time analytics across 1,200 editors and cont...ent creators. They improved loyalty and made data-driven decisions for content and audience engagement. The company gained £3.45m in subscription profit and £1.08m in extra ad revenue. Productivity savings totaled over £40m in the last year.
